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MACS will publish eight issues in 2011. April 2011 will be a Spanish-language issue with 10,000 distribution.

Issues Insertion Order Deadline Ad Deadline

January/February 12/1/10 12/6/10 Opportunities for Success

March/April 2/1/11 2/7/11 2011 Convention and Trade Show Review

April 3/1/11 3/7/11 Spanish Language Issue

May 4/1/11 4/6/11 Refrigerants and Cabin Air Quality June 5/2/11 5/6/11 Electronics, Diagnostics and Testing

July/August 6/1/11 6/7/11 Heavy Duty and Off Road

September/October 8/1/11 8/5/11 Engine Cooling, Heat Exchange, Radiators

November/ December 10/3/11 10/10/11 Essential Tools/Product Showcase/ 2012 Convention Preview

Distribution Per Issue 13,000 * Rotating Distribution over eight issues to 90,000+ Professionals

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What is ACTION Magazine?

ACTION is the journal of record for the profes-sional in the growing global mobile A/C industry and the changing heat transfer and engine cooling system marketplace. ACTION covers automotive, heavy-duty and off-road vehicles and keeps and tracks developing future tech-nology and legislation.

ACTION has received 50 editorial honors and has access to the design, service and repair experts in automotive, heavy-duty, off-road and bus A/C, heat transfer and engine cooling industries.Does ACTION Magazine Deliver Decision Makers with Buying Power?72% of respondents describe their job descrip-tion as owner of their business.

What Percentage of Service Jobs are A/C?38% of respondents are doing at least 30% of their service work in A/C service and repair and they buy an average of 60 radiators per year.

ACTION reaches 13,000 mobile A/C andengine cooling professionals each issue.

ACTION delivers sales leads directly to the advertiser.

ACTION is the only mobile A/C and engine cooling system publication with an annual Spanish-language issue.

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We hope you fi nd this snap shot of MACS ACTION readers helpful and will consider this information when making an informed decision on future media placement.

Who Reads ACTION Magazine*Data from 2009 ACTION Reader Reply Cards and surveys.

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Editorial Contentand News Releases

Jim TaylorEditor

jt@macsw.org(215) 631-7020 x 315

Please ship all ad materials to:MACS WorldwideAttn: Laina Casey

Design and Graphics Manager225 South Broad Street

Lansdale, PA 19446(215) 631-7020 X 302mcasey@macsw.org

Advertising RepresentativeMarion Posen

VP Sales and Marketingmarion@macsw.org(215) 631-7020 x 304

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ACTION Outside the Page AdvertisingConsider the following creative attention-getting ideas for Outside the Page visibility in ACTION Magazine:

ACTION Exclusive Sponsor Poster Option Have MACS or your creative team create an engine cooling system or mo-bile A/C component poster to be inserted into the magazine for use by shop technicians. The poster measures 17” x 22”. When the poster is folded down to 8-1/2”x11” it creates space for four full-page color ads. Posters may also be divided between advertisers. Additional posters can be printed in quan-tities for sales reps to distribute to customers for a quantity-based fee.

ACTION CD Tip-inConsider putting your entire product catalog on a CD and gluing it into AC-TION magazine. If necessary, MACS can aid in the CD production process. We have a trusted and talented vendor for CD production. The production cost will depend on the materials incorporated into the disc and number of discs created.

ACTION Reader Reply PostcardDo you want to build a customer lead database? Consider a tear-out post-card with reader reply information to request a catalog or to enter a con-test. The postcard should be delivered to MACS print and postage ready.

ACTION Product InsertAn 11” x 17” two-sided insert of product-specifi c photos can give customers an instantaneous snapshot of your product line and part numbers. MACS’ printer can print the insert and attach it into the magazine.

ACTION Reader ResponseWhen your company advertises in ACTION, reader response information will be e-mailed directly to your designated recipient from interested readers. Visit MACS homepage at www.macsw.org to try out the automated elec-tronic reader response system. The reader reply card can be sponsored.Please call for rates on all of the above ACTION Outside the Page creative options.

