2013 national photography program pr toolkit...

2013 National Photography Program

Public Relations Toolkit How to Promote Your Participation in the National Photography Program

To help your Club promote its participation in the National Photography Program, Boys & Girls Clubs of America (BGCA) has provided a comprehensive public relations (PR) toolkit. The National Photography Program seeks to teach youth the art and science of photography in Boys & Girls Clubs, and it is comprised of the following components:

• Sony Equipment Grants: Sony Electronics is donating photography packages to some 200 local Boys & Girls Clubs that include several Sony point-‐and-‐shoot cameras, Sony interchangeable lens cameras and Sony VAIO® computers. Clubs also receive a stipend to help offset printing and other photography-‐related costs.

• ImageMakers National Photography Contest: The Photography Contest, which has a rich, 50-‐plus-‐year history in Clubs, invites youth age 6-‐18 to capture photographs in four different categories: culture and tradition, surroundings, portraits and photo with essay or poem.

• Photography Category of Digital Arts Festivals: Complementary to ImageMakers, youth manipulate photos using digital technology within the photography category of the Digital Arts Festivals.

• National Competitions: For both the ImageMakers National Photography Contest and the Digital Arts Festivals, Club youth complete projects that compete in regional Boys & Girls Club art shows. Regional winners then go on to compete for national recognition and awards.

• Summer 2013 Launch of New Materials for Club Teens and Staff: A new downloadable activity

guide accompanied by a series of videos that demonstrate photography techniques will be available for Club staff. MCML (www.myclubmylife.com) will also offer self-‐directed learning videos where teens can learn and practice photography skills at their own pace. These materials will replace our ImageMakers curriculum. Please note that moving forward ImageMakers will refer only to our ImageMakers National Photography Contest.

This toolkit will enable you to raise visibility with your local media and Club supporters/constituents on the great work your Club members are doing as part of the National Photography Program. As a participant, promoting the Program is a deliverable outlined in your letter of agreement. Please use this toolkit as a resource to promote your Club’s work year-‐round. PR opportunities include:

-‐ Announcing the launch of your Club’s National Photography Program -‐ Youth photography submissions for the 2013 ImageMakers National Photography Contest -‐ Youth photo-‐tech category submissions for the Digital Arts Festivals in fall 2013 -‐ Photography exhibit showcasing member artwork -‐ Youth success stories throughout the year


Audiences to consider when promoting these activities should include:

-‐ Local media via press release and media alert -‐ Digital audiences via social media channels (Facebook, Twitter, Blogs) and Club website -‐ Club board and supporters via newsletters, email, meetings

Located in the following toolkit you will find:

-‐ Media pitch ideas -‐ Template press releases

o National Photography Program announcement release o National Photography Program exhibit media alert o ImageMakers National Photography Contest winner template release o Digital Arts Festivals winner template release

-‐ Social media messages for Facebook and Twitter -‐ Website/e-‐newsletter template article -‐ Success story collection template -‐ Measurement worksheet -‐ Sony logo usage guidelines

About the Partnership with Sony Electronics Through a national partnership with Boys & Girls Clubs of America, Sony Electronics is introducing youth at Boys & Girls Clubs nationwide to the latest in photography arts. Sony sponsors BGCA’s National Photography Program as well as the ImageMakers National Photography Contest and the photography category of the Digital Arts Festivals. This Program seeks to engage Club youth to explore and build their skills in photography, digital arts and self-‐expression. When school system budgets are strained, many schools are forced to reduce arts programs for students. Today, nearly half of all public schools do not offer visual arts programs. We also know that children from low-‐income families are 50 percent less likely to participate in arts programs outside of school than youth from affluent families. With the support of partners like Sony Electronics, Boys & Girls Clubs are helping to fill this need by offering programming and tools to educate and engage youth who might otherwise not have an opportunity for arts exposure.


Media Pitch Ideas Media outlets have hundreds of stories “pitched” to them every day. Therefore, it’s important to create a story that is unique and relevant to your community. The keys to a successful pitch are providing the right story angle, reaching out to the right contacts and following up accordingly. Suggested pitch angles to raise awareness of your Club and the National Photography Program:

• Importance of arts education for talented youth as many schools are forced to reduce arts programs with strained school system budgets.

• “Closing the learning gap” as children from low-‐income families are 50 percent less likely to participate in arts programs outside of school than youth from higher income families.

