Volkswagen Golf Fleet Cup Moscow 2010

Le Meridien Moscow Country Club, NakhabinoAugust 20th, 2010

Accreditation

8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

4 hostesses and2 hosts for accreditation

Welcome Speech of Head of VW Russia Frank Wittemann8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

Volkswagen Golftournament8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

Golf Clinic for beginners at Driving Range8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

Kempinski Lunch at Halfway house8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

Volkswagen Test Drive & Fun Drive activities8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament11am - 4 pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

Beergarden

Award Ceremony8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

Winners of the tournament, Golf Clinic & Fun Drive

Volkswagen Golf Fleet Cup Participants 2010

8am Accreditation9:30am Welcome Speech Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 3pm Golf Clinic for beginners at Driving Range11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup

BBQ Dinner & Live Band Stereosoup

Passat CC and Touareg Display at the entrance of the Golfhouse

Touareg & Tiguan Display at the Ceremony Stage

Polo Sedan Display next to the Driving Range

Car Displays on the Course

Volkswagen Test Drive Fleet

Golf umbrella

Hugo Boss Polo

Hugo Boss Basecap

3 Taylormade golfballs

Nivea Suncreme

Classical Music CD & Vouchers by Kempinski

VW Polo Sedan & Touareg catalogues

Content of Goodybag for each guest

2

1

1

3

4

5

6

2

7

34

5

6

7

Volkswagen Visibility

Special VW Branding at the MCC

The big Helium Ball and the randomly spread Pyramids with VW branding were especially eyecatching for all guests

Special VW Branding at MCC

Printmaterial - Invitation & Scorecard

Facts

Tournament start: 10 am

Golf Clinic start: 12 am

End of Event: 9 pm

Number of players: 68

Number of golf holes: 18

Format: Stableford

Number of beginners: 51

Total Number of participants: 119

Number of car displays: 10

Number of cars on Fun Drive

& Test Drive: 13

Hours of Fun Drive & Test Drive: 7

Number of Test Drives 37 (multiply TD)

Number of Fun Drives 45

Goody bags handed out 150

Feedback from our guests

“Simply a very good event, thanks so much for inviting me!”Christian Kögel, President Continental Russia

“I'd like to thank VW Group Russia for the best corporate golf tournament of 2010 in Moscow. It was big a pleasure to play and very happy surprise to win a nice crystal globe.”Oleg Lobanov, Executive Vice-President for Finance and Corporate DevelopmentJSC "AVTOVAZ"

“Thank you for an excellent golf event. I want to add that all responses I heard from guests are only positive!”Alexander Tsutserov, Silver Flight Winner - 1st place

Learnings 2010

Field What should be done / done better

Event preparation •Time management•Equal attention to visual part (branding) and event itself (according to scenario)

Guest management

(invitation – pre-event follow-up – post event follow

up)

•Separate manager to fulfill the process (not a project manager) from the beginning to the end•Start of the invitation process earlier (in a month)•Guests feedback follow-up

Branding & production items •Start and approval of visuals earlier•Signal variants of all branding beforehand•Strong and safe fixation •Control of branding fixation during the event •Cleaning of branding items during the event

Hostesses & other personnel •Better to avoid models•Careful casting & better briefing

Award ceremony •Better planning in details•Carefully briefed MC / club representative

Coordination during the event •Distribution of responsibilities over the location•Time management during the event

Suppliers at the location •Provide suppliers look (branded clothing , one style)•Check quality of suppliers items

Golf club •Faster way of counting the results•Left-hand players-winners checking •Contacts of winners (especially if they are club members)