1419 - rice dragon weeder

9
Rice Dragon

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DESCRIPTION

Presentation at the Workshop on Crop Production Equipment for the System of Rice Intensification (SRI) Presenter: Sopheavy Ty: Oxfam, Cambodia Title: Rice Dragon Weeder Date: November 3, 2014 Venue: ACISAI, Asian Institute of Technology, Thailand

TRANSCRIPT

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Rice Dragon

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Product Background

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1. Rachana- assisted women farmers to develop a weeding tool in 2008,

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Product Background

1

2. Different models were put forth to farmers

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Product Background

2

3. Farmers tested many different models

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Product Background

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4. And they selected the best design

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Final Design

3 Simple, Effective, User-friendly

Product By Women For Women

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Rice Dragon Business Model

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Local Fabricators (Supply Side)

Distributors(Agri-shops, Farmer Champ)

Rice Farmers(demand Side)

NS Backup Stocks

Channel 2

Chan

nel 1

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Promotion Activities

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• Radio, Newspapers• Village-base Marketing

Campaign• Leaflet, Poster, Banner,

Bill-Board• Through SRI-NGO

meeting and workshops

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Thank You!