• Success stories of youth at your Club who are unleashing their creativity and building great futures through participation in the National Photography Program.

• How the National Photography Program is teaching youth the latest technologies in digital arts to empower passionate, innovative future artists.

Media pitch best practices:

• Research local journalists/bloggers who cover non-‐profits, education, technology and/or the arts to develop a targeted media list with contact information.

• Customize an email pitch to each journalist/blogger by referencing his/her recent articles/blogs on a similar topic.

• In the email pitch, know your objectives: o Who is the source?

§ Note: Offer interviews with Club kids if possible. o What is the angle? (See suggested pitch angles above.) o When and where is the event, success story, etc.? o Why should the reporter care? (Tie pitch to arts education trends and youth success

stories.) • Keep the email pitch short. For additional background, send your media target the Program press

release and/or media alert. • Email subject lines should be short, yet specific. • Pitch event-‐specific angles at least 3-‐5 days before the event (newspapers, television, radio and

online) to ensure event attendance and/or coverage. o Note: Magazines need a longer lead time; depending on the magazine, you will need to

pitch months in advance. • Follow up email pitches with a phone call to gauge interest in the event/story.


NATIONAL PHOTOGRAPHY PROGRAM ANNOUNCEMENT RELEASE NEWS RELEASE For Immediate Release Contact: [INSERT LOCAL CLUB CONTACT] Annette Filliat Boys & Girls Clubs of America 404.487.5948 [email protected]

[INSERT CLUB NAME] ANNOUNCES PHOTOGRAPHY PROGRAM FOR CLUB YOUTH [INSERT CITY, STATE], [INSERT DATE] – [INSERT CLUB NAME] announces the introduction of the National Photography Program, sponsored by Sony Electronics. The Program teaches youth the art and science of photography, and it includes the ImageMakers National Photography Contest, which has a rich, 50-‐plus-‐year history in Boys & Girls Clubs, and the photography category of Boys & Girls Clubs of America (BGCA)’s Digital Arts Festivals. Sony is also providing photography equipment so youth at [INSERT CLUB NAME] have access to high-‐quality tools to use during the Program. The package includes several Sony point-‐and-‐shoot cameras, Sony interchangeable lens cameras and Sony VAIO computers, as well as a stipend to help offset printing and other photography-‐related costs. The Program seeks to engage youth to explore and build their skills in photography, digital arts and self-‐expression. “We are pleased to offer a photography program at our Club and know our Club members will benefit greatly from the education and opportunities made possible through the National Photography Program and partnership with Sony Electronics,” said [INSERT CLUB CONTACT]. “We are grateful to Sony Electronics for their support in providing access to programs and tools in the area of photography to engage all young people in the arts.” [INSERT APPLICABLE LOCAL DETAILS] Through a national partnership with BGCA, Sony is sponsoring two festivals to honor talented youth: ImageMakers National Photography Contest and the photography category of BGCA’s Digital Arts Festivals, where youth manipulate photos using digital technology. The ImageMakers National Photography Contest invites youth age 6-‐18 to capture photographs in four different categories: culture and tradition, surroundings, portraits and photo with essay or poem. Club youth complete projects that compete in regional BGCA art shows. Regional winners then go on to compete for national recognition and additional education opportunities. “We are proud to partner with BGCA to expose youth to the arts through technology by providing access and training so they can explore creative outlets for personal development,” said Ed Wallace, vice president of community affairs at Sony Electronics. “At Sony, we believe in fostering the idea that anything


imaginable can be made real. Together with BGCA, we’re inspiring and empowering passionate, innovative future leaders and artists.”

# # # About Sony Electronics Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is noted for a wide range of consumer audio-‐visual products, such as the BRAVIA® LCD and 3D high-‐definition televisions, Cyber-‐shot® digital camera, Alpha Digital SLR camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers Reader devices and Sony Tablets; and in high-‐definition professional broadcast equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. For more information, visit www.sony.com/news or join the Sony Community: www.sony.com/blog; www.facebook.com/SonyElectronics; www.twitter.com/SonyElectronics; www.youtube.com/SonyElectronics; and www.pinterest.com/SonyElectronics. About Boys & Girls Clubs of America For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve some 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-‐affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-‐impact youth development programs on a daily basis during critical non-‐school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.


