20 ways to supercharge your facebook marketing - updated

Julia Claire Campbell Consulting 978-578-1328 [email protected]

Presented by Julia Campbell, @JuliaCSocial www.jcsocialmarketing.com

About MeUsing online tools such as social media, blogs, and email marketing, I help small businesses and nonprofits grow and reach their customers and supporters. I offer solutions to your social media problems through training and coaching.@JuliaCSocial #NSSMDay

2J Campbell Social Marketing - www.jcsocialmarketing.com

POLL QUESTION

FacebookRULES OF THE ROADFacebook is always changing.Getting on Facebook is not a marketing strategy.Using Facebook will not compensate for a bad product or service in fact it will draw attention to it! Facebook is mostly free but your time is not.

@JuliaCSocial #NSSMDay

The Myth We Were SoldStep 1: Sign up for Facebook.Step 2: Post something.Step 3: Watch the money roll in!!@JuliaCSocial #NSSMDay

Facebook Isnt Going Anywhere1.09 billion people log onto Facebook daily.Age 25 to 34, at 29.7% of users, is the most common age demographic. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.Source: https://zephoria.com/top-15-valuable-facebook-statistics/@JuliaCSocial #NSSMDay

Organic Reach Is PlummetingFacebook EdgeRank (the infamous Facebook algorithm) takes into account:Affinity score: How close are you with the person or page doing the posting? Do you frequently interact with them?Weight for the action: Not all actions are equal. Liking, commenting, sharing, clicking a link, viewing a video.Time decay: How long has this post been up? @JuliaCSocial #NSSMDay

Why So Many Pages FailThey dont understand EdgeRank.They think they are more interesting than they really are.They dont understand their audience.They dont understand what works on Facebook.They dont measure ROI or they just look at vanity metrics (that dont necessarily equal conversions).@JuliaCSocial #NSSMDay

We Cant Change FacebookWe have to change the way we market on Facebook.@JuliaCSocial #NSSMDay

Supercharge Tip #1Examples of Pages that know their audience and create content specifically for them:Monster Energy Drink https://www.facebook.com/MonsterEnergy/ Go Pro https://www.facebook.com/gopro LLBean: https://www.facebook.com/llbean


Supercharge Tip #1Create a great experience for your Facebook fans.Think about your audience first!WIIFM Whats In It For MeThink about the cluttered News Feed. Your marketing needs to fit in seamlessly to their regular, fun Facebook experience! Monster Energy Drink https://www.facebook.com/MonsterEnergy/ Go Pro https://www.facebook.com/gopro



Supercharge Tip #2Understand WHY people share on Facebook.



Supercharge Tip #3Hold contests right on your Timeline.Like to Win Comment to Win leave a comment or answer a questionCaption Contest you can pick, or the winner is the one with most likesFill-In-The-Blank contest trivia, or funPhoto Contest you can pick, or the winner is the one with most likesMultiple Choice contest



Supercharge Tip #4Hold a Sweepstakes through a third party app. Woobox, Wishpond, Pagemodo, Heyo


Supercharge Tip #4


Contest/Sweepstakes TipsPromote it everywhere, not just on Facebook. Do not give away something unrelated to your business or brand.Follow up with entrants who dont win send them a small coupon or voucher. Post your contest on these sites: http://blog.wishpond.com/post/46349143988/websites-to-host-contest-business


Supercharge Tip #5Include a visual with every post.Use Canva, PicMonkey, WordSwag



Supercharge Tip #6Experiment with Facebook Live video.Open Facebook on your mobile device, tap on the live video icon, and start broadcasting live!


Supercharge Tip #6Facebook is prioritizing and promoting live video. Reach on a live video, during and afterwards, usually goes way beyond a normal post.It helps you create content you can repurpose. Its so new it stands out.Helps you get live feedback.Creates a deeper connection with your audience.


Supercharge Tip #6Some quick and dirty ways to use it right now:AMA (Ask Me Anything)Behind the ScenesTeaching presentationsSpecial announcementsDaily or weekly thoughtsInterviewsDemonstrationsReviewsMust read 3-part series on Facebook Live: http://www.problogger.net/archives/2016/05/15/10-reasons-give-facebook-live-video-go/


Supercharge Tip #6Must read 3-part series on Facebook Live: http://www.problogger.net/archives/2016/05/15/10-reasons-give-facebook-live-video-go/


Supercharge Tip #7Always upload videos right into Facebook. Video is the strongest performer in the News Feed.50% of Americans who use Facebook on a daily basis watch at least 1 video every day. Your videos play automatically in the News Feed (they play silently so grab peoples attention!!!!)Facebook has a helpful Video Guide: https://www.facebook.com/facebookmedia/best-practices/facebook-video


Supercharge Tip #8Use Businesses on Messenger. Customers can now send private messages to a Page from News Feed ads.Page admins now able to reply to PUBLIC comments with a private message.Responsiveness to messages will be measured with a badge on your page.


Supercharge Tip #9Set up the Call to Action on your Cover Photo. Book NowContact UsUse AppPlay GameShop NowSign UpWatch Video


Supercharge Tip #9


Supercharge Tip #10Change your Cover Photo often. Remember to include a caption by clicking on the photos once uploaded. https://www.facebook.com/marismith


Supercharge Tip #11Tell stories about your customers and clients.


Supercharge Tip #11


Supercharge Tip #11


Supercharge Tip #11


Supercharge Tip #12Tell stories about your values and ethics.



Supercharge Tip #13Encourage tagging.Tag a friend who needsthis!Tag a super mom in yourlifeTag your auntTag your BFF


Supercharge Tip #13


Supercharge Tip #14Use popular hashtags strategically. #OOTD (Outfit Of The Day)#TBT (Throwback Thursday)#WednesdayWisdom#FOMO (Fear Of Missing Out)Hashtags.orgHashtagify.me


Supercharge Tip #15Ask questions. The more specific the better.


Supercharge Tip #16Be entertaining or useful.


Supercharge Tip #16Be entertaining or useful.


Supercharge Tip #17Use current events.


Supercharge Tip #17Use current events.


Supercharge Tip #18Encourage feedback from your fans.Crowdsourcing contestPick a new logo or design for your businessChoose a name a book, service, or productHelp decide on a graphic for an event


Supercharge Tip #19Get user-generated content.




Supercharge Tip #20Explore Facebook Ads. They depend on your objective.They are targeted.Results are measurable, and youcan tweak/change/edit ad inprogress.Boost postsCreate standalone ads


Supercharge Tip #20Tips for great adsUse great visuals, Make it compelling.Have a specific goal. Target your audience.

How To Design Facebook Ads That Get Results https://designschool.canva.com/blog/how-to-design-facebook-ads/


Supercharge Tip #20


To Be Successful On FacebookBe present. Be relevant.Be active.Be engaging.Be timely.Have fun! @JuliaCSocial #NSSMDay

This isn't just about content and social media. This is about being relevant in people's minds before they want whatever you're selling. After all, that's the definition of successful marketing.

Social Media Josh, @jhoff89(Josh Hoffman)


Questions?

My blog on all things social media: www.jcsocialmarketing.com

Twitter: @JuliaCSocial

Facebook: www.fb.com/jcsocialmarketing

Email: [email protected] @JuliaCSocial #NSSMDay