OVERALL IMPRESSIONS Print Advertising Impressions: 525,000Online Advertising Impressions: 923,376Print Promotional Impressions: 660Social Media Impressions: 26,938,000Microsite Impressions: 19,781Public Relations Impressions: 85,100Online Editorial Impressions: 68,897Print Editorial Impressions: 1,575,000Video Syndication Impressions: 41,350On-Site Impressions: 379,927

TOTAL ESTIMATED IMPRESSIONS: 30,227,091

OVERALL IMPRESSIONS Print Advertising Impressions: 525,000Online Advertising Impressions: 923,376Print Promotional Impressions: 660Social Media Impressions: 26,938,000Microsite Impressions: 19,781Public Relations Impressions: 85,100Online Editorial Impressions: 68,897Print Editorial Impressions: 1,575,000Video Syndication Impressions: 41,350On-Site Impressions: 379,927

TOTAL ESTIMATED IMPRESSIONS: 30,227,091

DATES & LOCATIONS

04.05 Sacramento, CA FTC/Hangar04.12 Austin, TX No Comply/House Park04.19 Minneapolis, MN Familia04.26 Portland, OR Cal’s Pharmacy/Windells05.03 Phoenix, AZ Cowtown/Peoria05.10 New York, NY KCDC/L.E.S.

ATTENDANCE: 1,000 over six stops

THANK YOU FOR SUPPORTING THE2014 TRANSWORLD SKATEBOARDINGCOME UP TOUR PRESENTED BY ETNIES

EVENT OVERVIEW:In this six stop national series, skaters competed in open jam

sessions. The goal was to create a way more relaxed atmosphere compared to the average points-oriented jock fest. The session itself was emphasized, rather than the end result. The top three from each stop received huge prizes from our sponsors and a

special prize pack went out to each stop’s Prime C.U.T. winner; the skater who didn’t quite make the podium, but was rewarded for overall steeze. The winners from each stop submitted videos that

were posted to the TWS site, where users voted for the overall TWS Come Up Tour winner. Congratulations to Tristen Moss, this

year’s C.U.T. winner, who scored a Check Out in the magazine and a chance to be seen by the entire world of skateboarding.

2014 COME UP TOUR WINNERS

04.05 SACRAMENTO, CAtristen mossjerry gurney

brent bell

04.12 AUSTIN, TXjustin williamson

colton swimcarsten boyer

04.19 MINNEAPOLIS, MNricky nunn

corey milletttanner vanvark

04.26 PORTLAND, ORben campbell

ben sauerquinn hofman

05.03 PHOENIX, AZrayce davisdaniel villajalen noel

05.10 NEW YORK, NYkeith hardyjake keenan

alberto olivier

2014 COME UP TOUR WINNERtristen moss(pictured right)

PRINT ADVERTISING TOTAL IMPRESSIONS: 525,000*TOTAL VALUE: $8,813

The Come Up Tour was advertised in a co-branded print ad for all of the TransWorld SKATEboarding readership to see.

Issue: May 2014Size: 1P/4COn-Sale: 04.11.14Total Impressions: 525,000*

* Total impressions based on a circulation of 75,000 x pass-along rate of 7 readers other than the original recipient.

PRINT ADVERTISING

ONLINE ADVERTISING TOTAL IMPRESSIONS: 923,376TOTAL VALUE: $18,467.52

The 2014 TransWorld SKATEboarding Come Up Tour was advertised on skateboarding.com from March 3, 2014 until present.

SKATEBOARDING.COMSizes: 300x250, 728x90, 1565x700Flight Dates: 03.03.14 - PresentImpressions: 923,376

PRINT PROMOTION TOTAL IMPRESSIONS: 660

TransWorld SKATEboarding created and printed posters and flyers specific to each Come Up Tour stop. These posters and flyers were then sent to each stop’s partner skate shop for distribution and display.

DETAILS:

• 600 promotional, co-branded Come Up Tour flyers distributed to partner skate shops• 60 promotional, co-branded Come Up Tour posters distributed and placed inside partner skate

shops

04 .0 5 SAC R AM E NTO , CA F TC / HAN GAR

04 .2 6 PORTLAND, OR CALS PHARMACY/ WINDELLS

2 0 14 TWS K ATE

COME UP TOUR6 S E SS I O N S O PE N TO A LL APR I L - MAY / U SA

0 5.03 PH O E N IX , A Z C OWTOWN / PE O R I A

0 5 .10 N EW YO R K , NY KC D C / L .E .S .

04 .12 AU ST I N , TX N O C O M PLY/ H O U S E PAR K

TH E B E ST V I D E O PART W I LL G E T A C H E C K O UT I N TH E MAGAZ I N E .