NATIONAL PHOTOGRAPHY PROGRAM EXHIBIT EVENT MEDIA ALERT MEDIA ALERT For Immediate Release Contact: [INSERT LOCAL CLUB CONTACT] Annette Filliat Boys & Girls Clubs of America 404.487.5948 [email protected]

[INSERT CLUB NAME] HOSTS PHOTOGRAPHY EXHIBIT TO SHOWCASE YOUTH ARTWORK

About the Event [INSERT CLUB NAME] is hosting a photography exhibit featuring artwork from Club youth.

The event serves to celebrate the work of Club members age 6-‐18 participating in the National Photography Program, sponsored by Sony Electronics, which teaches the art and science of photography. The event will feature artwork from [INSERT HIGHLIGHTS FROM YOUTH ART PROJECTS THAT WILL BE ON DISPLAY. INSERT OTHER EVENT HIGHLIGHTS]. Visual elements and interview opportunities during the event include:

• Youth-‐created photography artwork on display • Interviews with Club representatives and youth • [INSERT OTHER DETAILS]

When [INSERT DATE AND TIME OF EVENT] Where [INSERT CLUB NAME AND ADDRESS] Photography Contest

During the event, all photography pieces will compete in the ImageMakers National Photography Contest, which has a rich, 50-‐plus-‐year history in Boys & Girls Clubs. The contest invites youth age 6-‐18 to capture photographs in four different categories: culture and tradition, surroundings, portraits and photo with essay or poem. Winning artwork will advance to regional competitions for a chance to advance to the national competition this spring. National winners’ artwork will be featured by BGCA throughout the year, and the winners will receive educational opportunities to celebrate their success.


About the Partnership with Sony

Through a national partnership with BGCA, Sony is sponsoring the National Photography Program as well as the ImageMakers National Photography Contest and photography category of BGCA’s Digital Arts Festivals, where youth manipulate photos using digital technology. [INSERT CLUB NAME] also received a photography package, which included several Sony point-‐and-‐shoot cameras, Sony interchangeable lens cameras and Sony VAIO computers, as well as a stipend to help offset printing and other photography-‐related costs.

# # #

About Sony Electronics Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is noted for a wide range of consumer audio-‐visual products, such as the BRAVIA® LCD and 3D high-‐definition televisions, Cyber-‐shot® digital camera, Alpha Digital SLR camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers Reader devices and Sony Tablets; and in high-‐definition professional broadcast equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. For more information, visit www.sony.com/news or join the Sony Community: www.sony.com/blog; www.facebook.com/SonyElectronics; www.twitter.com/SonyElectronics; www.youtube.com/SonyElectronics; and www.pinterest.com/SonyElectronics. About Boys & Girls Clubs of America For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve some 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-‐affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-‐impact youth development programs on a daily basis during critical non-‐school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.


IMAGEMAKERS CONTEST WINNER RELEASE NEWS RELEASE For Immediate Release Contact: [INSERT LOCAL CLUB CONTACT] Annette Filliat Boys & Girls Clubs of America 404.487.5948 [email protected]

[INSERT CITY NAME] YOUTH WINS LOCAL IMAGEMAKERS PHOTOGRAPHY CONTEST

Boys & Girls Club Member Awarded for Excellence in Photography Arts

[INSERT CITY, STATE], [INSERT DATE] – [INSERT CLUB NAME] announces the winners of its ImageMakers National Photography Contest, sponsored by Sony Electronics. The 2013 winners are:

• [Insert Club Member’s First and Last Name, title of project, category, age group] • [Insert Club Member’s First and Last Name, title of project, category, age group] • [Insert Club Member’s First and Last Name, title of project, category, age group] • [Insert Club Member’s First and Last Name, title of project, category, age group] • [Insert Club Member’s First and Last Name, title of project, category, age group]

[INSERT MORE DETAILS ABOUT WINNERS, CLUB AND COMPETITION] The National Photography Program teaches Club youth age 6-‐18 the art and science of photography. As part of the National Photography Program, the ImageMakers National Photography Contest, which has a rich, 50-‐plus-‐year history in Boys & Girls Clubs, invited young people to capture photographs in four different categories: culture and tradition, surroundings, portraits and photo with essay or poem. As a local winner, these young people will advance to regional competitions for a chance to advance to the national competition this spring. National winners’ artwork will be featured by BGCA throughout the year, and the winners will receive educational opportunities to celebrate their success. “We are proud of our young people whose artwork has been recognized with the local awards of the ImageMakers National Photography Contest and wish each of them luck as they advance to the regional competition,” said [INSERT CLUB CONTACT]. “We are grateful to Sony Electronics for their support in providing our Club access to programs and tools in the area of photography to educate and engage all young people in the arts.” [INSERT CLUB NAME] also received a photography package, which included several Sony point-‐and-‐shoot cameras, Sony interchangeable lens cameras and Sony VAIO computers, as well as a stipend to help offset printing and other photography-‐related costs.


