17 ways to improve customer engagement using emotional intelligence

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17 Tips to Improve Customer Engagement Using Emotional Intelligence

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Page 1: 17 Ways to Improve Customer Engagement using Emotional Intelligence

17 Tips to Improve Customer Engagement

Using Emotional Intelligence

Page 2: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Introduction

• Emotional intelligence is the skill to identify emotions of your own and react accordingly to the customers therefore it is greatly different from practical intelligence.• In all type of businesses and especially in a customer to business situation such as the call center, it is gradually being accepted that this emotional intelligence has a great and deep impact in Human Resources.

Page 3: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Tips to Improve Customer Engagement

Respect Customer’s Emotional IntellectKnow Emotional IntelligenceAppoint People Apt for JobDon’t be RudeBe Polite & ProfessionalAgents Should be Emotionally AwareBe Aware of Customer’s TemperamentNever Give your Opinion

Appreciate Emotionally Intelligent ClientAlways Focus on CustomersTrain Your Employees RegularlyUse Data from CRMTry Bonding with CustomersUse TechnologyEmphasize on TeamworkFind New IdeasIncrease Customer Engagement

Page 4: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Recognize Customer’s Emotional Intellect

• Always remember that finally customers decide the extent of the engagement that they will have. • In simple terms, the higher the customer satisfaction is the better the relations would be and the better the relations the higher the chances of customer are returning to your company for further transactions.

Know Emotional Intelligence

• Emotional intelligent has five different parts including self-awareness, motivation, empathy, social skills and self-regulation. • Knowing this important step and supplying the information to superior software for assessment will help your agents establish a bond with the customer easily.

Page 5: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Appoint People Apt for the Job

• It is vital to know that you must select agents based on not only their career maps and resumes but also based on their temperament.• Always check whether they are moody or hot headed, are they able to treat your clients with respect even if the customer is out of line for the moment, and whether they are team players or not.

Don’t be Rude

• Any member of the team who uses improper social signs, such as abusive behavior and being rude, or behaving scornfully with the customers and superiors, must either be trained for act better or fired from the company.

Page 6: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Be Polite & Professional

• Positive wording, calm professional conduct, and an understanding approach for the unhappy customer (if any) is the correct way to solve a customer’s concern. • Otherwise customers might just walk away from your brand.

Be Emotionally Aware of Problem

• Your employees must be emotionally aware of what is wrong or right with the customer before making a decision immediately. • Let the customer talk for as long they want to before summarizing their problems or issues.

Page 7: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Be Aware of Customer’s Temperament

• The awareness of what temper your customer is in is the easiest way to speak personally yet formally with the customers they are handling. • They should not be cautious in offering apologies and gratitude at any cost and be warm and considerate to them even if things are chaos on the other side.

Never Give your Opinion to Clients

• Agent should never ever tell the customer what they should buy and how they should feel. • Even the simple phrases like ‘calm down’ can cause the customer to feel trapped in the decisions the agents make for them and even more restricted when it comes to expressing emotions.

Page 8: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Appreciate the Customers Who Knows You

• Emotionally intelligent customers will do everything he or she can to express their needs without the unappreciated help of your agents. • They come with the knowledge of what to look for in your company so leave the decision to them unless expressively asked for.

Always Focus on Customers

• The focus should always be on the customer and the customer alone. • Your agents should not have any issues or bias against any customer regardless of their gender or age or nationality and definitely should not judge them based on their purchasing power. • They should be able to treat all customers equally.

Page 9: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Train Employees Regularly

• Engage your employees into training procedures which will help in increasing their emotional quotient or intelligence by selecting a proper software tool. • If you are unsure about the pricing of the software tools you will need to help you train the employees, a proper research of call center software pricing should be more than enough to help you out.

Use Data From CRM

• You can use data from call center management software that give insights in to customer behavior to conduct classroom training programs to help your employees review and learn about different customer scenarios that might arise, such as dealing with an angry or confused customer.

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Try Bonding with Customers

• Agents should strive to move past the purchasing transaction and aim to bond with the customer through various information such as, online activity and challenges.

Use Technology

• Use live chats, phone calls and emails to help the customers who have problems on the purchase of your products. • Have a lot of options open to them so that they can feel comfortable in their own way.

Page 11: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Emphasize on Teamwork

• To discover emotional intelligence, ensure that team work is present where each team member help each other, weaker member to overcome the challenge of handling a customer.• It will help them work together and solve issues faster.

Find New Ideas

• Think about ways your agents can work upon the customer to turn loyal to your company. • One of the ways this can be done is listening and incorporating consumer feedback via email from individual customers and showing them gratitude as soon as they complete the survey.

Page 12: 17 Ways to Improve Customer Engagement using Emotional Intelligence

Increase Customer Engagement

• Customer engagement boosts profit of your company, increases its margin, share price and ROI.• For the engagement of your customers an exceptional buying experience is an absolute requirement. • Use call center software solutions comparison charts to pick out the best software to let you handle this easily.

Page 13: 17 Ways to Improve Customer Engagement using Emotional Intelligence

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