15 tips for compelling company updates on linkedin

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Post on 10-May-2015

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LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results

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Page 1: 15 Tips for Compelling Company Updates on LinkedIn
Page 2: 15 Tips for Compelling Company Updates on LinkedIn

#1: THINKLIKE AJOURNALIST

Don’t bury the lead. Concise introsand snappy headlines are morelikely to result in higherengagement.

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#2: ALWAYS INCLUDEA CLEAR CALLTO ACTION

When compared to updateswithout links, including a link candrive 2x the engagement.

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#3: ASK THOUGHTFULQUESTIONS TO INVOLVEYOUR AUDIENCE

Start a conversation by asking aquestion that is relevant to yourtarget audience.

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#4: ALWAYS INCLUDEAN IMAGE OR SOMETYPE OF RICH MEDIA

Stand out with an eye-catching image or someform of rich media. Images generally result in a98% higher comment rate.

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#5: BEFORE POSTINGDOUBLE CHECK THATAN IMAGE APPEARS

When linking to external content,make sure your update has arelevant image.

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#6: POST YOUTUBEVIDEOS TOENCOURAGE SHARING

Links to YouTube videos play directlyin the LinkedIn feed and usually resultin a 75% higher share rate.

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#7: MAKE YOURCONTENT SNACKABLEAND VALUABLE

Develop content that is quick to consume and high quality thatmembers will want to share withtheir networks.

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#8: AVOIDHYPERTARGETING

Don’t add so many targetingfilters that you exclude potentialaudiences.

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#9: TEST TOUNDERSTANDYOUR AUDIENCE

Experiment to find the right balance.Consider mixing entertaining andinspirational posts with informativeand insightful updates.

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#10: CREATE ANEDITORIAL CALENDAR,BUT REACT TIMELY TO EVENTS

Rely on your editorial calendar as aguide, but be flexible enough torespond to relevant news, topicsand trends.

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#11: ENGAGEWITH MEMBERSTHROUGH COMMENTS

Keep the conversation going.Monitor discussions and removeinappropriate comments.Develop a plan for proactivelyhandling any customer-serviceissues that may surface.

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#12: MONITOR,ANALYSE AND REFINEYOUR CONTENT

Track all available analytics. Payattention to the audience targeting,types of content, time of day andfrequency that drive the mostinteractions – and do more of that!

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#13: SPONSORYOUR BESTCONTENT.

Sponsored Updates allow you toreach your target audience beyondyour followers. Identify yourtop-performing content andsponsor it!

Learn more about Sponsored Updates at http://lnkd.in/SponsoredUpdates

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#14: EVALUATEAND OPTIMISE YOUR SPONSORED UPDATES

With LinkedIn’s detailed reportingtools, you can monitor theperformance of your SponsoredUpdates and adjust to make themmore effective.

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#15: DON’T BE TIEDTO JUST THEWORK WEEK

Professionals engage withSponsored Updates across devicesthroughout the week, with strongengagement through the weekend.Consider adopting an always-onapproach.

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HTTP://LNKD.IN/CONTENTMARKETING

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