To learn more about the ImageMakers National Photography Contest and to view past national winners, visit our ImageMakers Gallery.



DIGITAL ARTS FESTIVAL, PHOTO CATEGORY WINNER RELEASE

NEWS RELEASE For Immediate Release Contact: [INSERT LOCAL CLUB CONTACT] Annette Filliat Boys & Girls Clubs of America 404.487.5948 [email protected]

[INSERT CITY NAME] YOUTH WINS LOCAL DIGITAL ARTS FESTIVAL Boys & Girls Club Member Awarded for Excellence in Photography

[INSERT CITY, STATE], [INSERT DATE] – [INSERT CLUB NAME] named [Insert Club Member’s First and Last Name] the local winner in its Annual Digital Arts Festivals competition for [Choose: His/her] entry in the photography category. As a local winner, [Club Member’s Last Name], [age], will move on to the regional level of competition for the [Choose: 6-‐9/10-‐12/13-‐15/16-‐18] age group in the [Choose: Pacific/Midwest/ Northeast/Southeast/Southwest] region. For the photography category, Boys & Girls Clubs of America (BGCA) members were asked to [Insert festival description from poster]. [Club Member’s Last Name’s] photo, entitled [Insert Entry Title], showcased [Choose: his/her] creativity and tech skills learned at [Insert Club Name]. The Digital Arts Festivals features categories that include Photo Tech, Music Making, Game Design, Graphic Design, Film and Animation. The Festivals allow BGCA, along with supporters Comcast and Sony Electronics, to give young people an avenue to get creative and design original pieces of digital artwork – from photos to songs and self-‐portraits to stop-‐motion animation and short films. The competition is one component of BGCA’s technology program which teaches critical technology skills to Club members age 6-‐18. “Through the Digital Arts Festivals, we’re able to inspire our future photographers, designers, game developers, filmmakers and musicians,” said Kimberly Boyd, vice president of program and youth development services, BGCA. “It is amazing what our kids and teens can do when given access to technology and allowed to express themselves creatively.” Each year, nearly 20,000 Club youth from across the globe compete in local Festivals. The Festivals are just one way that BGCA provide technology access to some 4 million youth served by some 4,000 Clubs nationwide and abroad. To learn more about the Digital Arts Festivals and to view past national winners, visit our Digital Arts Festivals Gallery.


Social Media Posts With the widespread use of the Internet, social media platforms have become extremely popular and can be great communication tools, in addition to traditional media outlets, such as newspaper or TV. Be sure to post often! Please include Sony Electronics’ social media handles in posts when possible. Who to tag/follow:

-‐ Boys & Girls Clubs of America o Twitter: @BGCA_Clubs; https://twitter.com/BGCA_Clubs o Facebook: http://www.facebook.com/#!/bgca.clubs

-‐ Sony Electronics o Twitter: @SonyElectronics: (https://twitter.com/SonyElectronics) o Facebook: (https://www.facebook.com/Sony)

Facebook

Tips -‐ Make your posts engaging by including pictures, videos and/or links to pages with more

information. -‐ Announce any accomplishments related to the Program. -‐ Read, comment and interact with Facebook friends and fans. -‐ Visit BGCA and Sony’s Facebook pages for information to share with your friends and fans. -‐ Be sure to tag Sony and BGCA where relevant. You can do this by “liking” the page and then tagging

them in the post.

Sample posts -‐ Announcing the Program:

We are excited to announce our participation in the National Photography Program, sponsored by Sony [tag: https://www.facebook.com/Sony]. The Program teaches youth to build their skills in photography, digital arts and self-‐expression. Learn more about the Program here: [insert link to article on your website]

-‐ Announcing the photography art exhibit: We’re hosting a photography exhibit featuring art by our talented Club members [insert day/time]. The Club members participate in the National Photography Program, sponsored by Sony [tag: https://www.facebook.com/Sony]. Learn more here: [insert link to article on your website]

