2009 listing presentation. awesome

My Real Estate Services Marketing Proposal

Presented by:Sharon D. VanceCENTURY 21 Access America117 North Main StreetSouthington, Ct. 06489

Prepared for:

You!Property to be marketed:

Your Property

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I look forward to meeting with you to go over the results of the Competitive Market Analysis. I think you will agree that price is not going to matter if you don’t feel that my company and I are going to provide the service and results you seek. I’d like to take a few minutes to show you why you should let CENTURY 21 Access America help you get your house sold.

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

My Professional Experience

• Principals and Practices in Real Estate through the State of Connecticut Approved School; Tunxis Community College.

• The Real Estate Development Center• Member of the National Association of REALTORS• Member of the Connecticut Association of REALTORS• Member of the Hartford Board of REALTORS• Member of the Connecticut Cooperative MLS• REALTOR with CENTURY 21 Internationally, 8,400 offices in the

World, 4,200 Offices in the USA• REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT.• Team Member of the Largest Most Productive Century 21 Office in

All of Connecticut• Currently working with Ralph Williams of Bottom Line University in

Dallas Texas

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Thank you for taking the time to look at my resume.

CENTURY 21 Access America

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Century 21 Access America is one of the top five CENTURY 21 Firms in New England


CENTURY 21® Access America

• My company’s strengths– 20 Years of experience with Strong Leadership that shows– Cutting Edge Systems have made us a leader in our market place– Over 100 Agents in the Southington & Meriden Offices

• My company’s awards & recognition– We have the Number One, Top Producing Office for C21 in the State!– We have been the Most Successful, Top Producing Firm in the State since 2002

• Strength of the CENTURY 21 brand – Millward-Brown results– CENTURY 21® continues to be the most recognized name in real estate*– Not only the most recognized but NOBODY in the World sells more homes than CENTURY

21. No One does more referrals, 8,400 Office, 143,000 agents.– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have

REALOGY which uses the referral network of all brands in the REALOGY network.

*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

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Let me give you some background on my company. CENTURY 21 Access America has been in business for over # 20 years. We have approximately # 100 agents in the Southington and Meriden Offices. We have the Number One, TOP PRODUCING CENTURY 21 Office in the State of Connecticut for the last 2 years, and the top CENTURY 21 firm in Connecticut since 2002. One of the reasons we have maintained this position is we focus on getting our buyers and sellers to the closing table, by providing the best information to help them make informed choices to help all parties make good qualified decisions. As far as Century 21, I think you already recognize the strength of that name because you called our office. But let me just show you some of the Millward Brown statistics, and this was an independent survey that was done, that showed how we measure up against our competition. And as you can see looking at these charts that we came out head and shoulders above our competition, especially as the most recognized name in real estate.

Our OfficesUnder Regional PresidentBeverly A. Peterson

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The Offices owned and operated under Regional President Beverly A. Peterson include the highest producing Century 21 office in Connecticut for 2008. We look forward to a prosperous and successful 2009


Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142

Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

C21 Access AmericaCareer Development Center143 North Main Street Phone: 860-378-1456Toll Free:1-800-525-7793Fax: 860-276-0369

Offices Under Regional President Beverly A. Peterson

The Real EstateDevelopment CenterPre-License School143 North Main Street Phone: 860-378-1479Fax: 860-276-0369

Access America Call CenterCustomer Service 411143 North Main Street Phone: 860-621-8378Fax: 860-276-0369

Transaction ManagementCenter Online143 North Main Street Phone: 860-378-1479Fax: 860-276-0369

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All things Real Estate – that is what we do, that is all we do, that is what we do BEST!


Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

Southington

Sharon D. Vance Realtor (860) 830-3048

C21 Access America Southington

Beverly A. Peterson

Regional President Century 21

Access America


Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142

MeridenKelly Peterson Coach,

Recruiter, and Manager of the Meriden Office

Award Wining Agent Carolyn Racki, with Reg. Pres. Beverly Peterson and Consultant & CoachRalph Williams


The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-0369

The Career Development Center

Sessions with Ralph Williams at the

Career Development Training Center

In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:

• New Construction

•Advanced CMA workshops for target marketing and statistics

•Technology including Social Networking

•Online Slide Show Presentations

•Foreclosures purchasing at Auctions

•Sales Technique Workshops & and MORE!

