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2010 HBA Leadership Conference2010 HBA Leadership Conference“Opening the Door to Innovation: Breaking “Opening the Door to Innovation: Breaking Barriers & Brainstorming Techniques”Barriers & Brainstorming Techniques”
Reference HandoutsReference Handouts
Presented by: Amy Marta and Maria MummZS AssociatesOctober 2010
ZS Associates | 212.847.3600 | www.zsassociates.com
Guiding Principles to Innovation
Be open to new suggestions and self-aware
Embrace your inner child: Learn, create, share
Be willing to take risks and celebrate failure
Breaking Down Barriers to Innovation
Develop “action triggers”
Change the environment
Practice “yes, and”
Acknowledge risks taken (successful or not)
Brainstorm more often
Think like a child
INNOVATION
© 2010 ZS Associates© 2010 ZS Associates
BRAINSTORMING
Brainstorming is lateral thinking in a creatively calming atmosphere. While it can take many shapes and forms, brainstorming is about ideation. It encourages stretching the mind into the wild and seemingly unrelated in order to innovate. Brainstorming is about quantity first. Quality the follows when you “filter” once brainstorming is completeD
efin
ition
Flyi
ng S
olo Teams are not required for brainstorming. Studies show that
often more and better quality ideas come from individuals
Most brainstorming techniques are flexible enough to be used solo as well as with teams
Faci
litat
ing
Team
s
Here is a sample of easy group brainstorm techniques to keep everyone engaged:
1.Stepladdering– Go around the room, allowing each member to contribute one idea each round. Great when senior people are involved to keep the hierarchy in check2.Brainwriting – Have everyone write 3 ideas on a piece of paper. Collect and shuffle and pass out. Build on or add ideas individual to the paper you receive. Conduct several rounds, then write all ideas on a whiteboard to discuss
© 2010 ZS Associates
Tech
niqu
es Here are a few common brainstorming techniques to try: • Mind-Mapping• Random Word Association• Thinking Through Other Occupations
Best Practices: •Choose a comfortable environment
•Designate a note taker•Warm up with an ice-breaker
•Encourage positive attitudes & responses
•Stop criticism•Take breaks•Don’t follow one lead too long
•Keep groups to 5-6 when possible
•Have fun!
Mind-Mapping
© 2010 ZS Associates
InstructionsArticulate your question, issue or problem. For example, How can I improve my work-life balance? From the center issue generate ideas and sub-ideas related to the problem under consideration. Keep adding ideas off of different chains until ideas
Tip: Use mindmaps for solo storming. Software options exist, but drawing by hand can be powerful in getting out your ideas
Better Work-Life Balance
Mind-Mapping
Have husband
stay home
Buy groceries online
Job share
Housekeeper Yard services
Hire a “wife”
Handy man
Quit job
Assign chores to everyone in family
Find job with more consistent scheduleKeep a
diary
1. Cup2. Wallet
3. Cabbage4. Worm
5. Cat6. Beach
7. Book8. Watch9. Sidewalk10. Billboard
11. Sweater12. Umbrella
13. Traffic14. Ticket
15. Balloon16. Desk17. Shoe
18. Keyboard19. Handle
20. Window21. Letter
22. Tooth23. Parachute
24. Nail25. School
26. Rubber27. Flowers
28. Restaurant29. Fork
30. Vase31. Basketball32. Telephone
33. Police34. Airplane
35. Jungle36. Chair
37. Bomb38. Bar
39. Swimming Pool40. Guitar
41. Bank42. Cash
43. Television44. Board Game45. Bucket46. Arm47. Horse48. Network49. Blanket50. Pillow
51. Tree52. Wheel Barrow
53. Oar54. Deck
55. Light Switch56. Door
57. Path58. Sea Shell
59. Student60. Bill
Random Word Stimulation
© 2010 ZS Associates
Instructions1. Select a completely random number. For example, look at the second hand of a watch
and start with whatever word corresponds to the second2. Use the word to start generating ideas related to the problem under consideration
Flight attendant
Food critic
Footballer
Fortune teller
Game designer
Gemcutter
Genealogist
Gravedigger
Hairstylist
Housekeeper
Importer
Industrial engineer
Finding Solutions by Thinking Like Another Occupation
© 2010 ZS Associates
InstructionsAsk the question "What if a [occupation] were facing this [topic]?" You can replace [topic] with problem, issue, challenge, product, service, meeting, and so forth. When choosing an occupation you may do so strategically, based on similar or parallel objectives or randomly to produce lateral insights.
