1.Explosions in Social MediaWhen Personal & Corporate Values Merge #SocialDayIndia Gillian Muessig, President & Co-founder, SEOmozNovmeber, 2011

2. The era of traditional sales is officially over 3. Did you just interrupt my SKY??!! 4. http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163/ref=sr_1_1?ie=UTF8&qid=1318890746&sr=8-1 5. http://www.amazon.com/Conversation-Marketing-Internet-Strategies/dp/1412092248/ref=sr_1_cc_1?s=videogames&ie=UTF8&qid=1318890891&sr=1-1-catcorr 6. http://www.marketingprofs.com/charts/2011/5626/facebook-brands-should-target-friends-of-fans 7. http://www.google.com/imgres?q=story&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=42vc_CzgE7IBxM:&imgrefurl=http://ajitah.com/blog/%3Fp%3D585&docid=JtZGt3OVTbNfRM&imgurl=http://ajitah.com/blog/wp-content/uploads/2011/02/Tell-Me-A-Story.jpg&w=1428&h=1419&ei=ArGcTrveLqaB4gSsusjjCQ&zoom=1&iact=hc&vpx=88&vpy=160&dur=69&hovh=224&hovw=225&tx=108&ty=128&sig=103195842722407947764&page=1&tbnh=114&tbnw=115&start=0&ndsp=17&ved=1t:429,r:0,s:0 8. http://www.google.com/imgres?q=speeding+train&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=n9EnjHipZ1amoM:&imgrefurl=http://superspeedtrain.com/tag/speeding/&docid=MwBff-dP8195bM&imgurl=http://superspeedtrain.com/wp-content/uploads/2011/06/high-speed-rail-update1.jpg&w=400&h=267&ei=WLGcTsS5Ceek4ATJ-oynCQ&zoom=1&iact=hc&vpx=483&vpy=324&dur=1396&hovh=183&hovw=275&tx=225&ty=104&sig=103195842722407947764&page=1&tbnh=125&tbnw=194&start=0&ndsp=12&ved=1t:429,r:6,s:0 9. http://www.123rf.com/photo_5545967_orbits-of-binary-information-speeding-around-the-world-globe.html 10. http://blog.stevesponder.com/?tag=activelistening 11. Users: 50mm 750mm 200mm 120mm10mmUsers: 14mmMillions 14mm6.5mm Select Platforms 12. Target markets 13. http://www.dotcult.com/likes-and-pluses-are-the-new-links 14. Depth + breadth of engagement = ROI 15. Target markets 16. Lets Talk about Strategy 17. http://www.ragemonthly.com/ 18. http://www.projectsigma.co.uk/Guidelines/Summary/Principles.asp 19. http://doggies.com/blog/2008/06/07/10-commandments/ 20. http://funnyoldchicks.typepad.com/funny-old-chicks-blog/2010/06/life-in-the-aark.html 21. The Story of Moz 22. STEADFAST 23. STEADFAST 24. GENEROSITY 25. GENEROSITY 26. http://en.fotolia.com/id/10119250 27. http://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/ EXCEPTIONAL 28. AUTHENTICITY 29. http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2 30. TENACITYhttp://alburywebdesign.com/ 31. http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.htmlTENACITY 32. PERSERVERANCE 33. RESULTS 34. GENEROSITY 35. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY 36. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY 37. http://gloriarand.wordpress.com/category/blogging-2/TENACITY & AUTHENTICITY 38. No matter how much you plan, it is tenacity,unyielding desire to succeed, and the ability tocope with change that will eventually prevail..Perry Payne (born 1966), Rugby Player, Father, Executive TENACITY 39. http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-YorkGENEROSITY BREEDS GENEROSITY 40. MysteryGuests Stroke of GeniusAHA! 41. GENEROSITY SQUARED 42. RESULTS 43. TRANSPARENCY & COURAGE 44. RESULTS 45. TRANSPARENCY IS STICKY 46. SOCIAL CLOUT INCREASES 47. I Told You That Story,So I Could Tell You This Story 48. Our only marketing expense? Flights + hotels for conferences/eventsMore at http://www.seomoz.org/blog/the-history-of-seomoz 49. How Did You Do That? 50. News/Media/PR SEO EmailBlogs + Blogging Research/White PapersInfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! Forums(AKA free traffic sources)WebinarsSocial BookmarkingWord of Mouth Direct/Referring LinksPodcastingType-In TrafficQ+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing 51. It all starts withContent Marketing 52. A Blog We Update Every Day 53. Viral Targeted Contenthttp://www.seomoz.org/article/search-ranking-factors 54. Viral Targeted Contenthttp://guides.seomoz.org/beginners-guide-to-search-engine-optimization 55. Viral Targeted Contenthttp://www.seomoz.org/seo-industry-survey 56. Graphics + Illustrations 57. A Weekly Video Serieshttp://www.seomoz.org/blog/category/33 58. Build it and theyll come?Nope. Build it, then market it. 59. Comments + Conversations 60. Social NetworksData and charts of our Facebook and Twitter account performance via http://export.ly 61. Social News / Bookmarkinghttp://news.ycombinator.com, http://delicious.com, http://stumbleupon.com andhttp://reddit.com have historically performed best for us, but you should test results 62. Q+A Sites / Forums 63. Conferences + Events 64. SEO 65. Email MarketingWe use/love http://www.mailchimp.com (who now has a cool free option for early stage folks) 66. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC 67. Design Like an Award WinnerCheck out http://google.com/search?q=css+gallery for tons of great galleries and inspiration 68. Tactical Assaults 69. TAGFEETransparency Authenticity Generosity Fun Empathy - Exceptional Yummy! Photo credit: Leah Candelaria - Tyler 70. LEVERAGE FUN 71. LEVERAGE FUN 72. LEVERAGE FUN 73. LEVERAGE FUN 74. http://www.seomoz.org/linkscape_comic.htmlEXCEPTIONAL WORK 75. TRANSPARENCY 76. TRANSPARENCY HAS ITS PRICE 77. EMPATHY 78. Top 5 Advanced Tactic Tips 79. Top Tip #5THINK LIKE A DOT-ORG AUTHENTICITY 80. Top Tip #5PIRATE SHIPS 81. Top Tip #4YOUmoz 82. Top Tip #3BE PREPARED TO PAY THE PRICE 83. Top Tip #2FOLLOW THE MONEY BACKWARDS 84. Top Tip #1ASK RAND HES NOT BUSY! ;-) 85. Q+A SSB2011 45 days to play w/Mozzers(and kick your competitors proverbial.!!) Twitter: @SEOmom Blog: www.seomoz.org/blog Email: gillian@seomoz.org