2008 marketing trends predictions
DESCRIPTION
While seeking to bring you our 2008 trends prediction from an angle not suggested before, TrendsSpotting presents you the Meta Trends for 2008. For this, we selected a group of 10 marketing influencers suggesting their trends forecast for 2008. We profiled each forecast according to 3 relevant categories for general trends predictions: "in", "out" and "yet to come". Finally - We ran a tag cloud on all forecasts to present what will be "In" for 2008. How can this help you? · You can see it as a summary tool for what we see as the best forecasts for 2008. · From research perspective-what you get is 2 Influencers Focus Group – one for Web and Tech trends, the other for marketing trends. · From web 2.0 angle – you get the most popular trend tags to the best / most popular trend reports. Hope you will find this useful. Do tell us your thoughts and insightsTRANSCRIPT
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2008 Marketing Trends
Predictions
Spotting the trends of influencersSpotting the trends of influencers
2
10 Techinfluencer &
their trends forecast for
2008.
Forecasts categorized into “in”, “out” and
“yet to come”*..
Tag cloud on all forecasts to present
what will be “In” for 2008.
Step 1
Step 2
Step 3
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TrendsSpotting “Influencers Focus Group”
note: this categorization is based on our own analysis*
3
What’s In?
Blue Is The New Green…
Targeting Behavior
1MARIAN SALZMAN
http://news.sky.com/skynews..
What’s Out?
Demographics
The World is Local
Coopt Consumption
Blue is the New Green
Transparency
Outwitting Disease
Instant Gratification
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4
What’s In?
Specialist+Contacts
What’s Out?
Creating TV ads
All Digital
Earned Attention
10 Trends in Digital Ads2GILES RHYS JONES
http://interactivemarketingtre..
TV Directors
Creating “experiences”
“digital” as USP
Buying Attention
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5
What’s In?
Scalable Emerging Media
What’s Out?
Struct User Gen Content
Games2.0 :Asnyc Games
TV 30’’ Spots
Unstructured UGC
2008 Consumer Internet Prediction3JEREMY LIEW
http://lsvp.wordpress.com
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6
What’s In?
Rise of N-11
What’s Out?
Social Networking
Handmade
The Shape Of Things To Come
http://www.guardian.co.uk
4JAMES HARKIN
P2P* Sharing /Lending
Rev Migration to China
Social Reputation Mgmt
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7
What’s In?
More Radiohead D2C
What’s Out?
KINDLE = Web Browser
Google into Set Top Box
“Daily” –News papers
The future promises loss, revenge, surprise..5
http://www.businessweek.com/..
JON FINE
Yet to
Come
Cell phone as Media
Microsoft Media offerings
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8
What’s In?
Premium
Instant (Kindle)
What’s Out?
Eco –Icon (Fashion/Design)
Experiences
Basic
8 Important Consumer Trends for 2008..6
http://www.trendwatching.com..
TRENDWATCHING
Yet to
Come
Mobile World Wide
Eco –Ugly
Products
Mobile Access ,Products, Network
Sell it Yourself
Make it Yourself
Global World /Crowd
Social Media, Android,
Open Source
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9
What’s In?
Customized
Virtual World
What’s Out?
Ad Effectiveness
1-1 Marketing
Second Life
Online Advertising Continues To Evolve & Mature. 7
http://www.adotas.com/2007..
DILIP DASILVA
Clicks
Local Ad Platforms
Make it Yourself
Video :Overlay Ad
Semantic Tools
= Marketing Tools
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10
What’s In?
Proving Greenness
What’s Out?
Out –Of Home Ads
Contextual Ads
Marketers Should Avoid Over-hyped Opportunities .. 8
http://consumerlab.wordpress.com/
DREW NEISSER
Marketing Experiences/Services
Mobile +Game +Video +
Widget +SN = Mkt Tools
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11
What’s In?
Mobile Experiences
Smart Phone/Cool Phone
What’s Out?
Users Control Over content & Feature
Mobile Web
(Android/Kindle)
2008 is the Year of Mobile Media.9
http://darmano.typepad.com/..
DAVID ARMANO
Social Exp on Mobile Website/Widget
Web site +Widget
+ Multiple Device
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12
What’s In?
Search Moptimization
WOMbagging
What’s Out?
Friendiligience + conv. with customers
Social mediation &
we-bargaining with customer
Official 2008 Web 2.0 Buzzword Forecast10
http://www.clickz.com/..
PETE BLACKSHAW
Recruiting & “owning” the influencers
Greenlashing
Credibility of invitations
New content forms
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2008 Marketing Trends Predictions
Cloud tags: what’s in for 2008?
Generated by tagcrowd.com
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Discover more trends at:
www.trendsspotting.com