2012.3.31 gpb media capabilities presentation

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Page 1: 2012.3.31 gpb media capabilities presentation

worth sharing

Television | Radio | New Media | Education

Page 2: 2012.3.31 gpb media capabilities presentation

ICONIC32 Emmy® wins for daytime, primetime, news & documentary!

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ENRICHINGConsistently upscale audience

—influential, affluent and engaged.

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TRUSTED85% of listeners have taken a direct action based on sponsorship messages on NPRSource: Knowledge Networks NPR Audience Insight & Research, 2010

For 9 consecutive years, Americans rate PBS the most trustworthy institution nationwideHarris Interactive Trust Tracker, Jan. 2012

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GROWTH

20% increase in teacher use over last fiscal year

Education

GROWTH

20% growth in listeners since 2010

Radio

2010 - 2012Outstanding audience growth in every GPB Media division.

60% increase in unique visitors since 2010

New Media

50% increase in ratings since 2010

Television

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9 TV Stations

STATE-WIDE

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17 Radio Stations

STATE-WIDE

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7.5 million page views 20112 million unique visitors60% growth last yearMobile geo-targeting

NEWMEDIANEW MEDIA

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Reach: Every Georgia teacherAlmost 70% used last year5 million digital downloads

EDUCATIONEDUCATION

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GPBKIDSGPB KIDS

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NEWSNEWS

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PBS ICONS

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GPB ORIGINALS

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HIGH SCHOOLSPORT

SLargest Audience in GeorgiaExclusive Championships CoverageCommunity Activation

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GPB Mission: To create, produce and distribute high quality programs and services that educate, inform

and entertain our audiences and enrich the quality of their lives.

Television | Radio | New Media | Education