Jodi Tussing Regional Career Coach and Training Center Manager

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The Purpose of Career Development is to establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs. Every agent with CENTURY 21 Access America has been through Ralph Williams Bottom Line University Training, an internationally recognized program exclusive to us in our market areas. Every agent that takes a phone call, does an open house, works with the top trainer in the country on best practices for today’s consumer, in today’s ever more complicated market place.


CENTURY 21 Access America®

Transaction Management Center

•Entire transaction is coordinated from day one•One single contact – Monday through Friday, 9:00am to 5:00pm•Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process•Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing•Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year•Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails•View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc •Continued access to file once it has become a closing for years•Allows you to be an active participant in your transaction

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.TMO- WE HAVE IT ~ No other company in the State of Connecticut offers this service!’ ‘Managing a Transaction that WILL close!®’ In this industry, today, one out of four Deposited Listings or Sales falls through due to a variety of things, mostly due to time elements of the contract or miscommunication or technical errors and most problems we find could be avoided With Transaction Management Online. In our company, since we instituted this program the Deposit to Close Ratio has gone up 60%, meaning very very few of our transactions run the risk of not closing. What does that mean to the customer? The cost of, the Mortgage Application, locking in the rate, the appraisal, the home inspection, the other inspections that might be necessary such as a survey, the well, or the septic, all costs that are property specific, is money saved. To the Seller, they have confidence and assurance that their home will now close and they can go ahead and make plans for their next move. So- how does this all happen? When the property goes under deposit the entire transaction folder is handed into the secretary who makes a copy and sends it to the TMO Company, located in our corporate office. The Transaction Managers are licensed real estate agents with real estate with financing knowledge and experience. They look the entire transaction over, and make sure all the paperwork is in, and follow up to be sure every I is dotted and T crossed. They scan the file online, where it goes into a website. TMO then contacts our customer and introduces themselves as another point of contact, should their agent be at a closing or at showings and need a question answered or a task completed right away, like the appraiser calling and needing access to the home, or the mortgage underwriter calling requesting the work verification be sent in right away (she would call the client and arrange for the work to be done). They will also give our client a password and instructions to go online and view the entire file, along with a task list of what needs to get done in order to get to the closing table. As each task gets completed it gets checked off. The client can also email the agent or the Transaction Manager from the website with any questions. The transaction is then stored online! The customer for any reason will have access to that paperwork for that period, whether for taxes or possibly putting it on the market again!


A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, we were the only CENTURY 21 office to receive the Centurion Award!

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Now, I’ve already shared with you a lot of things that my company has done as far as awards and achievements. But some of the things I would like to share with you now are: Proven Strategies we have done as a company have given us an edge, kept us in a number one position, brining us more buyers more leads generated by proven market strategies I will get into, but the above represents our market share in our local office showing ‘we know how and where to find buyers, we know how to make things happen, we know how to negotiate a contract that can close, manage a transaction so it will close, and we back our work with a written guarantee!’ TM So, basically, what this means is, we have a plan for helping you get more money within the timeframe that you need. What do you think?


Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606Map It with Google MapsPhone: 203-374-9451 Toll Free: 1-800-722-0187 Fax: 203-374-9706

Access America Offices

Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Map It with Google MapsPhone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142

Branford, CT Office 265 East Main Street Branford, CT 06405Map It with Google MapsPhone: 203-481-7247 Toll Free: 1-800-289-2100 Fax: 203-481-4075

Southington, CT Office117 North Main Street Southington, CT 06489 Map It with Google MapsPhone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

Watertown, CT Office429 Main Street Watertown, CT 06795 Map It with Google MapsPhone: 860-274-8200 Toll Free:1-800-240-2952Fax: 860-274-0382

Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google MapsPhone: 203-326-3399 Toll Free:1-800-243-5295Fax: 203-326-3388

Wethersfield, CT Office449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google MapsPhone: 860-263-2121 Toll Free:1-800-343-2166Fax: 860-263-2144

Wolcott, CT Office246 Wolcott Road Wolcott , CT 06716 Map It with Google MapsPhone: 203-879-2339 Toll Free:1-800-240-2952Fax: 203-879-2102

East Greenwich, RI Office387 Main Street East Greenwich, RI 02818 Map It with Google MapsPhone: 401-885-6260 Toll Free: 1-800-818-2100 Fax: 401-885-5360

Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free: 1-800-343-0227 Fax: 401-821-5889

Middletown, RI Office72 East Main Road Middletown, RI 02842 Map It with Google MapsPhone: 401-849-0660 Toll Free: 1-800-521-3336 Fax: 401-848-5385

Newport, RI Office640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192Toll Free: 1-800-876-2429 Fax: 401-849-5871