Athlete Customs officer Innkeeper
Actor/actress Dancer Instructor
Air traffic controller Dental Hygienist Interrogator
Anesthetist Disc jockey Inventor
Animator Dog walker Ironmonger
Animal trainer Dealer Jailer
Babysitter Designer Jurist
Baker Escort Judge
Bartender Embalmer Jockey
Batman Farmer Karate master
Bellhop Fire marshal Kickboxer
Butler Fisherman Loan officer
Brain surgeon Landlord
Cab driver Law enforcement agent
Cardiologist Lecturer
Cellist Lieutenant
Chess player Lifeguard
Chief executive officer Linguist
Chief of police Loan officer
Chimney sweep Lobbyist
Civil servant Lumberjack
Clown Lyricist
Costume designer Magistrate
Courier Maid
Finding Solutions by Thinking Like Another Occupation
Mailman Pharmacist Street sweeper
Make-up artist Philosopher Surgeon
Marine biologist Physician Assistant Student
Massage therapist Pilot Taxidermist
Matador Pirate Technologist
Mediator Plumber Tennis player
Messenger President Theatre director
Mid-wife Press officer Therapist
Missionary Princess Typist
Model Principal Undertaker
Mountaineer Product designer Undercover agent
Muralist Project Manager Urban planner
Negotiator Proofreader Urologist
Notary Prosecutor Valet
Nun Public Relations Officer Veterinarian
Nurse Video editor
Nutritionist Video game developer
Occupational therapist Waiting staff
Ophthalmologist Watchmaker
Painter Web designer
Paleontologist Winemaker
Patent attorney Yodeler
Pathologist Zookeeper
Public speaker
Quilter
Rabbi
Radiologist
Real estate developer
Receptionist
Referee
Rubbish Collector
Sailmaker
Scientist
Secret service agent
Sheriff
Socialite
Speech therapist
Spy
© 2010 ZS Associates
Finding Solutions by Thinking Like Another Occupation
© 2010 ZS Associates
“If you want to have good ideas, you need to have many ideas.” - Linus Pauling
“‘Tis nothing in the world neither good nor bad but thinking makes it so.” -William Shakespeare
“There is a mismatch between what science knows and business does.” -Dan Pink
“Imagination is more important than knowledge” -Albert Einstein
“I haven’t failed. I’ve simply found 10,000 ways that don’t work.” -Benjamin Franklin
“You can’t learn what you believe you already know.” -Ken Keys, Jr.
“We are all born artists. The challenge is to remain so as adults.” -Pablo Picasso
“If you’re not prepared to be wrong, you’ll never come up with anything original.”-Sir Ken Robinson
“In the beginner’s mind, there are many possibilities. In the expert’s mind, there are few. ” -Shunryu Suzuki
“The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes.” -Marcel Proust
"Nothing will ever be attempted if all possible objections must first be overcome.“-Samuel Johnson
“The essence of genius is thinking in new dimensions orthogonal to existing schemas.” -Stephen Jay Gould
“Art lives on constraint and dies of freedom.” -Michelangelo
“Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.” -Albert [Szent-Gyorgoi] Von Nagyrapolt
“Don't worry about people stealing an idea. If it's original, you'll need to ram it down their throats.” -Howard Aiken
Quotes on Innovation and Being Open to New Ideas
© 2010 ZS Associates
Suggested Reading
• The Innovator's Dilemma, Clayton Christensen• The Innovator's Prescription, Clayton Christensen• The Ten Faces of Innovation, Tom Kelley
Inno
vatio
n
• Made to Stick, Chip and Dan Heath• Switch, Chip and Dan Heath• Back of the Napkin, Dan Roam• Checklist Manifesto, Atul Gawande
Com
mun
icat
ion,
In
fluen
ce &
C
hang
e
• How to Get Ideas, Jack Foster• Lateral Thinking, Ed De Bono• Art of Possibility, Rose and Ben Zander• A Whack on the Side of the Head, Roger Von Oech
Imag
inat
ion
& C
reat
ivity
• Presentation Zen, Garr Reynolds• Slide:Ology, Nancy Duarte• The Non-Designer's Design Book, Robin WilliamsPr
esen
t-at
ions
• Everything's an Offer, Robert Poynton• Improv, Keith Johnstone• Improv Wisdom, Patricia Ryan MadsonIm
prov
© 2010 ZS Associates
Here are some books our colleagues are reading related to Innovation, Creativity, and Change. Enjoy!
For more information:
Amy MartaZS Associates, [email protected]
Maria MummZS Associates, Associate [email protected]