2011 back to school offer

8/8/2019 2011 Back to School Offer

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The Biggest Back To School Offer


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The High School Market

There are over 5,400 high schools in Kenya (2007)

There are about 6 million youth aged between 13 19

However about 2.9 million of these are in hi h school

The rest are either in primary school, polytechnics, college or

*Information courtesy

of

Youth

Dynamix Back

2

School Shopping Trax 2007


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High School Market Buying Power

Of the three Back To School Shopping periods (January, February, May & September), January is by far the biggest

The 2.5 million teens spend about KShs. 9 billion in the January Back To School period alone

Thats about KShs. 3,600 per teen

*Information courtesy

of

Youth

Dynamix Back

2

School Shopping Trax 2007


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The Shopping Basket Composition

There are 120 Product Categories of interest to the students during the Back To School period

There are over 3,500 Brand Choices at play during this period v , u uy u term


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Brand Influence on Back To School Shopping

FACT When teens are doing their Back To School shopping, once inside

, by brands

Brand influence does not start inside the retail outlet, it is built over time

If you do not have a consistent, long term Back To School brand building strategy, in essence youre losing out on 72% of the back


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Maximizing On Back To School Shopping

BRAND CHALLENGE

brand is preferred over others inside the retail outlet?

You start influencing their purchase decisions before they step into the supermarket.

To achieve this you need a long term plan...


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The Insyder Back To School 2010 Offer

Were giving you year long presence during the Back To School period

n , e nsy er w carry a ac o c oo opp ng u e

This shopping guide will be featured in the following months: January February (Form 1s Back To School period)

September

e s opp ng gu e w g g a s o n a eas key product categories


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Advertising Opportunities

The Insyder offers you the opportunity to place your messages in between

The Back To Shopping Guide will be laid out in a double spread format,

impact

four (4) Back To School editions of The Insyder i.e. Jan, Feb, May & Sept 2011


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The Back To School Shopping Guide Offer

*This offer is valid for only Full Page & Page Ads Only

This offer includes the following:

1. Ads in the four Back To School Shopping issues (Jan, Feb, May & Sept)2. Ads placed within the Back To School Shopping Guide for 20113. Your product classified as a BEST BUY in all four issues4. Your product promoted in Facebook Fan Page (70,000 fans)

5. Get a massive 25% discount off the rate card!

Ad Size Discounted Rate Rate Card Savings (4 months)*

Page 50,000/ 90,000/ 120,000/

Full Page 90,000/ 150,000/ 240,000/


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FOR MORE INFORMATION PLEASE CONTACT:

Ngaruiya GithegiEmail: [email protected]

Tel: 020 3861623 or 020 2324788Cell: 0722331567, 0735734734

THANK YOU

2011 back to school offer

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