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Offices and Service Centers located throughout Connecticut and Rhode Island

http://maps.google.com/maps?f=q&hl=en&q=3850+Main+Street+Bridgeport,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=477+South+Broad+St+Meriden+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=265+East+Main+Street+Branford,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=117+North+Main+St+Southington+Ct&om=1

http://maps.google.com/maps?f=q&hl=en&q=429+Main+St,+Watertown,+CT+06795&om=1

http://maps.google.com/maps?f=q&hl=en&q=27+Strawberry+Hill+Ave.+Stamford+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=449+Silas+Deane+Highway+Wethersfield+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=246+Wolcott+Rd+Wolcott+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=387+Main+St.+East+Greenwich+RI&om=1

http://maps.google.com/maps?f=q&hl=en&q=1025+Tiogue+Avenue+Coventry+RI&ll=41.680028,-71.575584&spn=0.039232,0.10849&om=1

http://maps.google.com/maps?f=q&hl=en&q=72+East+Main+Rd.+Middletown+RI&om=1

http://maps.google.com/maps?f=q&hl=en&q=640+Thames+St+Newport+RI&om=1


The Value of working with a REALTOR

• 85% of sellers used a broker or agent to sell their home*• 76% of sellers placed their home on the Internet with the assistance of a

real estate agent*

• My mission statement– “I strive to make the sale of your home and all of the associated

activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.

The value and importance of real estate professionals has not changed!

*2007 NAR Profile of Home Buyers and Sellers

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Many sellers and buyers too, relate to us previous experiences they have had in the buying and selling process. They are pleasantly surprised at the amount of good information we give, at the transparency of the buy and sell experience and the level of knowledge and expertise we bring to the table. Getting the buyer and seller successfully to the closing table is only part of what we do.


Get More with CENTURY 21®

Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website

Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites

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Standard services like the Century 21 yard sign are an important part of the home sale process. Century 21 has one of the most recognized yard signs in real estate. In fact the gold post is so well known that if you saw the sign itself, without the board with our name or logo on it, buyers would still know it’s a Century 21 office. I can say that because my office has had calls just like that. The bottom line is that yard sign not only helps let all the people around you know that your home is for sale, but all potential buyers driving by are going to know it. You know, we love calls off of yard signs because these callers already know where the house is located and they’re already sold on the curb appeal. Yesterday, when I drove by to drop off the pre-listing package, I was thinking a good place for the sign would be right there on the corner where you could see it from both streets; maybe between your mailbox and your flower bed. What do you think? In addition to the standard marketing services we provide, I want to mention to you some of the other services that Century 21 offers. We’re going to use the following: internet marketing, national advertising, our global referral network, our seller service pledge and our quality service survey to bring more buyers to your home. Allow me to show you more about those services.


CENTURY 21®: The Gold Standard

We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values

• Great financial value = Getting the best price for your home

• High performance achievement = Best trained associates

• Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.

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When you want the whole package call the Gold Standard


Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

• Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”

• Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?”

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Here are some statistics obtained from the Millward Brown study. Millward Brown is an independent consulting firm which surveys consumers. As you can see from these figures, the Century 21 brand name is at the top of consumers’ minds.


Marketing Plan

• Send “Just Listed “postcards highlighting your home to local area residents.• Advertise and hold agent/broker and buyer open houses.• List your property on our company website, which boasts the only Google powered search by key

word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.

• Internet marketing – REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com– Homescape - New York Times.com - Google.com– Courant.com - ListHub.com - aol.com– Cyberhomes.com -oodle.com - homefinder.com– Frontdoor.com -yahoo.com - backpage.com– …. And more

• Send out electronic notices about your home i.e., eNewsletters and eCards.• Provide local advertising• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.

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My Marketing Plan


Marketing Plan, Continued• Place colorful flyers or brochures describing your home for all agents to

give their clients as they come through• Other unique marketing techniques for your property.

