20110601 retail tv v5.0

RetailTV – overview

V5.0

RTVmission

communicate with customers,

on a new media channel,

increasingbrand equity and value,

reducing costsof advertising and promotion

RTVfeatures & benefits

media

broadcast

video and info shown

on monitors installed

inside shops, or in

selected outdoor

locations


target

media

content

target media content

to different audiences

and shops (each

monitor can follows its

personalized schedule)


cost

reduction

distribute media

contents via internet

(no more DVDs to

produce and ship)


reinforce

control

control and execute

media contents

broadcast to all

monitors


interact

with

clients

collect client’s

interactions and

analyze their feedbacks


branding

24x7

shopping windows

become innovative

and interactive

traffic building tools


focus on

selling

no need for shop staff

to deal with monitors

or DVD players

RTVbenefits

costsreduction

Software as a Service (SaaS)

architecture

no hw & sw investment

needed to use RTV

cost & time reductions to

distribute contents

marketing innovation

live events broadcasting

customer interacton

(touchscreen monitors)

value added services

targetingcustomized

programming schedules for each monitor

dynamic creation of

multiple monitor sets

customization and control of

soundtrack inside shops

control & diagnostic

centralized control of contents

remote monitors

diagnostic tool

smart management

of remote monitors

RTVtools

monitor (touchscreen or not) up to 60 inches and more, video wall, loudspeakers, external kiosks, etc.

programming schedules, defined and customized by the brand working with SW installed in our server farm

existing monitors can become touchscreen simply stickingon their surface a special removable film.

touchscreen film (or an interactive bar) can be stuck toshop windows that stayed active even after the store closes.

no software or hardware investments needed to use RTV

low impact on the existent retail infrastructure.

RTVactions

distributes audio-video contents on line via web, using monitors installed inside and outsideshops; monitors can be grouped as sets, e.g. women, men, housecraft …

shows the list of local cool local events, allowsdownloading brand’s soundtracks and contentsvia bluetooth or wifi

allows customers, while in the shop, to enlist tobrand events as a guest, to get discounted ticketsand subscriptions, etc…

RTVlive events

the standard schedule(for some or for allmonitors), can be

interrupted to allowbroadcasting of a live

event

schedulesresume

when live event ends

catwalks

concerts

openings

RTVproximity marketing

multimedia contents can be downloadedusing bluetooth or wifi technologies on iPhones iPads, or other smartphones or tablets

customers can interact with monitorsusing proximity sensors

interaction data can be utlized to selectcontents, and for statistical data collection and reporting

RTVolfactory marketing

mixing essences and audio contents is a newmarketing instrument that improvescustomer’s propensity to buy

diffusers can spread essences and perfumesin different zones of the shop according to a scheduled programme using the same audio-video control functionalities

shop fragrances could be sold, offsettingRTV costs with additional sales

RTV can be integrated with corporate CRM to:

increaseand

maintaincustomer

loyalty

allow customers to sign up on CRM on a touchscreen

monitor and receive a RFID badge;

this badge allow theirlogin when in the closeproximity of monitors

grant access to exclusivedevoted services to specialcustomer segments (clubs, concerts, events, theaters,

sport clubs, etc.)

grant more privilegesaccording to the sales

amount spent by customerin the shop or brand

RTVCRM integration

allow customerswhile not in a shop, to order products

available in a selectable shop, using an RTV

monitor. Productscan be delivered at

customer’s premises, or collected in the

selected shop

identify slow moving

products in a shop, marking

them down, and promote

only tocustomerscarring the

brand loyaltybadge

increaserevenue

andoptimize

warehouse

RTV can be integrated with corporate e-commerce site to:

RTVe-commerce integration

RTVtechnical architecture

shopsservice environmentcontrol room

content management

content scheduling server farm

Shop 1

Shop 2

Shop 3

RTVcontrol room

• video conversion to HD/H264 format,

• server upload of multimedia contents,

• create, update, delete of monitors as retail network changes over time,

• monitor clusters management according to client metadata and business needs (es. by dept, by size, bygeographical area, by pos type, by pos language, etc…),

• programming schedule management (multimedia and multisensorial sequencing, frequency of visualization, etc…),

• programming schedule distribution to monitor clusters,

• programming schedule activation,

• remote monitor diagnostic tools.

main features:

all control room features are managed via web

• receives any change to programming schedulesrelevant to the local monitors,

• checks that all required media contents are present on its hard disk,

• in case of a missing media content RTV controller downloads it from the central server farm.

• distributes programming schedules to local monitors,

• distributes to local monitors all media contentsneeded to fulfill programming schedules,

• manages customer interaction in case of touchscreenmonitors.

the RTV controller in every POS will:

RTVpoint of sale controller

•marketing, advertising, and brandimage

•trade marketing•olfactory marketing•CRM, erp & e-commerce integration

consultancy

•video•music•photos•marketing materials•perfumes and essences

multimedia and multisensorial

contents production

custom projects

RTVadditional services

Ing. Fabio O. BernardiniManaging Partner

mobile +39 338 [email protected]. +39 06 833 98 345

il dominio www.e-xperience.it è sulle Google Apps 5.0 201106

RTVtechnical details

Back-up slides

RTVfeatures

• trends, art, culture, music, entertainment and infor linked tobrand on LCD monitors installed inside brand’s retail outletsbroadcast

• targeting contents to different audiences (each LCD monitor can have its own programming schedule) facilitate

• of audio-video contents distribution (no need to produce and ship DVDs to retail outlets) reduce costs

• speed and quality of contents distribution (using Internet for delivery) increase

• correct and synchronized broadcast of contents on the entireretail networkensure

• shop personnel on selling (no need to deal with LCD monitors)focus

• shopping windows into 24H interactive communication toolstransform

• consumer’s interactions and its feedbackscollect

• co-marketing (having the possibility to mix contents fromvarious sources)enable

20110601 retail tv v5.0

Technology

shop staff

markingincreaseselectable

rtvfeatures benefits

audio contents

outsideshops monitors

touchscreen monitor

server farmexisting

rtvfeatures benefitscontrol