2012 ict outlook - cloud computing
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Frost & Sullivan briefing on the 2012 Outlook for the Cloud Computing market in Asia PacificTRANSCRIPT
Cloud Computing: 2012 Outlook
Singapore
29th November, 2011
Andrew Milroy, VP, ICT Research
Twitter: andy1994
2
Agenda
• Cloud computing becomes mainstream.
• High growth still expected.
• Cloud transforms industries.
• Cloud transforms the channel.
• PaaS becomes the main battleground.
• Still room for fragmentation.
3
Cloud Adoption in APAC
Hybrid clouds lead the way ; Cloud adoption growing at a rapid pace
Source: Frost & Sullivan
N = 600
71%
10%
3%
16%
29%
Not adopted yet Public cloud Private cloud Hybrid cloud
Survey done with IT Managers and CIOs in Australia, Hong Kong, China, India, Singapore and Malaysia
in Q2 2011. 64% with >500 employees and 36% with 200 to 499 employees.
4
APeJ Cloud Computing Market Outlook
Source: Frost & Sullivan Analysis
APEJ Cloud Computing is market expected to grow at 39% for the 2010-2015 period.
1,124
1,575
2,224
3,132
4,284
5,807
0
1,000
2,000
3,000
4,000
5,000
6,000
2010 2011 2012 2013 2014 2015
US
$ m
illio
ns
5
Cloud Computing: Perception and Usage Trends
Cloud is a top priority ; More pressure from senior management
Source: Frost & Sullivan N = 600
6%
4%
8%
5%
3%
20%
19%
28%
16%
21%
36%
38%
33%
33%
39%
27%
29%
25%
35%
30%
11%
11%
6%
11%
7%
Cloud Computing is my # 1 priority for current/future fiscal year
Public Clouds are less secure than private clouds
There is more pressure on me from the top management to procure Cloud services
I believe that Cloud computing is going to shrink IT teams and make some jobs redundant
At this stage, the risks of cloud far outweigh the benefits
Strongly disagre Somewhat disagree Neutral Somewhat agree Strongly agree
6
Banking
Utilities
IT
Media
Retail
Healthcare
Smart Grids
Post PC Era
Content Streaming, eBooks
Virtual Stores and more eCommerce
EMR and Point of Care Solutions
Branchless Banking
Industry Cloud Driven Transformation
#1 Cloud Computing to Transform Entire Industries
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• Tablets and smartphones offer more andmore functionality.
• They are displacing PCs.
• Cloud computing is driving thistransformation.
• Data stored in the cloud.
• Apps use local capabilities and integratewith cloud resources.
Cloud Computing transforms IT
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#2: Cloud Disrupts the Channel
I. Aggressive Channel Structure
III. 2-Tier Structure
II. 3-Tier Structure
IV. 1-Tier Structure
The shift from Product to Services will exert tremendous pressure on existing GTM
strategies and channel models creating more conflict
Vendor
Key Accounts
Distributor
Reseller Reseller
Other Accounts
Distributor
Reseller
Direct
Web
Vendor
Master
Distributor
Reseller Reseller
Customer
Distributor
Vendor
Reseller Reseller
Customer
DistributorVendor
Reseller
Customer
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#3: PaaS Emerges as Key Cloud Battleground
Source: Frost & Sullivan
• Explosive growth ahead
• Low barriers to entry
• SaaS vendors need to move beyond “pure SaaS” to “PaaS”
• Lock-in model
SaaS
• The key battleground in the future of cloud
• PaaS market participants are expected to venture aggressively into the SaaS, IaaS turf
• Openness and integration with other platforms, mobile devices crucial
PaaS
• A segment headed for rapid commoditization
• Robust service delivery platforms and flexi-pricing models crucial
• SaaS is a path of natural progression
IaaS
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#4: Future of the Cloud will be Greater Fragmentation
SaaS
PaaS
IaaS
Stack Future thinking
How will can it integrate with other
clouds and on-premise IT?
Cloud brokers + real time federators
Smart data centers + cloud for internal
operations
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Conclusion
• Cloud computing is a major strategic issue.
• Cloud is not a fad, it is a profound shift in the way we use
technology.
• Cloud is disrupting entire industries and the channel.
• The battleground shifts to PaaS.
• Huge opportunities exist in a market that is set to fragment
further.
12
Global Growth Partnership Company
Thank You
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For Additional Information
Donna Jeremiah
Corporate Communications
Asia Pacific
+603 6204 5832
Carrie Low
Corporate Communications
Asia Pacific
+603 6204 5910
Jessie Loh
Corporate Communications
Asia Pacific
+65 6890 0942