Feminism in advertisement and TV serials

• Name – Shital D Italiya• Roll no – 29• Paper no – 16 (Mass Media & communication)• Submitted to – Smt. S.B.Gardy Department of English

M.K.University Bhavnagar

Feminism in Advertisement and TV serials

According to universal dictionary “ feminism is a social movement

that seeks to change the traditional role and image of a woman, to eliminate sexism and to high appreciation of the experiences and qualities unique to the female sex…”

1st wave of feminism

it begun in the late 17th century.Aphra Behm is considered to be the firstpublished woman writer. Other works thatfollow with feminist ideas are as under

“ A vindication of the right of women” byMary woolstone craft

“ subjection of women” by John Stuart mill

2nd wave of feminism came in 1960 – 70. it was

characterized by political movement for equality, suffrage and employment opportunities.

According to Kathleen B. Jones

“ feminist theory is a philosophical analysis of concept of gender and the meaning of sexual difference”.

Radical Feminism

Mythic Feminism

In mythic feminism the women writer studied the ancient myths and create their own interpretation.

They give a new explanation and

development to the mythic female characters.

Even they prove that myths are “Andocentric”.

Modern perspectives Of women

Feminism in TV

serials

story around women’s role and character

Director shows us that in this serial majority roles played by women characters

Household issues mostly solve by Gopi and Kokila

Limited role of the male character in the intrigue of female (Rashi and her mother Urmila and Gopi’s sister Radha)Majority women character rather than men.

Story related to brother – sister’s loveWidow mother handle all the household things by doing farming

Due to her ability and bravery she become a “Sarpanch” of that village

Veera tries to complete her father’s dream than her brother Ranvir

Agricultural activity – an important role

Driving tractor and all that things

Replacement of man’s place

Veer ki ardas Veera

Story or journey of a girl named Sandhya

Married with little educated halwai boy Suraj

Ambition – IPS officer

Traditional or typical uneducated In – Law’s family

Intelligent play a vital role between Suraj and Sandhya

Serial broke the tradition of society that she only grow a child under a four wall

Broken the idea of gender inequality

Balance sheet

Diya aur Bati Hum