2006 fifa world cup organising committee germany
TRANSCRIPT
2006 FIFA World Cup Organising Committee Germany
World Cup Organisers
1930 Uruguay 1974 Germany1934 Italy 1978 Argentina1938 France 1982 Spain1950 Brazil 1986 Mexico1954 Switzerland 1990 Italy1958 Sweden 1994 USA1962 Chile 1998 France1966 England 2002 South
Korea/Japan1970 Mexico 2006 Germany
Application
• Idea (November 1992)
• InitiativeAnnouncement to FIFA June 1993
• Invitation to bidding by FIFA January 1998
• Decision of FIFA 6 July 2000“And the winner is … Deutschland“
Campaign
• FIFA requirement specification:Technical and political requirements (government guarantees for safety, traffic, visa, protocol, work permits, etc.)
• Nationale press work and Public Relation “Welcome to Germany“
• International lobbying
Campaign-Budget: DM 17 million (€ 8.691.961,98)
Own funds: DFB and sponsorship, no public funds
2006 FIFA-World CupGermanyFlowchart
July 2004: 12 offices of the Local Organising Committee in the12 World Cup venues
LOC 2006Administrati
on committee
FIFA-Marketing AG
Worldwide Commercial
rights
FIFAGeneral
organisation
LOC 2006
Local Organisation
LOC 2006 Supervisory
council
Infront AG
Worldwide TV rights
ISE
Commercial Hospitality
LOC / Government
• BMI (Federal Ministry of the Interior)
Central coordianation: With all ministries With Federal States Host Cities Central task: Fulfillment of all guarantees
pledged in the application, in particular regarding safety (deployment of police)
• 15 Global Partners and 6 National Suppliers
h
Marketing
Status LOC
• 417 days left to the opening game (9 June 2006)
• 1 January 2001: establishment of the Local Organising CommitteeHeadquarter in Frankfurt
• Currently around 140 employees at the LOC
Steering Committee
- Hospitality
- Security
- Protocol
- Accreditation- Ticketing
- Media and press services
-Transport and logistics
- Human Resources- Events
- Opening and closing ceremony, FIFA Congress
- Finance- IT & telecommunications
- Cities and stadiums
- Legal affairs- PR, Media & communications- Tournament
organisation
- General organisation - Marketing- Accommodation and tourism
Dr. Theo ZwanzigerExecutive Vice-
President
Wolfgang NiersbachExecutive Vice-
President
Horst R. SchmidtDeputy Vice-
President
LOC - Budget
€ 200 million Ticket Revenue€ 60 million 6 National Suppliers€ 170 million FIFA Investment
€ 430 million
The 12 Stadia of the 2006 World Cup
Berlin 76.000
Dortmund 69.000
Frankfurt 48.000
Gelsenkirchen 52.000
Hamburg 50.000
Hannover 45.000
Kaiserslautern 48.500
Cologne 45.000
Leipzig 42.000
Munich 66.000
Nuremberg 45.500
Stuttgart 53.500
• € 1.5 billion invested in the “stadia of the future“
• 9 of 12 WC stadia are purpose-built football arenas
• For the first time ever, all seating positions will be under cover
• High comfort, high safety - no fences around the football pitches
• Completion of all stadia by November 2005 at the latest
Stadia of the future
Slogan
• Die Welt zu Gast bei Freunden• A time to make friends• El mundo entre amigos• Le rendez-vous de l‘amitié
Schedule
15 to 29 June 2005 FIFA Confederations Cup 2005
September 2005 till January 2006 “Destination Germany” starts:
Franz Beckenbauer travels to all qualified
nations of the 2006 World Cup
9 December 2005 Final Draw in Leipzig
14 May 2006 End of Season 2005/2006
8 June 2006 FIFA Gala in Berlin
9 June 2006 Opening ceremony and match with Germany (A1)
9 July 2006 Final in Berlin
Ticketing
Approximately 3.3 Million tickets are
available
About one million foreign visitors are expected
Ticket sales started in February 2005. Over 7 Million Tickets were orded during the 1st phase. Therefore the LOC organised a draw on the 15th of April, 2005.
1930: Uruguay 1974: Germany
1934: Italy 1978: Argentina
1938: Italy 1982: Italy
1950: Uruguay 1986: Argentina
1954: Germany 1990: Germany
1958: Brazil 1994: Brazil
1962: Brazil 1998: France
1966: England 2002: Brazil
1970: Brazil 2006: ?
World Champions
Thank you for your attention
and we hope to see you soon
“A Time to make friends“