how many marketers can really keep an

updated blog?

New Blogging Statistics for 2013

802people in charge of marketing

at a small or medium sized business were asked…

(Surveyed July-August 2013)

“Do you have an updated company blog? (more than 3 blog posts

in the last year*)”

*not a very high benchmark!

%

said they were unable to keep an updated blog

In the UK…

%

said they were unable to keepan updated blog

In the USA…

%

said they were unable to keepan updated blog

And in Canada…

%

said they were unable to keep an updated blog

40%30%

22%

60%70%

78%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

UK US Canada

Updated Blog No updated blog

Males were ‘better’

than femalesat keeping an

updated blog…

32% of male marketers said they

had an updated blog, compared to

27% of female marketers

♂ ♀

32% 27%

68% 73%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Updated Blog No updated blog

♀♂

Marketers between

25-34 years of age were ‘best’ at keeping

an updated blog…

41% said they had a blog

which is updated

25%

41%34%

27% 28%17%

75%

59%66%

73% 72%83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-24 25-34 35-44 45-54 55-64 65+

Updated Blog No updated blog

However…

3 blog posts a year isn’t all that much for a business

marketer…

so we then asked

200 marketers…

“Do you have an updated company blog?

(more than 12 blog

posts in the last year)”

%

said they were unable to keep an updated blog…

…just 1% more than

marketers who said they were able to keep a blog

of over 3 posts a year!

30% 29%

70% 71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

3+ posts a year 12+ posts a year

Updated Blog No updated blog

Which suggests thatnumber of posts on a blog is

almost irrelevant

If businesses are blogging, they are either doing

it well…

…or failing completely

better, easier business blogging

https://home.passle.net/index.php/the-state-of-business-blogging/

For more stats…

www.passle.net