2010 har realtor® expo- chad cardini
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Generational MarketingTRANSCRIPT
HAR Member Technology and Marketing Benefits
Presented by
Marilyn M. MaxwellTechnology Training Specialist
[email protected] 629-1900 x 288
HAR provides its members
80+ FREE technology tools
HAR Member BlogsOnce you have created your blog, HAR.com will help promote it on the Houston Real Estate Blog Directory, http://blogs.har.com. Your blog will also be promoted on your HAR Member Web site, Listing Detail pages and in the HAR Member Finder.
If you already have an existing blog hosted by another web site, you will be able to promote it on HAR.com as well. Simply designate your blog address within the HAR Blog Builder to promote it on HAR.com.
Houston Real Estate Blogosphere
Houston Real Estate Blogosphere brings together all the blog posts of REALTORS from the Houston area in one place.
HAR has developed a tool which allows HAR members to upload and share videos of themselves, their firm, and their listings with consumers on HAR.com. The member videos will add value by providing agents with an
opportunity to market themselvesbeyond just a static image and bio – allowing agents to engage their customers in a new way. The listing videos provide consumers the
opportunity to capture a more in-depth view of the property that still photos simply can’t provide.
HAR Member and Listing Videos
Houston Real Estate VideosReal Estate Videos by Category
Listing Videos 1495
As of 10/13/10
Agent Videos 168
Consumer Knowledge Video Series
The Consumer Knowledge Series of videos was created to help educate consumers about real estate and to promote the value of using a REALTOR. The short video clips include topics ranging from the real estate industry in general to the different typesof disclosuresthat consumersneed to beaware of.
http://www.har.com/ConsumerVideos
HAR and Social Media Integration
Social media marketing is all about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing is to engage with the consumer and provide value.
Fortunately for the Realtor® community, the digital age provides many low or no-cost measures that enable you to market your services to a wide audience and remain competitive.
(BrokerageName Here)
(Agent Name Here)
(Agent Name Here)
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Social Networking Plug-In
“Online Agent” Chat
Client Experience Rating ProgramClients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.
Clients also have an option to
include brief comments.
Use Ratings as
Testimonials on
Custom Marketing Materials such as
postcards or websites
713-REALTOR Property Hotline
Consumers can dial 713-REALTOR and enter a MLS number to obtain a digital audio description for
that listing. In addition, consumers will be given the option to be connected to the listing agent
during the call.
713-REALTOR Property Hotline provides your potential client an "on demand" audio walk
through of your listings 24/7.
Marketing & Printing Services
HAR is excited that we are working with 8Touches.com to provide you with a marketing system to create professional flyers, brochures and postcards to promote your listings.
Here are the key benefits: The HAR/MLS data is automatically populated, including
agent photo, company logo, and property photos You can print the flyers for free from your computer, or
for best quality, use 8Touches' printing services Discounts on 8Touches' printing services available to HAR
Members
September 2010 Web Statistics
Hits For Entire Site1,351,099,5
35Page Views (Impressions)
57,097,536
Visitor Sessions 3,740,802
Unique Visitors 1,103,178Average Visit Time On Site 9:16 Minutes
Times Listing Viewed 11,600,124 Detail Pages
Where Do My Listings Go?HAR Members Portal => Tools Menu => Online Marketing Tools sub-menu => REALTOR Listing
Distribution
Educational OpportunitiesThe following courses are part of our Social Media Series:
1. Real Estate Blogging 1012. Real Estate & Facebook 1013. Real Estate & LinkedIn 1014. Real Estate & Twitter 1015. Real Estate & Video 101 (Using your Flip to List)
**OR**Hot iPhone Tools for Today's Realtor
6. Advanced Social Media Course - 3 hours
Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all six courses in HAR’s social media series (in
any order), members will receive a certificate of completion and be named a “HAR Social Media Pro” or SMP for short.
The cost of each class is $25.
Members are able to take either the Video orthe iPhone class to earn the SMP designation.