-‐ Announcing the ImageMakers Contest winners: We’re proud to announce our Club’s ImageMakers National Photography Contest winners, sponsored by Sony [tag: https://www.facebook.com/Sony] [insert details about winners]. These young people will advance to the regional competition for a chance at the national title. Check out the winning entries. [Upload entries]

-‐ Announcing Digital Arts Festival Contest winners: Congrats to our very own [Club Member First Name]. [He/she] was named a local winner for the Digital Arts Festivals, photography category, sponsored by Sony [tag: https://www.facebook.com/Sony]. Check out the winning entry. [Upload entry]


Twitter

Tips -‐ Align tweets to your Facebook posts by linking to your Facebook page. -‐ Share with @BGCA_Clubs and @SonyElectronics, and we’ll try to retweet to our followers. -‐ Use the photo feature in Twitter to include a photo with your tweet, such as a photo of members

participating in the National Photography Program. -‐ Include a link to more information about the award, such as a news article on your Club’s website. -‐ Use ow.ly or bit.ly to shorten your URLs (Twitter only allows 140 characters). -‐ As a best practice, keep tweets to around 120 characters (despite the 140-‐character maximum) to

encourage Club supporters to retweet your post. -‐ Read, comment and interact with Twitter followers.

Sample posts -‐ Announcing the Program:

We’re teaching Club members the latest in #PhotographyArts, thanks to #NationalPhotographyProgram sponsor @SonyElectronics! [Insert short URL to photo, if applicable]

-‐ Announcing the photography art exhibit: Check out our Club members’ incredible artwork during our #NationalPhotographyProgram exhibit, sponsored by @SonyElectronics. [Insert short URL to photo, if applicable]

-‐ Announcing the ImageMakers contest winners: Congrats to the winners of our Club’s #ImageMakers National Photography Contest winners, sponsored by @SonyElectronics! [Insert short URL to photo, if applicable]

-‐ Announcing Digital Arts Festival contest winners: Congrats to the winners of our photo tech #DigitalArtsFestivals, sponsored by @SonyElectronics! [Insert short URL to photo, if applicable]


Newsletter/Web article Think about all the ways you communicate with your internal and external supporters. It may be through email updates, newsletters, meetings, etc. All provide an excellent platform to raise awareness. To craft a newsletter or Web article, you can simply post the corresponding news release shared in this toolkit, or use the content in the release to craft a brief article. Website Promotion: Be sure to promote that you’ve received a National Photography Program grant from Sony Electronics and showcase all the great things you are doing as a result. This provides good visibility for visitors, potential members and local supporters. Dedicate a space on your website to provide Program updates or spotlight youth artwork. Be sure to use the website link in promotion with social media and other communications. In addition, include photo(s) and/or video(s) with your post. Email Communications: Are you already communicating with your Club parents, supporters and constituents through a Club newsletter or other form of email communication? If so, include information about the National Photography Program and the artwork your Club members are producing. If not, consider creating a newsletter to share news and events to keep supporters up-‐to-‐date on the latest and greatest things happening with your organization. Be sure to include photo(s) and/or video(s) with your email communications. Recognition with Club supporters: Make the National Photography Program a topic at your next board meeting. Communicate with your biggest supporters about the significance of the Program and the great things your Club members are learning as a result. And, consider ways to incorporate the Program’s artwork into your next open house or parent night.


Success Story Collection Template It’s important to share the positive impact your Club is having on the lives of youth. Identifying and capturing success stories helps to do the following:

-‐ Raise visibility of how your Club and programs like the National Photography Program are making a difference for young people.

-‐ Capture individual stories of youth success as a result of the Program. -‐ Tell the story around the importance of the work you are doing with the grant.

Ideas for Success Story Promotion There are many ways to share your success stories with both your internal Club audiences (staff, youth, parents, board members, etc.) and external Club audiences (supporters, donors, community, etc.). Consider sharing your success stories through the following opportunities:

-‐ News release or news brief (as appropriate) -‐ Club newsletter (internal and external) -‐ Email updates -‐ Social media channels (Facebook, Twitter, blog) -‐ Spotlight on Club website -‐ Speak at board meetings, family nights and/or Club open house -‐ Share with BGCA and Sony to highlight on one of their digital channels

Getting Started: Individual Stories

-‐ Think about how youth are being impacted by the National Photography Program. Are there any stories that really stand out?

-‐ After you’ve identified individuals to highlight, start formulating customized questions to help tell their story. Tailor questions to the specific situation.

