19 Email Deliverability Terms Every Marketer Should Know

Download 19 Email Deliverability Terms Every Marketer Should Know

Post on 15-Jul-2015




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<ul><li><p>19 EMAIL DELIVERABILITY </p><p>term</p><p>s </p><p>you should know </p></li><li><p>JENNIFER YORKE Sales Trainer </p><p>@jenniferyorke </p><p>Im Jenn Yorke. Nice to meet you. </p></li><li><p> CAN-SPAM - 2003 Federal law </p><p>Standards </p><p>for sending </p><p>COMMERCIAL </p><p>email </p><p>1 </p></li><li><p> The ability to GET AN EMAIL into the intended recipients INBOX </p><p>DELIVERABILITY - action </p><p>2 </p></li><li><p>ACCEPTANCE RATE </p><p>The PERCENTAGE of </p><p> emails that are </p><p> ACCEPTED by </p><p> a mail server </p><p>- it doesnt mean it got to the inbox 3 </p></li><li><p>SENDER POLICY FRAMEWORK </p><p>A Domain Name Server (DNS) </p><p>record that says an IP or </p><p>domain CAN SEND EMAIL </p><p>on my behalf </p><p>- technical stuff 4 </p></li><li><p>WARMING UP AN IP </p><p>When you send an ever </p><p>- so you can get email into an inbox </p><p>increasing number of emails out of an IP address </p><p> in order to build up the IPs REPUTATION </p><p>5 </p></li><li><p>Return Paths </p><p> REPUTATION rating </p><p> of 0-100 for </p><p> every outgoing </p><p> mail server IP </p><p>SENDER SCORE - Low score? Good luck getting into an inbox </p><p>6 </p></li><li><p>HARD BOUNCE </p><p> A permanent </p><p> FAILURE to deliver </p><p> an email </p><p>- like hitting a brick wall 7 </p></li><li><p>SOFT BOUNCE </p><p> TEMPORARY problems </p><p> with email delivery </p><p> After 72 hours it turns </p><p> into a Hard Bounce </p><p>- like hitting a softer brick wall </p><p>Image credit: Gayle N </p><p>8 </p></li><li><p> Usually involves taking </p><p>a form ENTRY and </p><p> immediately adding that </p><p> person to a live email list </p><p> SINGLE OPT IN </p><p> - youre in! 9 </p><p>Image credit: Dystopos </p></li><li><p>DOUBLE OPT IN </p><p>For a user to be added to </p><p>an email list, she gets </p><p>sent an email with a </p><p>CONFIRMATION link. </p><p>After the user clicks the link, </p><p>she gets added to the ongoing </p><p>email communication. </p><p>- confirm youre in! 10 </p></li><li><p>SPAM </p><p> NOT ASKED FOR or </p><p> not work-safe email </p><p>- junk </p><p>11 </p></li><li><p>SPAM REPORT </p><p>When someone </p><p>receives your email </p><p>and labels it asSPAM </p><p>- feedback 12 </p></li><li><p>BLACK LIST </p><p>A list that </p><p>denotes a </p><p>sender as a </p><p>SPAMMER </p><p>- a very bad thing </p><p>13 </p></li><li><p>HONEY POT </p><p>A planted </p><p>email address </p><p>designed to CATCH </p><p>spammers </p><p>- trouble 14 </p></li><li><p>HAM </p><p>Email that is generally desired </p><p>and isnt considered spam. </p><p>- good stuff </p><p>Image credit: Sifu Renka </p><p>15 </p></li><li><p>SPAM TRAP </p><p>For a time, email that hits a dead email </p><p>address will return </p><p>a hard bounce. </p><p>When the mail server sees traffic </p><p>going to the dead address, </p><p>it can turn the email into a Spam Trap, </p><p>accept the email &amp; </p><p>report the sender as a SPAMMER. </p><p>- It all starts with a dead email 16 </p></li><li><p>OPEN RATE </p><p>When someone </p><p> clicks on an email, </p><p>the PIXEL (image) </p><p>loads and is </p><p>counted as an open </p><p>- measured with a hidden pixel </p><p>17 </p></li><li><p>READ LENGTH </p><p> The length </p><p> of TIME </p><p> when a </p><p> person opens </p><p> an email, </p><p> until they </p><p> close it </p><p>- do they like your content? 18 </p></li><li><p>DKIM </p><p>A method for associating a DOMAIN </p><p>name to an email message </p><p>- digital signature </p><p>Image credit: DwarfVader </p><p>19 </p></li><li><p>LEARN MORE ABOUT EMAIL MARKETING. DOWNLOAD HUBSPOTS FREE EBOOK: </p><p>http://bit.ly/HS-Email </p></li></ul>