MACS Direct MailMany MACS member companies look to MACS to run a managed mail campaign to distribute catalogs and product information. You determine the number of recipients for your promotional material and MACS will work with a fulfi llment house to mail the material using the MACS database. MACS database has over 100,000 qualifi ed technician leads worldwide. The weight of the material determines the postage and fulfi llment cost.

Single insertion into January 2011 MACS Convention issue, add 25% to published rates. Preferred Positions: 2nd Cover: 4 - color rate plus 15% 3rd Cover: 4 - color rate plus 15% 4th Cover: 4 - color rate plus 15% Covers to 7 issues contract advertisers only. Must be 4-color process (CMYK) Non-cancelable.

4 Color 1X 2X 3X 4X 5X 6X 7X2 Page Spread $4,330 $4,277 $4,225 $4,063 $4,010 $3,957 $3,930 Full page $2,509 $2,455 $2,450 $2,388 $2,356 $2,346 $2,326 2/3 vertical $2,007 $1,975 $1,943 $1,921 $1,910 $1,891 $1,885 1/2 Page $1,830 $1,806 $1,775 $1,764 $1,752 $1,739 $1,727 1/3 Page Square $1,543 $1,520 $1,510 $1,496 $1,489 $1,481 $1,476 1/4 page $1,410 $1,402 $1,392 $1,376 $1,366 $1,360 $1,356 1/6 page $1,271 $1,260 $1,248 $1,244 $1,242 $1,240 $1,237

1/12 page Square $558 $553 $543 $533 $523 $513 $502 Page Classifi ed

Black and White 1X 2X 3X 4X 5X 6X 7X2 Page Spread $3352 $3273 $3,178 $3084 $3032 $2,979 $2,951Full page $1,524 $1,478 $1,449 $1,400 $1,372 $1,356 $1,3412/3 vertical $1017 $976 $954 $923 $914 $887 $8781/2 Page $840 $807 $791 $774 $763 $753 $7371/3 Page Square $550 $540 $506 $504 $500 $486 $4761/4 page $420 $410 $390 $380 $375 $362 $3581/6 page $280 $275 $260 $250 $245 $241 $2381/12 pageClassifi ed $136 $132 $129 $124 $122 $119 $1171/24 page Classifi ed Display $68 $66 $64 $62 $61 $59 $58

Spot Color 1X 2X 3X 4X 5X 6X 7X2 Page Spread $3,777 $3,712 $3,640 $3,513 $3,462 $3,399 $3,382Full page $1,983 $1,935 $1,912 $1,863 $1,833 $1,821 $1,8032/3 vertical $1,487 $1,451 $1,425 $1,403 $1,390 $1,375 $1,3671/2 Page $1,314 $1,281 $1,263 $1,247 $1,237 $1,227 $1,2121/3 Page Square $1,030 $1,015 $1002 $984 $979 $975 $9641/4 page $899 $891 $879 $866 $857 $851 $8461/6 page Classifi ed $762 $754 $741 $736 $733 $730 $7231/24 page Classifi ed $381 $377 $370 $368 $366 $365 $361

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Conversion Chart:

Inches Decimals 1/8 .125 3/8 .375 5/8 .625 7/8 .875 1/2 .5 1/4 .25 3/4 .75

Bleed:If your ad includes a bleed, please allow at least a 1/8 inch bleed on all sides intended to bleed off the edge of the page.

Live Matter: Please keep all live matter at least 1/4 inch away from the trim.

Standard Ad Sizes Width (inches) Depth (inches)Publication trim size 8-3/8 10-7/8Full page (live area) 7-7/8 10-3/8Full page bleed 8-5/8 11-1/82/3 page vertical 4-3/8 9-7/81/2 page island 4-7/8 7-3/81/2 page horizontal 7-3/8 4-7/81/2 page vertical 3-5/8 9-7/81/3 page vertical 2-1/2 9-7/81/3 page square 4-7/8 4-7/81/4 page 3-1/2 4-7/81/6 page vertical 2-3/8 4-7/81/6 page horizontal 4-7/8 2-3/81/12 page square 2-3/8 2-3/8

Two Page Spread Width (inches) Depth (inches)Trim size 16-3/4 10-7/8Bleed size 17 11-1/8Live area 16-1/4 10-3/8

Please provide a complete hard-copy proof of your ad. Color ads require a complete set of color calibrated color proofs.MACS ACTION assumes no liability and cannot guarantee a quality print of your ad if a match-print is not provided.