– Enhanced listing display on Realtor.com site to make your property stand out

– Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com,Wordpress.com

– Offer a Home Warranty program– Offer special Century 21 Access America Mortgage financing options– Transaction Management Online– Feature your property on my personal website and blogs– Place property on Craig’s List and other online classified websites for

maximum exposure

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Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and Buyers

• Direct Mail – Just Listed cards, Open House cards and other targeted mailings

• E-Greetings – Online greeting cards directed to potential buyers• Local Advertising • MLS – Place your home with the local Multiple Listing Service to make it

available to all local Brokers• Internet – Century21.com allows internet users to get information and

photos of your home

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I as a Century 21 Realtor also can use eNewsletters and eGreetings to showcase your home. If you ‘d be willing to share your email address with me, I can send you samples of these. As well I can send you updates, copies of advertising and any feedback I receive from interested buyers. Direct mail and email campaigns to potential buyers will compliment the other forms of local advertising we will provide to you. Posting your property on our Century21.com website will provide prospective buyers with a convenient first hand look at your home while the local Multiple Listing Service will make sure that all area brokers and agents know that you home is for sale. Finally I will hold Open Houses which will allow buyers to get an up close and personal look.


2009 Online Marketing continued

• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.

• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.

• Online media is optimized to drive leads and response from consumers on your property.

• Automated email communications to buyers interested in your property

• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.

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Online Marketing to be where the customer is today.


CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns• Print, Internet and radio• Targeted advertising for Specialty Markets

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We spend multi-millions of dollars every year on the Century 21 national advertising campaign. Even though that is not going to advertise your house, specifically, these campaigns are designed to build name recognition and trust. So, once again, we’re going to attract more buyers just through name recognition. If you were to go to a city where you didn’t know anyone and you wanted to look for a house there’s a pretty good chance you would start with Century 21 because of reputation and name recognition.


CENTURY 21® Global Reach

Worldwide presence• Century21.com international

links and websites• CENTURY 21® Global

Referral Network• Significant buyer opportunities

- with over 8,000 offices and 140,000 sales associates worldwide

• Additional buyer opportunities - with the CENTURY 21®

Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads

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To give you an idea of our global network here, along with our U.S. site, are internet sites from our partners in Canada and Mexico. The statistics on the right side of the page speak for themselves.


Referral Services

• World’s largest referral network (based on the number of offices worldwide) brings you:– More buyer opportunities for your property

• With over 8,000 offices and 140,000 sales associates worldwide• CENTURY 21® Global Referral Network, an Internet based referral

system for distribution of referral leads from around the globe

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The CENTURY 21 System provides worldwide referral services for today’s customer creating more opportunities for our System offices. This referral network is the largest in the world with over 8,000 offices and 143,000 sales associates worldwide. The CENTURY 21 Global Referral Network is an Internet based referral system available for all participating CENTURY 21 offices. Through the advanced technology of the system, real estate offices around the country are sending thousands of leads through the system bringing you more buyer opportunities. In fact, through our network I can get you information on housing, the community and more relative to the area where you are moving, and set you up with an agent who can assist you with your new home search?


Home Buyers• 84% of all home buyers used the Internet as a tool when searching for a

home*• 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours*• There are over 200 million users of the Internet in the USA**

– 29% of home buyers first learned about the home they purchased using the Internet*

– 84% of first time home buyers used the internet as an information source in the home buying process*

*2007 NAR Profile of Home Buyers and Sellers

**Nielsen-Net Raings.com

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Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer. Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.


Selling Your Home with the Help of Century21.com

The Century21.com web site averages more than 2 million visits per month

• Consumer Leads

• Property Listings

• Registered Users

• Top Search Engine partnerships; Google, Trulia and Yahoo

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Century21.com Homepage Having an extensive and quality web presence helps generate leads and influences buying behavior. Century 21 has one of the most hit websites, averaging over 2 million hits per month. We have over 278,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers. These are the following features that a Consumer would use… Buy, Sell, Finance, Learn and Contact links to most sought after information Quick Search (Shortcuts) for a property or office Ability for consumer to register and customize site with saved properties, search criteria, etc. This is where we will discuss the types of photos you would like us to take of your home, and the features you would like to highlight.


The Search Areas on Century21.com• Century21.com is a consumer’s home buying and selling information gateway• The easy to navigate menu bar allows consumers to identify exactly what

they’re looking for• The site serves as a real estate resource library for consumers• Property Search

– Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria

– Aerial views allow users to explore the property yard, street and neighborhood

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Online Marketing Tools that help us Sell Your Property

• Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures

• Neighborhood ProfilesImportant information about this and other neighborhoods

• MortgageCalculator s and financing information

Slide Show

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CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to. Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.


Your Listing on Century21.com

• Up to 20 listing Photos can be included

• Detailed property descriptions (English and Spanish)

• Floor Plans

• Slide Show

• Virtual Tours

• Open House schedule

• CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes

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Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.


