15846470 markeing plan of nokiappt

8/7/2019 15846470 Markeing Plan of NOKIAppt

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Muhammad Talal Butt

Presented by


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Presentation IncludeWhy Nokia ?

History

Mission statement

Brand personality

Market Segmentation

Target Market

Positioning

4Ps

BCG Matrix

SWOT analysis


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HISTORY OF NOKIA It also provides the services for network operators.

Company recorded revenues of 41,121 Million in 2007

about 20.3% increase from 2006.

Company offers its products in 150 countries. Its HQ is in

Espoo, Finland and employees about 68,500 people .Other

company of Nokia are in China , Hungry , Germany ,Korea and India


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WHYNOKIA?The largest market share ever gained by Nokia is in

Peshawar 88% more than allover Middle East andAfrica

Largely availableGreater network coverageEasily repairedChangeable body casingUpdating softwareOnly dealing in mobiles

Nokia is world third richest company


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NOKIA Company logo.

Founded in Tampere

in 1865, logo 1966.

A leading player in mobile communications all over the world,

NOKIA first started operations in the early 1980s

Finnish Rubber WorksLtd, Helsinki:1898

The NOKIA "arrows"

logo before its

Connecting People

logo.

"Connecting People"slogan, invented by

Ove Strandberg.

History


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HISTOR

YOF NOKIANokia is a Finland based company, incorporated in 1967.

Nokia started of as a pulp, rubber and cable

manufacturing

company to a major manufacturer of mobile devices.

Its the leading manufacturer of mobile devices.

Nokia offers a wide range of mobile devices with theexperience in music, video, imaging, gaming and a lot

more.


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NOKIA in PakistanThe Nokia care centre has been established to

facilitate consumers and is a global initiative, whichis the first of its kind in Pakistan

Nokia care was launched in Lahore last month andis now being launched in Karachi, with many moreto come.

NOKIA cover approximately all over the Pakistan.


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MISSION STATEMENTEveryone has a need to communicate and share. Nokia

helps people to fulfill this need and we help people feel

close to what matters to them. We focus on providing

consumers with very human technology technology that

is intuitive, a joy to use, and beautiful.

We are living in an era where connectivity is becoming

truly ubiquitous. The communications industry continuesto change and the internet is at the center of this

transformation. Today, the internet is Nokia's quest.


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StrategyNokia is a consumer led company. There is a

progressive and continuous increase in consumer

involvement with technology and communicationsglobally. People are broadening their modes ofcommunication to include the web and, socialnetworks are becoming central to how people

communicate.


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Products Cont .. ..Features:

Each set of Nokia has its own features . The

models of Nokia are based on features.


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Different Products Of NOKIA


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NOKIA N-Series It's the freedom to discover, enjoy, create and

share the things that matter, all in one device.

The latest mobile series called N-Series by NOKIAis a revolution in the cell phone industry.

The latest phone in this series is NOKIAN-96.It is aunique phone of its kind.


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NOKIA N-96


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Different Views OF NOKIA N_96


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About NOKIA N-96N96 is the most expensive and powerfulmodel in the whole Nokia portfolio.

The phone utilizes a two-way sliderallowing access to media playbackbuttons or a keypad, but not bothsimultaneously.

It comes with an astonishing 16 Gb ofonboard and 8 Gb of replaceable flashstorage, and has a pronounced focus on

the video aspect


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Technical Profile

System:

WCDMA900/2100 (HSDPA), EGSM900,GSM850/1800/1900 MHz (EGPRS)

User Interface:

S60 3rd Edition, Feature Pack 2 Multimedia Menu


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Main CameraTalk time: Up to 150 min (3G), 220 min (GSM)

Standby time: Up to 200 hrs (3G), 220 hrs (GSM)

Video playback: Up to 5 hours (offline mode)

Music playback: Up to 14 hours (offline mode)

TVplayback: Up to 4 hours


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Connectivity and Data ServicesMicro-USB connector

3.5mm stereo headphone plug and TV-out support(PAL/NTSC)

Bluetooth wireless technology 2.0 with A2DP stereo

audio, enhanced data rates (ED

R)

GPS receiver with support for assisted GPS (A-GPS)


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BatteryNokia N96 is equipped with a relatively old battery,

the same with the original Nokia N95. Its a BL-5F unit

sporting a 950 mah power output capacity.


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Software

Nokia N96 bases off the S60 3rd Edition FeaturePack 2 platform. A comprehensive review of the basefunctionality provided by the said platform is alreadyavailable in a separate article on our site, so theres no

sense in duplicating the sentences in this one. Thepreinstalled service clients include an online musicstore, Share on OVI and so on nothing overlysurprising at all.