04 .19 M I N N EAPO L I S ,M N FAM I L I A

SOCIAL MEDIA TOTAL POTENTIAL IMPRESSIONS: 26,938,000*

Facebook, Twitter, and Instagram were utilized by TransWorld SKATEboarding to create buzz about each of the Come Up Tour contests. The hashtag #TWSCUT made it easy for skaters, spectators, and sponsors to share their Come Up Tour experiences with each other and the world. TransWorld SKATEboarding was also proactive in tagging sponsors in their social posts.

Total TWS Twitter Posts: 2Total TWS Facebook Posts: 20Total TWS Instagram Posts: 31TransWorld SKATEboarding Impressions: 26,938,000*

* Come Up Tour potential impressions based off of number of posts x total number of followers

TWS TWEET

C.U.T. INSTAGRAM POSTS

TWS FACEBOOK POST

MICROSITE TOTAL IMPRESSIONS: 19,781TOTAL VALUE: $20,000

A dedicated event microsite, www.skateboarding.com/2014-tws-come-up-tour, featured a landing page with online event registration, information, videos, photos, wrap-up’s and results.

Flight Dates: 03.03.14 - PresentTotal Unique Page Views: 16,555

MICROSITE FEATURES:

• Event Dates and Location Information• Park Previews• Online Registration• Highlight Photos• Contest Videos• #TWSCUT Instagram Widget• Sponsor Logos and Links• SOV of 728x90 ad location distributed amongst participating C.U.T. sponsors

PUBLIC RELATIONS TOTAL IMPRESSIONS: 85,100TOTAL RELEASES: 3

The Come Up Tour further leveraged TransWorld SKATEboarding and KHPR media assets with their regional/national media outlets.

DISTRIBUTION:TransWorld SKATEboarding Press Release: 2,900TransWorld SKATEboarding Consumer E-newsletter: 41,000KHPR: 200

DETAILS:

• Press Release: Come Up Tour Announcement - 04.03.14• Custom Consumer E-newsletter: Come Up Tour Registration Reminder - 04.03.14• Consumer E-newsletter: Come Up Tour Portland Wrap Up - 04.29.14

ONLINE EDITORIAL TOTAL COME UP TOUR ONLINE EDITORIAL PIECES: 17TOTAL IMPRESSIONS: 68,897

The Come Up Tour received extensive online coverage. TransWorld SKATEboarding was particularly active in creating online editorial about the C.U.T. The Come Up Tour online editorial content received 68,897 views, including 20,884 views from C.U.T. videos posted to the site.

All posts from TWS editorial staff were featured on the skateboarding.com homepage from April 5, 2014 - July 1, 2014. During that time period, the TransWorld SKATEboarding homepage received 707,417 visits.

PRINT EDITORIAL TOTAL COME UP TOUR PRINT EDITORIAL PIECES: 3TOTAL IMPRESSIONS: 1,575,000*

Issue: June 2014Section: Best & Worst of the MonthOn-Sale: 05.09.14Total Impressions: 525,000*

Issue: July 2014Section: The WireOn-Sale: 06.06.14Total Impressions: 525,000*

Issue: August 2014Section: Best & Worst of the MonthOn-Sale: 07.04.14Total Impressions: 525,000*

C.U.T. winner Tristen Moss received a Check Out in the September 2014 issue of TransWorld SKATEboarding.

* Total impressions based on a circulation of 75,000 x pass-along rate of 7 readers other than the original recipient.

PRINT EDITORIAL

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VIDEO SYNDICATION TOTAL VIDEOS POSTED TO SYNDICATION CHANNELS: 7TOTAL IMPRESSIONS: 41,350

TransWorld SKATEboarding has the unique opportunity to post and share video through multiple video players such as YouTube and Daily Motion. Sponsor logo pre-rolls were included in all Come Up Tour wrap up videos.

DETAILS:

• Come Up Tour video views on YouTube: 41,241• Come Up Tour video views on Daily Motion: 109

VIDEO SYNDICATION

TRANSWORLD VIDEO PLAYER

YOUTUBE VIDEO SYNDICATION

STANCE ON-SITE BRANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 12,463

Stance planted a strong on-site footprint during this year’s Come Up Tour. The Stance logo appeared on all marketing collateral, including flyers, posters, and banners. In addition, the winners from each stop were hooked up with Stance prizing! Keep reading for the full on-site marketing list.

CO-BRANDED MARKETING:

• 5 C.U.T. event banners hung at each stop• Step & repeat backdrop for podium

photos and video• 600 C.U.T. flyers distributed to partner

shops• 60 C.U.T. posters distributed to partner

shops

STANCE BRAND MARKETING:

• Stance product included in top three and Prime C.U.T. prize packs

• Stance prizing given out in product toss• 728x90 ROS banner on C.U.T. microsite

MN WINNERS WITH THEIR PRIZES

STANCE LOGO INCLUDED ON STEP & REPEAT