TERM PAPER

TERM PAPER An Assessment on PRAN-RFL Group

A RISING MARKET GIANT of

BANGLADESH

BRAC UNIVERSITYSubmitted to:

Senior Lecturer

BRAC Business School

Submitted by:

Letter of Transmittal

8, April, 2012

To

Miss Akter

Senior Lecturer

BRAC Business School

BRAC University

Dhaka, Bangladesh.

Dear Miss

We the students of your class (sec: 5), have completed our research and assessment

on our term paper topic PRAN Group according to your specification and regulation and we would like to submit our report.

We also like to draw your kind attention to the fact that, we tried our level best to gather and organize all kinds of information needed for the particular assessment, and in doing so we have tried our utmost to live up your standard.

May we, therefore, wish and hope that, you would be cordial enough to our effort and work and oblige thereby.

Sincerely

Sakif, Ifti, Imam

BUS 101

Group: 07

Section: 005

BRAC Business School.

BRAC UniversityTABLE OF CONTEXTChapter No.Name of contentsPage

Chapter 1Introduction01-07

1.1Executive summary03

1.2Origin of the topic04

1.3Objective of the study05

1.4Methodology of the study06

1.5Limitation of the study07

Chapter 2Description08-27

2.1Organizational overview09

2.2Industries & corporate office12

2.3Organogram14

2.4Total concern16

2.5Total employees17

2.6Products18

2.7Product positions20

2.8Export21

2.9HRD & HRM22

2.10CSR25

Chapter 3Analysis28-39

3.1SWOT Analysis29

3.2Marketing strategies31

3.3Financial condition & statement33

3.4Contribution to economy36

3.5Industries and corporate office38

Chapter 4Termination40-43

4.1Acknowledgement41

4.2Accolades42

4.3Conclusion43

4.4References43

Chapter 1: Introduction

IntroductionPRAN started its operation in 1980 as processors of fruit and vegetable in Bangladesh and in 1981 when PRAN and RFL merge together it becomes one of the biggest business groups in Bangladesh. PRAN RFL is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 77 countries of the world where PRAN Products are regularly being exported.

PRAN RFLs comparative advantage as an economy lies in agriculture. They believe the way to economic prosperity is through agro-business. PRAN stands for Programme for Rural Advancement Nationally and RFL stands for Rangpur foundry limited.

PRAN RFL is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand PRAN RFL has established itself in every category of food and beverage and other industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices, cloths and to even dairy products.

Today consumers of PRAN RFL not only value PRAN RFL for its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture and intend to expand their presence to every corner of the world and strive to make PRAN RFL a truly international brand to be recognized globally.

EXECUTIVE SUMMERYPRAN-RFL Group is a leading food, beverage & plastic industrial conglomerate & market leader in Bangladesh. It is one of the most profitable companies of Bangladesh. Their mission and vision is to eliminate poverty and develop the agricultural sector of Bangladesh. Their motto is to generate employment and earn dignity and self respect for our competitors. Since 1981 they are trying to develop our countries agricultural and rural area. Besides this they are the largest agro-processing company in Bangladesh.

In this Term paper, we worked on the various factors on PRAN-RFL Group. At first we discussed about their organizational overview, history, aim, mission, vision industries, corporate office, and methodology .We took information from both primary and secondary sources like, total concern, employee, product, export list and other topics. We analyze SWOT, marketing strategy, financial condition, HRD & HRM on PRAN-RFL. We also discussed in this paper about the contribution to economy of this company in our country. Finally we summed up the whole topic and specified them to different chapter and part.

Origin of the topicAs a student of BBA 1st semester of BRAC University, we have to take a fundamental course on business named BUS 101 and as requirement of this course we need to do a final assessment on any Bangladeshi market giants.

Our faculty Miss Kohnur Akter(Senior Lecture) of BBS wanted us to do a project on PRAN-RFL Group. So, we are researching and making our final term paper on PRAN-RFL Group. Objectives of the Assessment

To study the ideas and methods used in PRAN Group. To evaluate the competing process and other programs of PRAN Group. To know the marketing strategies of PRAN Group.

To know the position of PRAN Group nationally and internationally.

To understand the contribution of PRAN in the economy of Bangladesh.

To learn how PRAN Group makes the best use of domestic resources.

To observe how to be the market leader by making the best uses of opportunities.

To observe the CSR of PRAN Group.

