2010 go healthy tallahassee expo propsal

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Go Health y Tallahassee Diabetes/ Health Expo Proposal

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Page 1: 2010 Go Healthy Tallahassee Expo Propsal

Go Healthy Tallahassee

Diabetes/ Health Expo Proposal

Page 2: 2010 Go Healthy Tallahassee Expo Propsal

Formative Research Problem Statement

The Florida A&M University College of Pharmacy and Pharmaceutical Sciences in partnership with Novo Nordisk Pharmaceuticals, held “Go Healthy Tallahassee,” an interactive health expo in 2008 and 2009. The health expo was free and was open to residents of Tallahassee and the Big Bend area. Because of poor marketing of the event and nearby social competitors, there was a poor attendance turn out at the “Go Healthy Tallahassee” Expo. Dr. Otis Kirksey, a professor of pharmacy practice at FAMU as well as, the lead contact representative for the college of pharmacy and pharmaceutical sciences regarding the “Go Healthy Tallahassee” Expo, along with Shawn Hall, special consultant for Novo Nordisk Pharmaceuticals, would like to increase the attendance at the 2011 “Go Healthy Tallahassee” Expo.

Page 3: 2010 Go Healthy Tallahassee Expo Propsal

Competitors•“Go Healthy Tallahassee” Expo, was the only event that did not have an event website while, competitors had an event website.•Also both competitor events had a Facebook Social Networking Page that held the event information on it in which, the “Go Healthy Tallahassee” Expo did not have .

Page 4: 2010 Go Healthy Tallahassee Expo Propsal

Benchmark Visual

Page 5: 2010 Go Healthy Tallahassee Expo Propsal

Target Public Stage of Development of Target Public

The stage of development that the African American college student in Tallahassee target public is in is the aware public stage. Research has shown that the African American college student in Tallahassee recognizes that diabetes is an issue and perceives the consequences of diabetes as being relevant. Research has also indicated that the African American student community in Tallahassee is not organized to discuss and act on the issue of diabetes. Furthermore, the black student community knows that diabetes is starting to become an epidemic within their community but the students lack direction on what to do about the issue.

Page 6: 2010 Go Healthy Tallahassee Expo Propsal

Tactics A Healthy soul food demonstration

held during SET Fridays at Florida A&M University by Soul Vegetarian Restaurant cooks, to create awareness among students about healthy living and how to avoid diabetes.

A “Go Healthy Tallahassee” Expo logo design contest, between FAMU, FSU, and TCC, to create awareness about the health expo among the target public and to generate interest through competition.

A FAMU College of Pharmacy and Pharmaceutical Sciences YouTube video showing its involvement with the “Go Healthy Tallahassee” Expo, to create awareness and acceptance among external publics.

Page 7: 2010 Go Healthy Tallahassee Expo Propsal

Evaluation Program evaluation is the systematic measurement of

the outcomes of a project, program, or campaign based on the extent to which stated objectives are achieved. In evaluating the “Go Healthy Tallahassee” Expo campaign, I suggest that 2011 health expo participants be given a questionnaire about the health event to measure their awareness and acceptance of the “Go Healthy Tallahassee” Expo campaign.