2012 ict outlook - cloud computing

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Cloud Computing: 2012 Outlook Singapore 29 th November, 2011 Andrew Milroy, VP, ICT Research Twitter: andy1994

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Frost & Sullivan briefing on the 2012 Outlook for the Cloud Computing market in Asia Pacific

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Page 1: 2012 ICT Outlook - Cloud Computing

Cloud Computing: 2012 Outlook

Singapore

29th November, 2011

Andrew Milroy, VP, ICT Research

Twitter: andy1994

Page 2: 2012 ICT Outlook - Cloud Computing

2

Agenda

• Cloud computing becomes mainstream.

• High growth still expected.

• Cloud transforms industries.

• Cloud transforms the channel.

• PaaS becomes the main battleground.

• Still room for fragmentation.

Page 3: 2012 ICT Outlook - Cloud Computing

3

Cloud Adoption in APAC

Hybrid clouds lead the way ; Cloud adoption growing at a rapid pace

Source: Frost & Sullivan

N = 600

71%

10%

3%

16%

29%

Not adopted yet Public cloud Private cloud Hybrid cloud

Survey done with IT Managers and CIOs in Australia, Hong Kong, China, India, Singapore and Malaysia

in Q2 2011. 64% with >500 employees and 36% with 200 to 499 employees.

Page 4: 2012 ICT Outlook - Cloud Computing

4

APeJ Cloud Computing Market Outlook

Source: Frost & Sullivan Analysis

APEJ Cloud Computing is market expected to grow at 39% for the 2010-2015 period.

1,124

1,575

2,224

3,132

4,284

5,807

0

1,000

2,000

3,000

4,000

5,000

6,000

2010 2011 2012 2013 2014 2015

US

$ m

illio

ns

Page 5: 2012 ICT Outlook - Cloud Computing

5

Cloud Computing: Perception and Usage Trends

Cloud is a top priority ; More pressure from senior management

Source: Frost & Sullivan N = 600

6%

4%

8%

5%

3%

20%

19%

28%

16%

21%

36%

38%

33%

33%

39%

27%

29%

25%

35%

30%

11%

11%

6%

11%

7%

Cloud Computing is my # 1 priority for current/future fiscal year

Public Clouds are less secure than private clouds

There is more pressure on me from the top management to procure Cloud services

I believe that Cloud computing is going to shrink IT teams and make some jobs redundant

At this stage, the risks of cloud far outweigh the benefits

Strongly disagre Somewhat disagree Neutral Somewhat agree Strongly agree

Page 6: 2012 ICT Outlook - Cloud Computing

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Banking

Utilities

IT

Media

Retail

Healthcare

Smart Grids

Post PC Era

Content Streaming, eBooks

Virtual Stores and more eCommerce

EMR and Point of Care Solutions

Branchless Banking

Industry Cloud Driven Transformation

#1 Cloud Computing to Transform Entire Industries

Page 7: 2012 ICT Outlook - Cloud Computing

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• Tablets and smartphones offer more andmore functionality.

• They are displacing PCs.

• Cloud computing is driving thistransformation.

• Data stored in the cloud.

• Apps use local capabilities and integratewith cloud resources.

Cloud Computing transforms IT

Page 8: 2012 ICT Outlook - Cloud Computing

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#2: Cloud Disrupts the Channel

I. Aggressive Channel Structure

III. 2-Tier Structure

II. 3-Tier Structure

IV. 1-Tier Structure

The shift from Product to Services will exert tremendous pressure on existing GTM

strategies and channel models creating more conflict

Vendor

Key Accounts

Distributor

Reseller Reseller

Other Accounts

Distributor

Reseller

Direct

Web

Vendor

Master

Distributor

Reseller Reseller

Customer

Distributor

Vendor

Reseller Reseller

Customer

DistributorVendor

Reseller

Customer

Page 9: 2012 ICT Outlook - Cloud Computing

9

#3: PaaS Emerges as Key Cloud Battleground

Source: Frost & Sullivan

• Explosive growth ahead

• Low barriers to entry

• SaaS vendors need to move beyond “pure SaaS” to “PaaS”

• Lock-in model

SaaS

• The key battleground in the future of cloud

• PaaS market participants are expected to venture aggressively into the SaaS, IaaS turf

• Openness and integration with other platforms, mobile devices crucial

PaaS

• A segment headed for rapid commoditization

• Robust service delivery platforms and flexi-pricing models crucial

• SaaS is a path of natural progression

IaaS

Page 10: 2012 ICT Outlook - Cloud Computing

10

#4: Future of the Cloud will be Greater Fragmentation

SaaS

PaaS

IaaS

Stack Future thinking

How will can it integrate with other

clouds and on-premise IT?

Cloud brokers + real time federators

Smart data centers + cloud for internal

operations

Page 11: 2012 ICT Outlook - Cloud Computing

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Conclusion

• Cloud computing is a major strategic issue.

• Cloud is not a fad, it is a profound shift in the way we use

technology.

• Cloud is disrupting entire industries and the channel.

• The battleground shifts to PaaS.

• Huge opportunities exist in a market that is set to fragment

further.

Page 12: 2012 ICT Outlook - Cloud Computing

12

Global Growth Partnership Company

Thank You

Page 13: 2012 ICT Outlook - Cloud Computing

13

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Page 14: 2012 ICT Outlook - Cloud Computing

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For Additional Information

Donna Jeremiah

Corporate Communications

Asia Pacific

+603 6204 5832

[email protected]

Carrie Low

Corporate Communications

Asia Pacific

+603 6204 5910

[email protected]

Jessie Loh

Corporate Communications

Asia Pacific

+65 6890 0942

[email protected]