Please also provide the e-mail address where Reader Reply leads may be submitted.

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BleedsBleed size is 8 5/8 by 11 1/8 inches (8 3/8” x 10 7/8” plus 1/8” bleed all four sides). For ads which bleed, keep live matter 3/8 -inch from top, bottom and both sides of trim edge. For ads not intended to bleed, allow 1/4 inch safety margin on all sides for live matter.

ColorAll logos, scans and other color elements must be CMYK (process) for 4-color output.

PrintingPaper stock: 50# gloss text.Binding: Saddle-stitched.Proofi ng: A complete proof must be furnished for all ads. In addition, one complete set of color calibrated proofs or color match prints must be furnished with 4-color material. The publisher as-sumes no liability on color reproduction if color calibrated proofs are not furnished with supplied material.

Ad Makeup and AlterationsWe want to make your ad look its best. ACTION can create custom ads with 30 days notice in advance of the Ad Materials deadline. Contact us for estimated prep costs. Necessary ad alter-ations will be charged.

Electronic Media CompressionUse only .ZIP compression for PC fi les and .SIT (Stuffi t) compression for Macintosh fi les.

File TypesMac fi les preferred. We will accept only the fol-lowing formats:

• QuarkXpress 7• Illustrator CS4 EPS• Photoshop CS4, layers fl attened, 300 dpi or higher at 100% for digital images.Save all fi les as CMYK. Convert all RGB or Pantone® colors to CMYK. Include all fonts used, both printer and screen fonts, Adobe Type 1. No TrueType fonts.

Please Include:• All linked fi les• Color digital proof or laser proof (for black and white ads)• A print-out of the disc contents• A signed insertion order• Contact name in case of missing ele-ments or corrupt fi les.

Application Guidelines:The following formats are NOT accepted:Microsoft Publisher, Web graphics, Corel Draw, Word, GIF, Compuserve, BMP, Layered Photo-shop PSD or AOL.Art.

Adobe .PDF FilesAds supplied as .PDFs cannot be guaranteed to be reproduced in high quality. If you must sub-mit a full page ad in .PDF format, PDF-X-1a:2001 fi le format is required. Please include 1/8” bleed in fi le if used.

MediaAll files should be submitted on one of the follow-ing media:

• DVD-ROM• CD-ROM• E-mail (to mcasey@macsw.org)• Files may also be uploaded to the ACTION FTP site upon request.Call for details. (215) 631-7029

NOTE: All of the following MUST be strictly followed when submitting ads.

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The Mission of the Mobile Air Conditioning Society (MACS) Worldwidewww.macsw.org

Founded in 1981, MACS is the leading non-profi t trade association for the mobile air conditioning,heating and engine cooling system segment of the automotive aftermarket.

Since 1991, MACS has assisted more than one million technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certifi cation in refrigerant recovery and recycling to protect the environment.

The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused--to be the recog-nized global authority on mobile air conditioning and heat transfer industry issues. It is a mission we have

been fulfi lling for our growing global membership and the industry since 1981 by:

• Providing training, education and compliance programs for the mobile air conditioning and heat transfer industry. • Providing a forum for exchange of trade information on a regional, national and international basis. • Facilitating business between all segments of the industry. • Providing tangible value for members, such as product marketing, promotion and affi nity programs.• Disseminating legislative, regulatory and trade information (including data, current developments and training materials).• Providing information on legislative and regulatory initiatives that affect the industry and advocate for the industry to legislative bodies.

http://twitter.com/MACS_Worldwide

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