2009 institute for staff development students today, leaders tomorrow sports marketing

2009 Institute for Staff Development

Students Today, Leaders Tomorrow

Sports Marketing

Agenda

• Introduction• Industry Overview• Recent Developments• Pursing a Career in Sports



Industry Overview

• $213 billion industry



$27.43

$26.17

$25.62 $22.98 $18.90

$16.06

$15.25

$12.60

$10.50

$6.99

$6.40

$2.48 $2.12 $0.90 $0.24

Advertising

Spectator Spending

Sporting Goods

Operating Expenses

Gambling

Travel

Professional Services

Medical Spending

Licensed Goods

Media Broadcast Rights

Sponsorships

Facility Construction

Multimedia

Endorsements

Internet

Industry Overview

• Spectator Spending - $26.17 Billion– Ticket Sales– Concessions, Parking, On-Site Merchandise Sales– Premium Seating Revenue



Industry Overview

• Advertising - $27.43 Billion– In-Stadium Signage– Radio/TV– Sports Magazines



Industry Overview

• Sponsorship - $6.40 Billion– Leagues– Teams– Broadcasts– Events



Industry Overview

• Media Rights - $15.25 Billion– Big Four + NASCAR– Colleges– Other



Recent Developments

• Economic Downturn• Attitude Toward Sports Sponsorship• Attendees vs. Viewers• Perceptions of Professional Athletes



http://www.collegefishing.com/

Recent Developments

• “New” Sports• Increased Diversity• Emerging Business Markets• Fantasy Sports



http://www.collegefishing.com/

Pursuing a Career in Sports

• Understanding the Opportunities• The (Un)Glamorous Life• Team Operations vs. Business Operations• Supply vs. Demand




• Bachelor’s Degree• Emphasis Depends on Role• “People Person” • Communications Skills• Networking Skills• Strong Work Ethic




• Resources– Sports Business Journal– Teamwork Online– Work in Sports



Summary



2009 institute for staff development students today, leaders tomorrow sports marketing

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