A custom Slide Show to Showcase Your Property

• This is what the consumer sees on Century21.com

• Slide Shows are automatically created when you have 6 or more photos of the property

• 98% of prospective Buyers feel property photos are useful in their home search*

* 2007 NAR Profile of Home Buyers and Sellers

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The Century 21 Slide Show feature on property listings is a great enhancement for online listings. Buyers can preview a home before requesting a showing. Special effects such as background music, creative descriptions and narration can be added to a listing’s slide show to make the home more compelling to prospective buyers.


Competitive Market AnalysisEstablishing the perfect price for your home!

• Recent Sales• Current Listings• Under Contract• Expired Listings

• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?

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Regarding the market analysis, here is the research we’re going to review to determine a good price for your property. I looked at several categories when I did the research. We will look at several categories, including properties that recently sold, because that tells us what other buyers are willing to pay for property like yours. This is similar to what an appraiser is going to use when a buyer applies for financing and it is the category we should to give the most consideration. We also look at currently listed properties and those that are under contract because they are your competition. Homes similar to yours that are currently on the market or under contract are a great benchmark against which to evaluate your ideal price point. Finally we will review similar listings that have expired. We know in the majority of cases when a property doesn’t sell, it is because it’s overpriced. Essentially, we’re drawing the line that states, “If we go there, we’re going to wind up on the expired list.” And every time a house gets listed, it’s going to wind up on one of two lists. It’s either going to be on the sold list or the expired list. Example: As mentioned before, we’re going to put the most emphasis on the sold’ s So, if you look here at 123 Elm Street, it has ½ bath more than yours. It’s a little bit larger in square footage, but it only has a one-car garage. Note that it took about 90 days for it to sell. We look at this one right here, 160 Oakwood Avenue, it’s a little bit larger. It has an extra car garage over and above yours. But it’s on a smaller lot and it doesn’t have the Florida room like you have. These are the two most like yours. Now, Oakwood took about 120 days to sell. If we look at these two and we see that these two are the most like yours, then we go up here and we look at your competition, your closest competitor, what their priced at. This leads me to believe that your property should probably be priced somewhere around $240,000 - $244,000.


We’re with you every step of the way

CENTURY 21 Connections®• The CENTURY 21 Local Connections® program offers you convenient, cost-saving

products and services that simplify your home buying, selling and ownership experience.

• To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/

Home Warranty• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection

against costly, unexpected repair bills that may occur after closing. Financing• Northern States Mortgage, with it’s ‘BEST RATE GUARANTEE’ Transaction Management OnlineFrom deposit to close, your transaction will be monitored online, by you, your agent, your

legal council, and your mortgage company.Home Owners Insurance• SCM Insurance, part of the one Stop Shop experience you can choose, to compare the

best rates and best services in the industry.

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Presentation Notes

There are a lot of services that you need in conjunction with a real estate transaction and we have developed special relationships with many service providers to help bring you discounts and special service considerations. Our CENTURY 21 Local Connections program and the CENTURY 21 Home Protection Plan, as outlined above, are just a few of these relationships. These services help both buyers and sellers through the home sale and purchase process.

http://www.century21.com/learn/connections/

http://www.northernstatesmortgage.com/

http://www.scmins.com/


Seller Service Pledge – My Personal Commitment

• 21 points of differentiation– Commitment to service– Agreement between you,

the seller and my CENTURY 21® office.

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Presentation Notes

The Seller Service Pledge is a pre-printed marketing material that has been developed to let your customers know exactly what they can expect. Use the “Seller Service Pledge” as a closing tool to let your customer know you are dedicated to providing quality customer service. There are 21 pledge points with space to add another if you’d like. While it’s not a contract, it is signed by you and your customer to solidify the promises you make as their agent. The 2-part NCR format makes it easy to leave a copy with your buyers and keep a copy for yourself.


Quality Service

• I strive to provide outstanding service to our clients

• My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group

• Consistent monitoring of service in order to assure highest level of quality.

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In 1991, the CENTURY 21 System became the first nationally franchised real estate organization to contact every client nationwide to gauge customer satisfaction. Surveys are anonymous. The goal is for honest answers to straightforward questions.


Put me to work for you!

CENTURY 21: The Gold Standard.

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Presentation Notes

Direct Line (860) 736-1011 , Call or Text (860) 830-4048 Email: [email protected]

Thank you!

Sharon D. VanceCENTURY 21 Access America

117 North Main StreetSouthington Ct.

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Presentation Notes

Thank you so much for your time. Allow me to review the paperwork with you so that you are comfortable with the process.