-‐ Interview your success story candidate(s). Keep it conversational, but focus on the issues you want to discuss. It’s okay to veer off your list of questions if you think it is relevant to the story.

-‐ Be careful of any personal sensitivity the individual may have. Background information sometimes makes for a great part of the story, but make sure the individual is comfortable sharing information beyond your Club.

-‐ After you conduct your interview, type up your notes and start drafting a story. There is no set limit on how long a story should be, but shoot for 500 – 1,000 words. Make sure you give a detailed picture of how the individual has been positively impacted as a result of the National Photography Program.

-‐ Include photos with your story. If possible, capture photos of the individual and how the National Photography Program and Sony grant are being put into action.

-‐ Be sure to include the photography artwork youth are producing as a result of the Program. -‐ Another option is to include video with your story. Again, think about creating a visual picture. -‐ Send stories and photos to BGCA, and we will highlight with Sony. Stories can be sent to: Annette

Filliat, [email protected]. Getting Started: Club Stories

-‐ Think about what you’ve been able to accomplish as a result of the National Photography Program and Sony grant, such as:

Ø What was the situation before?


Ø What is the situation after? Ø What have you learned? Ø What has been particularly successful? Ø How have participating youth benefitted from the Program? Ø Why is this Program important for your Club?

-‐ Develop an outline with key points to cover during your Club success story. Be sure to include any information that you think may set your Club apart.

-‐ When you draft the story, be sure to include any individual success elements that enhance your success story.

-‐ Include photos with your story that capture the impact of the grant. -‐ Be sure to include the photography artwork youth are producing as a result of the Program. -‐ Another option is to include video with your story. Again, think about creating a visual picture. -‐ Send stories and photos to BGCA, and we will highlight with Sony. Stories can be sent to: Annette

Filliat, [email protected].

Photos A great way to demonstrate the impact of the grant is through photographs. Here are a few things to consider to help ensure you capture great photos:

-‐ Photos of youth participating in the Program: Capture photos of the youth participating in the National Photography Program. Be sure to keep an eye out for strong BGCA and Sony branding (i.e. signage, t-‐shirts, products, etc.) in the photos to ensure the photos represent the partnership well.

-‐ Be sure to include the photography artwork youth are producing as a result of the Program. -‐ Send photos to BGCA, and we will highlight with Sony. Stories can be sent to: Annette Filliat,

[email protected].


Measuring PR and Marketing Efforts It’s important to capture and measure all the ways you are promoting your Club’s participation in the National Photography Program, which include the ImageMakers National Photography Contest and Digital Arts Festivals. Please complete the following sheet and return to Annette Filliat, [email protected]. Press release/media alert distribution

Media to whom you sent the press release/media alert Media who interviewed you Media coverage Number of articles/news stories Names of media outlets where news stories ran

Include screen shot of articles Other Website Include screen shot of article Link to article/post Average monthly unique visitors/pageviews Number of comments (if applicable) Other Newsletter Include screen shot of article Link to article/post_______________________________________________________________ Number of subscribers____________________________________________________________ Number of comments (if applicable) Other _________________________________________________________________________ Facebook Include screen shot of post Link to post _____________________________________________________________________ Number of Facebook fans__________________________________________________________ Number of “likes” for the post Number of comments for the post Number of shares for the post Other Twitter Include screen shot of post Link to post _____________________________________________________________________ Number of Twitter followers _______________________________________________________ Number of retweets for the post ____________________________________________________


Number of responses for the post _____________________________________________________ Other ____________________________________________________________________________ Board How you shared the program with your board ___________________________________________ _________________________________________________________________________________ Number of board members __________________________________________________________ Other ____________________________________________________________________________ Event Describe your Club’s event to celebrate receiving the award ________________________________ _________________________________________________________________________________ Who attended the event? ____________________________________________________________ Approximate number of event attendees _______________________________________________ How did you promote the event? _____________________________________________________ _________________________________________________________________________________ Include screen shots/samples of event promotion materials Other ____________________________________________________________________________ Other Please share other promotional activities


Using the Sony Logo Use the Sony logo to help promote the National Photography Program. However, be sure to use the logo in accordance with Sony’s logo guideline in all communications. You need to ensure there’s an isolation zone around the logo the size of the “S” in the Sony logo – leave ample space on all sides of the logo. Do not display any elements inside the isolation zone to keep the impact of the logo. Both versions of the logo are below. If you have questions, please reach out to Annette Filliat, [email protected].

2013 national photography program pr toolkit...

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