To realize the secret behind the PRAN Products.

To analysis the HRD & HRM of PRAN Group.

MethodologyIn order to know the secret ingredients of PRAN group,which makes them one of the most successful company of Bangladesh,we follow few methods and through which we come to know them more deeply and elaborately.

Methods we follow to collect information about PRAN group-

FGD (Focus Group Discussion)

In this process we asked a number of experts about there opinions, beliefs and attitudes towards the products of PRAN group. We also asked them about the quality, standard and health value of the PRAN products. We also questioned them about service, concept, advertisement, ideas and concerns of PRAN.

KII (Key Informant Interface)In the method of key information interface we talked with people of many sectors related to PRAN RFL Group directly and indirectly. We talked with-

1. Dealers of PRAN RFL Group

2. Customers of PRAN RFL products

3. Retailer

4. Whole seller

5. Shop keeper.

INTERNET

To know more elaborately about PRAN RFL Group we also take the help of internet.

OTHERSWe also take informations from news paper, articles and papers on PRAN RFL to make our assessment more informative and rich.

Limitations of the study Time is a major factor in this kind of work. But; we dont get enough time to do our

term paper work as it should be. Due to secrecy of business strategy, the authority of PRAN Group didnt disclose much in-depth information regarding organization. Corporate executives usually remain very busy. It is difficult to get adequate time from them.

Information about our term paper topic PRAN Group is not available in the internet that

much.

Chapter 2: Description

ORGANIZATIONAL OVERVIEW OF PRAN-RFL GROUP

PRAN-RFL is a conglomerate company. It is the largest agro food processor and food exporter of Bangladesh. Our economy is based on agriculture and PRANs target is to develop our agriculture sector. They are trying to create more demand for agro product, produced by our farmers. Proper training & financial support for our poor farmers could produce more agro products. They are trying to enlarge contact farming. In the other side employment is created by food processing plant of PRAN. Their view is to create more employment to eliminate poverty. Their target is to make their product available to every corner of our country so, every customer get the right to consume. They export their products more than 77 countries in the world and earning a lot of foreign currencies to our country. PRAN is trying to accelerate their global market position rapidly.

PRAN- PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN's biggest asset is their competent team of hands-on managers and dedicated employees.PRAN is Bangladesh's largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables, which are processed in their modern and hygienic factories to highest quality & international standards.

RFL - RFL started its journey with Cast Iron (CI) products in 1980. The initial main objective was to ensure pure drinking water and affordable irrigation instruments for improved rural life. Today the company has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc and has achieved the prestige as the largest cast iron foundry and light engineering workshop in Bangladesh. With a vision to serve the common people of Bangladesh with quality necessity products, RFL diversified its

operation into PVC category in 1996 & in Plastic Sector in 2003. At present it is market leader in all these three sectors-Cast Iron, PVC & Plastic in the country. Sizeable amount is also exported to different countries. PRAN-RFL GROUP was born in 1980. Keeping in view the corporate mission of the group we have over the years diversified our activities. Today we are the largest processors of fruits & vegetables in Bangladesh. We encourage contract farmers and help them grow quality crops with increased yields and to obtain fair prices. The Group comprises of 10 companies. The head offices are located at Dhaka with production facilities around the country. Our management is modern adapted to our environment & culture. Our largest asset is our competent team of hands-on-mangers & dedicated employees.HISTORY- Actually PRAN was formed in 1980 by present CEO mej. G. (rtd.) Amjad Khan Chowdhury & RFL was founded in 1980. In 1981 they were merged and started their group named PRAN-RFL Group. Now they are one of the largest groups in Bangladesh.

MEANING of PRAN-RFL PRAN means Program for Rural Advancement Nationally. RFL stands for Rangpur Foundry Limited.

PRANs VIEW- Development of rural & agricultural sector of Bangladesh.

PRANs MISSION -Poverty and hunger are curses

PRANS AIM -To generate employment and earn dignity and self respect for our competitors

PRANS VISION Improving livelihood.TYPE OF COMPANY conglomerate Company. Manufacturing and food processing.

EMPLOYEE - 40,000.

INDUSTRES - 6INDUSTRIES & CORPORATE OFFICES OF PRAN-RFL

GROUPPRAN Company is careful and very much sincere about their products. They maintain high quality and international standard in manufacturing their products. To satisfy their customers and to deliver them what they want. PRAN-RFL drives through a process which is modern, scientific and healthy at the same time. They collect the best row materials and in their industries through the combining effort of man and machine PRAN-RFL produce their supreme products.

