2012 Social Media and Web Metrics Presentation

Combined Facebook and Twitter Metrics

(September 28, 2011- September 28, 2012)

NCLR Facebook and Twitter Accounts

ALMA Awards Facebook and Twitter

Accounts

Facebook Demographics

ALMA Awards NCLR

NCLR Facebook GrowthSeptember 28, 2011- September 28, 2012

(Highest growth seen between March 2012- September 2012)

February 21- March 5, 2012:+247 Likes

February 21- March 5, 2012:+247 Likes

July 5- 17, 2012: +345 Likes

July 5- 17, 2012: +345 Likes

September 16-28, 2012:

+598 Likes

September 16-28, 2012:

+598 Likes

ALMA Awards Facebook Account

February 21- March 5, 2012: +100 Likes

February 21- March 5, 2012: +100 Likes

July 5-17, 2012: +423 Likes

July 5-17, 2012: +423 Likes

September 16- 28, 2012: +1,099 Likes

September 16- 28, 2012: +1,099 Likes

NCLR and ALMA Awards Twitter Highlights

@NCLR Twitter Account (Started in March 2008)@NCLR Twitter Account (Started in March 2008)

@ALMAawards Twitter Account(Started in February 2012)

@ALMAawards Twitter Account(Started in February 2012)

@NCLR Twitter Account*

*Limited Data in restricted range, only available after February 2012

February 21-March 5, 2012469 Retweets

February 21-March 5, 2012469 Retweets

July 5-17, 20121,326 RetweetsJuly 5-17, 20121,326 Retweets

September 16-28, 2012533 Retweets

September 16-28, 2012533 Retweets

@ALMAawards Twitter Account

@ALMAawards Twitter Handle Launched

@ALMAawards Twitter Handle Launched

July 5-17, 201284 Retweets

July 5-17, 201284 Retweets

Sept. 16-28, 20121,860 Retweets

Sept. 16-28, 20121,860 Retweets

2012 NCLR WebsiteThere was an 18% jump from 2011 to 2012 in the number of visitors to

NCLR website.

2012 ALMA Awards WebsiteThe 2012 NCLR ALMA Awards website received 4,114,150 visitors

from July 2012 to September 2012, compared to 1,589,454 visitors for this time period in 2011, showing an increase of 158%.

ALMA Awards YouTube Account

ALMA Awards Youtube channel

started on August 9, 2012

ALMA Awards Youtube channel

started on August 9, 2012

25 subscribers, 6,673 video views so far

25 subscribers, 6,673 video views so far

NCLR YouTube Account

197 subscribers, 119,653 video views

197 subscribers, 119,653 video views

NCLR YouTube channel started June

15, 2006

NCLR YouTube channel started June

15, 2006

NCLR Instagram Account

The NCLR Instagram account started in June 2012, has gained

252 followers, and posted 41 photos so far on events ranging from the ALMA Awards to Voter

Registration Day.

Líderes Facebook Metrics(September 28, 2011- September 28, 2012)

Líderes Facebook Account

Líderes Facebook Demographics

Líderes Facebook GrowthSeptember 28, 2011- September 28, 2012

(Highest growth seen between March 2012- September 2012)

June 10-23, 2012:+20 Likes

June 10-23, 2012:+20 Likes

July 5- 17, 2012: +51 Likes

July 5- 17, 2012: +51 Likes

July 29-August 11, 2012:+40 Likes

July 29-August 11, 2012:+40 Likes

NCLR Líderes Twitter Highlights766 Followers

559 Tweets766 Followers

559 Tweets