20Must-have Business Books

you should (re)read ASAP

1

How to win friends & influence people

Why ? Because you’ll learn to assimilate some quick & powerful lessons that will shape your people skills at every level of your life. The book is old but the content goes through the years successfully and keep stimulating generations.

2

The 48 laws of power

Why ? Because its content is realistic, short and to the point. Some might consider certain rules shameless or dangerous, but, if well-used, this book will definitely change your perception of going forward. Although it teaches you how to be influential, it also highlights how not to be manipulated.

3

The 22 immutable laws of marketing

Why ? Because few people are truly aware of those unbreakable clever rules. This handbook is short & concise with clear examples, despite the fact that it’s been written years ago. After each chapter, I found myself picturing the situation. Outstanding.

4

The 22 immutable laws of branding

Why ? Because it got me thinking from a new perspective at branding. I used this handbook to create my own brands with a better approach & strategy in choosing positioning and naming. A bit outdated now, but still fantastic advice to make your brand stand out & carry on.

5

Men are from Mars, women are from Venus

Why ? Because it approaches one of the most complex issue: relationships. It deals greatly with the way we misunderstand each other & offers useful solutions to communicate and collaborate better. Insightful.

6

Thinkertoys

Why ? Because it is written from a compelling creative thinker. The book is superbly presented & easy to read. Inspirational & practical, the content is full of examples, usable activities and most importantly questions that make the reader reassess his goals and d e v e l o p m e n t . E m b r a c e t h e outstanding creativity habit !

7

Getting everything you can out of all you’ve got

Why ? Because it covers a lot of business aspects with applicable examples & it is packed with logical and pragmatic approaches. Mainly a marketing book, it also helps you redefining who your business is. Smart.

8

The simplicity survival handbook

Why ? Because it is fun, bold & it focuses on daily business tasks. In this step-by-step guide, the author’s instructions are clear & easy to follow. Do less & get back your control on what really matters is what this handbook is all about. Pearl of wisdom.

9

Made in America

Why ? Because it is the personal entrepreneurship story of one of the world’s greatest business leaders. Because you’re captivated throughout the book like if it was your grandpa talking to you. Because Sam Walton accomplished what most people missed at the time & revolutionized the retail world. Legendary.

10

Influence: the psychology of persuasion

Why ? Because it is deep and readable. The psychology book, through principles and deep examples, gets us to be aware of our own tendency to let automatic pilot thinking take over. Well done!

11

Drive: The surprising truth about what motivates us

Why ? Because it brilliantly question the way we think motivation still works on people & offers practical tips to implement in our day-to-day lives. Plus it is a smart, yet fun & easy scientific-based read ! Any 21st century manager needs to understand motivation 3.0.

12

The sales bible

Why ? Because it is easy to grasp and even fun. There are golden nuggets on practically every page to develop one of the toughest business skill: sales. One of the best sales book I’ve ever read. A reference source.

13

Selling the invisible

Why ? Because it deals with selling a service and how to distinguish your knowledgeable business exploring fresh ideas. The chapters are short and straightforward. Stunningly useful !

14

The e-myth revisited

Why ? Because if you’re starting a (small) business, you need this informative & easy-to-read book at the top of your list. It teaches us how to get out of the rut and focus ON the business. Truly eye-opening!

15

The 4-hour work week

Why ? Because it is controversial, fun & full of insightful advices to break free of your conditioning. Even if I do not agree with everything mentioned in this book, it offered me so much powerful content & motivational ideas that I consider it a game changer (recommended to read in the language of the country you live in).

16

The millionaire fastlane

Why ? Because it is pleasantly surprising content and the author expresses himself with analytic accuracy & striking clarity to explain what it takes to really achieve wealth. Most inspiring book I’ve ever read. Impactful !

17

The unwritten laws of business

Why ? Because it takes you 30 minutes to read and gives you lifetime value information. Sound advice inspired from best practices. Helpful & enjoyable.

18

I will teach you to be rich

Why ? Because it’s a true pot of gold for anyone who wishes to stay the master of his own finances. Written style is terrific and methods are truly effectives. Probably the best book of its kind. The sooner you get it, the better for your financial health (recommended to read in the language of the country you live in).

19Why ? Because it covers all the aspects of your business plan in a smart, yet easy to understand way. From uncovering your business’ mission to presenting your financial plan to investors, this book will definitely gives you meaningful insights on starting your project. Plus, Guy is an established author and he won’t take you more than a few lunch breaks to finish reading it.

The art of the start

20

Secrets of Closing the Sale

Why ? Because it is full of real life situations and effective objections to any sales situation. It is a must if you want to learn more from a sales expert and grow professionally/personally.

What color is your parachute?

Why ? Because it helps you unveil your true self with practical exercises and advices regarding career desires & choices. Plus it gives you the motivation and tools to do so. Probably the best job-hunting/career-changing book available - updated yearly (recommended to read in the language of the country you live in).

Bonus

The game & The natural

Why ? Because those 2 books are entertaining & well written. Even if it’s not directly related to business, they have helped many people getting out of their shell and improving their people skills. Plus, the characters are truly compelling. Awesome reading !

Bonus