In 1981 when PRAN & RFL merged together, there was a brand new start of their journey. Now PRAN-RFL is one of the largest company in Bangladesh and they have six industries across the country.LIST OE INDUSTRIES:

1. Ekdala, Natore.

2. Ghorashal, Narshingdi, Polash.

3. Kaligong, Gazipur.

4. Adamjee EPZ.

5. Rupgonj, Narayangonj.

6. kellabond , Rongpur

PRAN-RFL also has 5 rented industries in different location in Bangladesh, where they also run some of their production functions temporarily.

CORPORATE OFFICE:PRAN-RFL has corporate office which is in middle Badda, controlling all the functions of the company. There are a huge number of sells offices and center all over Bangladesh.

Address of corporate office:

PRAN-RFL CENTER,

105, MIDDLE BADDA,

DHAKA 1212,

BANGLADESH, GPO BOX -83

TEL: +880-2-8819209 EXT. -271,

MOBILE: 01912-257289,

FAX- 880-2-8837464,

E-mail- hrm19@prangroup.com,

Web: www.pranrflgroup.comORGANOGRAM OF PRAN-RFL GROUP

OTHER INFORMATIONS:

The CEO of PRAN-RFL group is Mej. G. (rtd.) Amzad Khan Chowdhury.

The DMD of PRAN-RFL group is Ahsan Khan Chowdhury.

There are 5 directors, 2 ED and 20 coo

TOTAL CONCERNS OF PRAN-RFL GROUP

PRAN is one of the rising market giant of Bangladesh. After founding in 1981, PRAN-RFL Group is increasing their business rapidly. Now they are one of the largest conglomerate merger companies. PRAN-RFL Group has a total number of 37 concerns.

List of concerns:Concerns of PRAN:

1. AMCL

2. Pack Mate

3. PAL

4. BBL

5. BAPL

6. PFL

7. PABL

8. PCL

9. DAIRY

Concerns of RFL:

1. PBCL

2. Plastics

3. METAL-1

4. METAL-2

5. Hanger

6. Re-Cycle

7. RCL

8. TANK

9. Bag

Other concerns of PRAN-RFL Group:

1. PDL

2. Charka

3. Property Lifts

And 16 more

TOTAL EMPLOYEE OF

PRAN-RFL GROUPPRAN-RFL Group puts a lot of importance on their employees. They always try to recruit efficient, dedicated, creative and hardworking employees for their organization. Equal opportunity is given in both male and female workers. Their recruitment structure is very developed and fair, so that they could build a strong team of employees. After the recruitment PRAN-RFL provides them proper training to develop working skills, good salary, commission on the profit, reward among the best employees and many more. They consider the employees as asset. From one example about their responsibility is; they always try to give salary before 29th day of the month, so that the employees dont have to suffer from any kind of financial problem. There are a huge amount of employees in PRAN-RFL group. The number of employee details is given below:

1. General workers 28,000

2. Overall workers 40,000

3. Current workers 28,000

4. Factory workers 20,000

5. Sales workers 8,000

6. corporate employees 2000

In the other side in management pyramid:

1. Top level management 2,000 employees including the CEO Major General (rtd.) Amjad Khan Chowdhury.

2. Middle level management 8,000 employees

3. Supervisory and worker level 30,000 workers.

Products of PRAN-RFL GroupPRAN takes a comprehensive approach to all kinds of agro processed food products, considering all of the ways to make their products hygienic and qualitable.

With HACCP compliance to ensure best quality products reach to the consumers, PRAN places great importance on hygienic manufacturing processes. This encompasses everything from choosing quality materials to the use of storage facilities and careful monitoring of products using electronic sorting. Skilled and experienced personnel select finished products which are then examined in a laboratory to verify their quality and to check for residual substances both before and after the production process.Furthermore, companys computer systems offer continuous monitoring of all manufacturing process to ensure the highest levels of quality.PRAN food and beverage industry produces over 422 products and with their margering partner

RFL they produce 0ver 2000 kinds of products.

