2012 2013 year_in_review

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Florida's First Coast of Golf 2012- 2013 YEAR IN REVIEW

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Page 1: 2012 2013 year_in_review

Florida's First Coast of Golf

2012- 2013 YEAR IN REVIEW

Page 2: 2012 2013 year_in_review

Florida's First Coast of Golf 60 Second Commercial

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FLorida's First Coast of Golf's 2013-14 Membership

Page 4: 2012 2013 year_in_review

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

Page 5: 2012 2013 year_in_review

Flagler Awards Winner "The Henry"

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Florida's First Coast of Golf's Promotions

Page 8: 2012 2013 year_in_review

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Page 9: 2012 2013 year_in_review

WQAM- AM MiamiUltimate Football and Golf

GetawayJAGUARS VS MIAMI AUGUST 9, 2013

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Global Golf PostMay 6, 2013 Issue

Page 11: 2012 2013 year_in_review

Double-click to enter title1010 XL 92.5 FM "Stay-Cation"

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Weekly Email Campaign

Sending out via segmented lists

Open Rates consistently between 6% and 8%

We are not seeing a differentiation in performance among the lists - subtle variances

Page 13: 2012 2013 year_in_review

COVER GOLFSTYLES FALL 2013 PONTE VEDRA INN & CLUB LAGOON COURSE |Print Circulation| |150,000K|

|Digital Audience| |236,000K| Audience: Philadelphia-DC-New Jersey-Ohio Digital also includes: Atlanta-Carolinas-New England

Page 14: 2012 2013 year_in_review

GolfStyles Fall 2013

Page 15: 2012 2013 year_in_review

Elena Davis - Content Development Intern

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The Golf Club at North Hampton Produced by Elena Davis

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YTD Golf Rounds Played - 2013

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Travel Rounds to Region 3 year Comparison

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FY 2013-14 Media Value

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Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

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2014 Consumer Golf Show Schedule

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International Efforts

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EXTRAGOLF.AT Summer 2013

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Florida's First Coast of Golf is the

Trusted Source for Golf Travel Planning

In Closing