17 things all marketers should do in 2017 to win on social media
TRANSCRIPT
@NICKVINCKIER
DIGITAL @ Duval Union Consulting
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consultant
@nickvinckier
‘storyteller’
Aalst :)
2016
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HAS BEEN A HELL OF A RIDE…🚗
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2017
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WILL BE EVEN CRAZIER
THE 10 THINGSALL OF YOU SHOULD DO IN 2017 …
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@NickVinckier
BECOMEA GROWTH HACKER
1
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@nickvinckier
BEAT THE GAME INSTEAD OF PLAYING IT
PSYCHOLOGIST
Behaviour, Habits &Persuasion
ANALYST
Testing, Data & Analytics
TECHIE
Product, Development & Automation
CREATIVE
Digital Marketing,
PR & Wild Ideas
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TECH MARKETING
UX
CONVERSIONOPTIMIZATION
LEANMKT.
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https://adespresso.com/
Interested? Let’s talk 🚀
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LEAN EXPERIMENTSPRODUCT & MARKETING
INFORMED BY DATA GROWTH ON ‘STEROÏDEN’ NOT ONLY FOR STARTUPS
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traditional marketing
budget
growth marketing
budget
BET ON ONE HORSE
INVEST ININFORMATION
ACTKNOW
IDEA
RANK
DESIGNTEST
ANALYZE
Forget vanity metrics likes, followers, app installs, registered accounts, …
… At any given time, there’s one metric you
should care about above everything: The OMTM
@NickVinckier
STARTWITH THE WHY
2
HUSTLE
DOING MORESTUFF
EFFICIENCY
DOINGSTUFFRIGHT
EFFECT
DOINGRIGHTSTUFF
When in doubt, ask yourself…
WHY!?
A WILD POP-UP APPEARS
SUBSCRIBE
WIN AWARDFOR BEST UX? CONVERSION?
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SHIFTYOUR BUDGETS
3
VIDEO KILLED RADIO
MOBILE KILLED VIDEO
SHIFT PEOPLE & MINDS & MONEY
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DIVERSIFYYOUR EFFORTS
4
LIVE!
AWARENESS RESEARCH COMPARISON PURCHASE
MUSIC & PLAYSLISTS
CELEBRITY ENDORSEMENTS
MEMES
QUOTES
PODCASTS
INFOGRAPHICS
GUIDES
PHOTOS
QUIZZES & SURVEYS
BLOGPOSTS
ONLINETOOLS
ILLUSTRATIONS
BRANDEDVIDEOS
GUEST BLOGS
PRESS RELEASES
TRENDREPORTS
COMPETITIONS
ANIMATED VIDEOS
GAMES
TEMPLATES
EBOOKS NEWSLETTER
WIDGETS
DEMOVIDEOS
REPORTS &WHITEPAPERS
INTERACTIVE DEMOS
TESTIMONIALS
SLIDE DECKS
REVIEWS
PRODUCTFEATURES
WEBINARS
CHECKLIST
WORK EXAMPLES
RATINGS
CASE STUDIES
CALCULATIONS
DATA SHEET& PRICE GUIDE
EM
OTI
ON
AL
RA
TIO
NA
L
@NickVinckier
LOOK FOR PRINCIPLES
5
1.
WE SHARE WHAT ADDRESSES ‘THE TRIBE’!
ME WE
THEM
1.
New Alzheimer’s Treatment 5 mio “We”OCD Radar Quiz 3.4 mio Me
100 Inspirational Quotes about Life 3 mio MeFirst Born Child Is Most Intelligent 2.8 mio Me
“Donald Trump” 2.2 mio Them27 Healthy Snacks 2.2 mio Me
Bald Men are Sexier 2.1 mio MeBiased Strangers Judge Each Other on DNA 2.2 mio “We”
Why Intelligent People are Messy 2 mio MeWomen Need More Sleep Because of Bigger Brains 1.9 mio Me
Top 10 Ab Exercises 1.9 mio MeStanford Victim Letter 1.8 mio “We"
Top shared content 2016 (source: BuzzSumo)
1.
@NickVinckier
BELONGING
BEHAVIOUR
BELIEFS
… IN SPECIFICYOUR…
2.
@NickVinckier
BELONGING BEHAVIOUR BELIEFS
Forget the concept of retirement! There is no need to wait. Want to live
and earn more while working less?
Read the book
2.
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ENTERTAINMENT INFORMATION
3.
3.
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GIVEDISPROPORTIONATE RELEVANCE
6
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DO PEOPLE WANT TO HEAR THIS?
DISPROPORTIONALLY?
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DO PEOPLE WANT TO HEAR THIS?
DISPROPORTIONALLY?
@NickVinckier
DO PEOPLE WANT TO HEAR THIS?
DISPROPORTIONALLY?
@NickVinckier
GRAB FIRSTMOVER’S ADVANTAGE
7
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.WHO GENERATES MOST AWARENESS?
@NickVinckier
.WHO GENERATES MOST AWARENESS? - THE BEST CYCLER 🔑- THE FIRST JUMPER 🔑.
JUMP!
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STOP ASKING FOR INFLUENCERS
8
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START WORKING WITH INFLUENCERS
ARE CREATIVE HAVE SKILLS GENERATE REACH BECOME LOYAL WIN - WIN SITUATION
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JOURNALISTSARE THE MOST UNDERVALUED
INFLUENCERS
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RECRUIT REAL EXPERTS
9
@NickVinckier
“WE ARE UNDERESTIMATINGTHE RECRUITMENT
OF HIGH-END DIGITAL TALENTS
THIS SHOULD BE
OUR #1 PRIORITY”
@NickVinckier
REASSESSYOUR STRATEGY
10
It’s 2017… You don’t generate real results…
Isn’t it time to rethink your social strategy?
@nickvinckier
BUSINESS OBJECTIVES
MINDSET MEANS MANDATE
SOCIAL OBJECTIVES
TARGET AUDIENCE
CONTENT
CHANNELS SENDER FORM
TACTICS
@nickvinckier
BECOME A GROWTH HACKER
@NickVinckier
START WITH THE WHY
SHIFT YOUR BUDGETS
DIVERSIFY YOUR EFFORTS
LOOK FOR PRINCIPLES
GIVE DISPROPORTIONATE RELEVANCE
GRAB FIRST MOVER ADVANTAGE
WORK WITH INFLUENCERS
RECRUIT REAL EXPERTS
REASSESS YOUR STRATEGY
@NickVinckier