List of PRAN products-

1.Juices

-Juice in glass bottle

- Juice in Aseptic Pack

- Juice in hot filled PET bottle

- Juice in tin can

1. Drinks

-In HDPE Shape Pak

-In HDPE Bottle

-In PET bottle

-Instant Powder drink

2. Mineral water3. Bakery

-Custard cake

-Pie cake

-Layer cake

-Bread

1. Carbonated soft drink

-PET bottle

-Energy drinks

6. Snacks

-Fried snacks

-Pallet Snacks

-Other Ethnics

-Chuteny

7. Culinary

Spice

Mix Spice

Pickle

Sauce, Ketchap & Paste

Jam & Jelly

Mustard Oil

Rice & Allied Products

Mushur Dal

Papar

Honey

Noodles &

Others.

8. Confectionary

Candy

Deposited Candy

Hard-Boiled Candy

Soft-Chew Candy

Chocolate & Toffee

Chewing gum

Loli Pop

Edible Jell

Fruit Bar

9. Biscuit

Biscuits

Water

Toast

10. Dairy

Liquid Milk

Milk Powder

Milk Drinks

Milk Allied Products

Product positions

In this journey of 32 years PRAN has come up with some really good products which are high in quality and supreme in standard. Now PRAN has almost 422 products available in marketplace. All the goods of PRAN are Halal.Products of PRAN are authorized by ISO: 9001:2012, Haccap (Hazard analysis critical control point) and Halal.

PRAN places great importance on hygienic manufacturing processes. This encompasses everything from choosing quality materials to the use of storage facilities and careful monitoring of products using electronic sorting. Skilled and experienced personnel select finished products which are then examined in a laboratory to verify their quality and to check for residual substances both before and after the production process.

As PRAN gives highest priority in maintaining international standard and quality in there products, thats why they are conquering the best position in Bangladesh and also into international market in some cases.

Product position of PRAN in Bangladesh and in international market-

Products Position in Bangladesh Position : internationally

Juice 1 28

Beverage 1 N/A

Culinary 2 15

Dairy 2 18

Plastic products 1 N/A

Metal tools 2 N/A

Metal pipes 1 N/A

Snacks 1 22

Lift & Escalator 1 N/A

Generator 1 N/A

Export

PRAN, the largest exporter of processed food from Bangladesh, had a vision of creating a huge demand globally of those agro based products produced by native farmers of Bangladesh. Starting successful journey to export market in 1996.

Export Inception of PRAN started in 1991 and the first export country is France. PRAN currently exports there products to 300 million people (approximately) of more than 77 countries.Some export countries of PRAN products are -

Asia

1. Pakistan2. India 3. Nepal4. Bhutan5. Afghanistan

6. Myanmar

Europe1. France

2. Spain

3. Germany

4. England

5. Scotland

6. Ireland

Africa1. Egypt

2. Senegal

3. Also in many countries of east and west Africa. PRAN Also export there products in USA and many other countries of the globe.HRM & HRD OF PRAN-RFL GROUPHRD & HRM sector is a essential part of company. In Bangladesh PRAN-RFL Group is in a leading position in food and beverage sector. The reason behind this success is their HRD & HRM sector. In PRAN-RFL group selection, recruitment and personal is in HRM sector .Training is in HRD sector. The details are discussed below:

HRM:

- SELECTION & RECRUITMENT: PRAN-RFL follows this structure for their employee and worker selection:

1. Getting requisition of the vacant post.

2. Raising advertisement.

3. Receiving the application form.

4. Short listing candidates.

5. Preparing and sending interview card.

6. Employment test.

7. Interview.

8. List of suitable candidates

9. Final employment decision.

10. Final employee selection.

11. Sending appointment letter.

12. Recruitment.

-PERSONAL:

1. Employee guidance

2. Counseling.

3. Skill development

4. Personal development.

5. Management power development.

HRD:1. On-the job training:

- Apprenticeship programs

- Job instruction training

- Preparing the trainees.

- Presenting the instruction

- Demonstrating trainees understanding.

- Placing the workers into job.

2. Off-the job training:

Classroom lecture.

Films

Demonstration

Case study

Training outside the company.

3. New employee training.

4. Mid management level training program

5. Sales training.

6. Factory training

7. Store management training

8. Office assistant training.

9. Distribution of sales management training

10. Material management training

11. Supervisors training.

12. Basic English course.

Corporate Social Responsibility

PRAN-RFL is a concept away to fight poverty & hunger in Bangladesh in the shortest possible time through employment generation. PRAN-RFL is a corporation whose corporate mission embodies in itself, corporate social responsibilities with the additional compulsion to make profits in order to thrive and grow which it must to fulfill its corporate social responsibilities in greater measure as time passes.