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AVALIBILITY

N-96 will be available to the customers on 1st Juneat NOKIA outlets. And will also be available inmarket after 1 week of launch.


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Consumer Segment

yLight Users

yMedium Users

yHeavy Users


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Heavy Users

Our target segment is heavy users

We chose this Category because heavy user have abilityto buy our product.

In this category users like latest products with latest

features.

Heavy users want something new and stylish.


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Target MarketIn Pakistan a developing country nokia has mainly

targeted

Target market for the Nokia N96 mobile phone isbetween ages 20-40.

Who want to use Something Special

International Students

Teenager and Business class


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POSITIONING OF N-96

N-96 has created a distinct position in

customer mind by

Nokia logo..>

Slogan> Know our past. Create the future

Latest Ring Tone


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POSITIONING OF N-96 Cont .. ..

New Messages Tunes

The specific message that is conveyed to the customersin every advertisement.


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POSITIONING OF N-96 Cont .. ..Brand name:

Brand name is written on N-96 .


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Product

NOKIA N-96


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ProductLatest technology.

Text messaging and games like Snake and

Memory.

Stylish and attractive

Accessories that consumers buy withthem (carry cases, hands free kits and in-car chargers).


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Packaging Of NOKIA N-96

y Packaging is important because it protects productsas they make their way from factory to customers.

y Attractive Packing

y Good Packing

y Secure Packing


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PROMOTIONAdvertising:

Though TV , Sign boards , Bill boards , Radio

and Newspaper Broachers , Posters ,Dummies and display

stands

Personal selling:

By product training to Distributer.


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PROMOTION Cont .. ..Sale promotion:

Gift like Yamaha bike , Philips TV , Mitsubishisplit AC, watches and digital diary

With N-96 mobile offer 2500Rs original Bluetooth free

With N-96 offer leather Wallet

With N-96 offer caps and shirts


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PLACE

Channels:

Nokia > Distributer > Whole seller > Retailer >Customer

Coverage:

Nokia n-96 available all over Pakistan on 1st

June.


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PLACE Cont .. ..

Distributer:

Nokia main distributer are I2,United

mobiles, Mobile zone and Advance telecom.

Nokia mobiles are mostly available through every

mobile outlet in Pakistan.


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Macro Enviroment of NOKIA N-96POLITICAL FACTOR:

ECONOMIC FACTOR:

SOCIAL FACTOR:

Nokia has been a member of the United NationsGlobal Compact since 2001

Nokia reported spending $5.4 million on lobbying in theU.S. in 2007 and $2 million on lobbying in 2008.

Nokia had to change its functions from single marketto global market due to collapse of Russian Federation.


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TECHNOLOGICAL FACTOR:

LEGAL FACTOR:

Patents and technology

ENVIRONMENTAL FACTOR:

Environmental impact of suppliers NOKIA N-96 and processes.Environmentally ethical considerations amongst suppliers. Lifecycle impact of NOKIA N-96 throughout the supply chain

Changes in technology

Macro Enviroment of NOKIA N-96


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StrengthsNOKIA is the One of the most popularmobile communication. company in theindustry

NOKIA N-96 is high product quality.

Product Is warrantee worldwide.

Fashionable product ( serve new trend).

Global marketing (product).


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WEAKNESSES

Its not easy to use

Low voice quality

Heavy set

Market skimming prices of this Set


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OPPORTUNITIES

Mobiles with computer window

New growth markets

Other hand held devices

Well designed and styled sets


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TH

REATSLooking mainly at the competition that are taking

away Nokias market share.

Orange, Vodafone and O2 and many otheroperators are globally selling their own brandsof phone.

Higher import charges.

China Mobile made Copy Of NOKIA Sets.


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The Morph concept

Nokia N- Series

Nokia E- series

Nokia Symbian series


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Time

Growth

Maturity

Decline

Introduction

Sales curve

The Morph concept

Nokia E- series

Nokia Symbian& N- Series

Nokia 30 & 40 Series

Product life cycle of NOKIA


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Growth

Maturity

Decline

Introduction

NOKIA N-96

Sales curve


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StarsQuestion

Mark

CashCows

Dogs

BCG Matrix of NOKIA

Premium SeriesN-Series

EntryLevel N-Gage


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StarsQuestion

Mark

CashCows

Dogs

BCG Matrix of NOKIA N_96

Nokia n-96


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Market share strategy

0

1020

30

40

50

60

70

8090

2005 2006 2007 2008

Nokia

Sony Ericsson

Samsung


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15846470 markeing plan of nokiappt

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