PRAN Signifies investment in agro processing: creating demands for farm produce which create jobs in rural areas also preventing urban migration. PRANs aim to add value to agricultural harvest.

Bangladeshs comparative advantage lies in creating a competitive edge in value added agricultural products. This is what PRAN Stands for.

The Groups major achievement has been to try to consolidate fragmented land holdings and to organize farmers into contract growers of specific crops for consumption in PRANs major processed products. With the elimination of the middlemen, farmers receive fair prices for their produce & due to technical assistance from the agro-processing industry; yields, quality and income have risen considerably. Poverty alleviation through profitable enterprises is now a reachable goal for many farmers. This resolution is perhaps PRANs greatest achievement.

We know that the success of our business relies on a healthy environment. Were doing all we can to be good a steward of our planets resources.

Our CSR effort revolves around the four premises i.e. Environment, Energy Preservation, and Community & People to improve the quality of livelihood.

Promises To The Community

Dairy Development:To develop the dairy industry in Bangladesh, PRAN has started Dairy Hub operations in Bangladesh at its own cost were we are organizing farmers, counseling for raring of dairy & providing cattle feed, Artificial Insemination and other veterinary support to the farmers to increase the dairy yields.

Education Development:PRAN is promoting education and supporting several schools in their operations proving the salary of the teachers and staffs, providing books, arranging special coaching for the students.

Other Social Support: Helping Mosque, Temple & Churches.

Working together with Red Crescent.

Collecting and donating blood.

Working for the disabled.

Working with SAVE THE CHILDREN.

Helping the community in natural calamities.

We provide Airport Support for the Hajj Pilgrims every year from Bangladesh to KSA.

To Consumer:We care for our consumers need and satisfaction. Through our communication activities, we let our consumer know about the benefits of our products and innovations. Our approach is to do responsible marketing and have four clearly defined principles that guide our communications:

1. We aim at building trust through clear communication.

2. We fully support consumers right to know what is in our products and we are transparent in terms of ingredients. We provide clear communication about our product ingredients, date of expire, nutrition values, etc.

3. We support our consumers by listening their suggestion, claims or feedback through use of a combination of channels which include websites and Care line phone numbers, etc to reduce any kind of misconception.

4. We provide clear price communication.

To Employee:Equal opportunity are given to both male, female candidates irrespective of race, religions, culture etc.

Selection is done based on merits and qualifications. Everyone has got clear-cut job descriptions and got equal opportunity to contribute and share their ideas and thoughts to grow in the company.

Employees are rewarded with salary, commission and incentives as per standards. Workers and staffs are provided with free & subsidized food from the factory and office cafeterias.

Employees health and hygiene are taken out most care with full time adequate numbers of Doctors, nurses and other medical supports.

To develop the human skills, both on the and off the jobs trainings are constantly being provided to all the workers and staffs.Promises To The Energy Preservation

SKY-Light Roof to utilize daylight during factory operationCFL Bulbs at our Factories and offices to reduce Power ConsumptionPowered Trucks to reduce Air Pollution and usage fossil fuel for all vehiclesPromises to the Environment

Community forestation: In different locations around Bangladesh, we are planting trees to save our GREEN PLANET.

Effluent Treatment Plant (ETP): To ensure safe disposal of factory wastage we are got ETPs in all the establishments of our Group.

Heat Recovery Boiler: We recover the heat to save energy that we produce and utilize in our production facilities in all location

Chapter 3: Analysis

SWOT ANALYSIS ON PRAN-RFL GROUPIn Bangladesh PRAN-RFL is one of the most successful company as well as organization. This group is trying to achieve a good position in local and global market. So, they have to analyze the SWOT matrix. SWOT analysis is a planning tool used to analyze an organizations STRENGTH, WEAKNESS, OPPORTUNITIES & THREATS. Strength and weakness are organizations internal factor. Opportunities and threats are organizations external factor. Now the SWOT analysis of PRAN-RFL is given below:

1. INTERNAL STRENGTH:

- Risk pooling factor.

- Large company and organization.

- Experiences.

- Superior source of finance.

- Better control over sources and raw material.

- Financial support

- Vast distribution network.

- Good reputation.

2. INTERNAL WEAKNESS:

- Unequal promotions strategy.

- Lack of first movers advantages.- Lack of good control

- A lot of distance and a huge amount of transport cost.

- Internal promotion.

- Internal media planning.

- Unpreserved item

- Limited product range.

3. EXTERNAL OPPORTUNITIES;

- Demand in global market.

- Large demand in local market.

- Domestic natural resources.

- Cheap labor.

- Ethnocentrism- Government incentives.

- Cash incentives.

- Vat.

4. EXTERNAL THREATS;

- Huge competition.

- Competition in market price.

- Lack of benefits.

- Strict health and technical standard.

- Changing choice of customers.

- Foreign competitor.

- Weak distribution.

- changing market.

MARKETING STRATEGY OF PRAN-RFL GROUP

PRAN-RFL is currently most well known food and Beverage Company in Bangladesh. They are now the market leader of food & beverage sector in the market position of Bangladesh .They always try to maintain some product standard like HACCP, HALAL and ISO. Except that they are very conscious about their consumers, investors, customers and all about stakeholders. As a market leader they have some market strategy. PRAN-RFLs strategies are divided into 4 parts-

1. STRETEGIES FOR PRODUCT:

High export quality products.

Maintaining the international standard in food, beverage and plastic products.

Maintaining HALAL & HACCP (USA) standard.

Quality Management standard of ISO (9001).

Attractive & colorful package like, bottle, packet etc.

Low rate of chemical and food color.

Different flavors for different customer choice.

Different foods and beverages for different age of customers.

Carbonated beverages, snacks are especially for young generation.

Juice, snacks are for all customers.

Long-lasting plastic products.

Export quality products which attract both local & foreign customers.

Changing products with the changing needs.

2. STRATEGIES FOR PRICE:

Reasonable price of product for all kinds of customer. Cheaper product price than any other international companies of product. Maintaining high quality products with comparatively low price. Fix their product price cheaper than other local competitors. Discount & offers on their products in various occasion like EID, New Year, etc.3. STRATEGIES FOR PLACE:

Different category of foods & snacks in urban & rural area. Specifying market places according to the choice & needs of customers. To be the market leader of local market. To achieve a good position in international market. Increasing local & international dealer in different locations. Activate market with their products.4. STRATEGIES FOR PROMOTION: Lots of attractive TV. Advertisement.

Billboards.

Newspaper, magazine advertisement.

Radio advertisement.

Internet advertisement.

By sponsoring social & national events.

Providing discounts among dealers & customers.

Attracting young generation.FINANCIAL CONDITION OF

PRAN-RFL GROUP

PRAN-RFL group is the largest agro-processing company in Bangladesh. The export condition of PRAN-RFL is very good position in the world market among all companies of Bangladesh. There is a lot of demand of PRAN-RFL products over 77 countries in the world .PRAN-RFL expect their export will grow and thus help diversity the countries export item. This company has a target to export products worth TK. 4.0 million in the current fiscal year.

Currently PRAN-RFL is exporting products to more than 70 countries including neighboring India and Nepal. The demand for PRAN-RFL products in India was rising fast. Their export to India would be at least 10 times the current figure, if the non-tariff barriers facing the company are removed. The company has taken a move to construct an agro-processing plant at Tripura in India to supply the products there at competitive prices. They invest US$ 20 million there; it would help boost the exports to their country.

The PRAN-RFL group had launched their operation as an agricultural equipment manufacturer back in 1980.It started producing agro-processing products in early 1990s and now it produces more than 500 farm products apart from plastic goods. The group also wants to boost export of its plastic products to Japan, USA and Canada. Bangladesh has a great potential to tap the export market of petroleum by product. The developed nations are importing the products from China and Vietnam. They are now searching for new sources of the products at competitive prices. They are more advantageous position than China and Vietnam. Buyers from the developed world are now rushing to PRAN-RFL group.

The group has 2 plastic goods producing plants; one is Adamjee EPZ and other at Polash, Narshingdi. PRAN-RFL is now exporting plastic shopping bags to Japan and Canada. They are also exporting plastic products to India, Middle East and Europe.

During mid 1980s, after launching its agro-processing products in the domestic market, it was involved in farming. It started to grow pineapple, banana and papaya. They used to supply their farm products to the cities Kawran Bazaar, but the value addition was very low. At last they hired experts from abroad to help preservation procedures. A bright prospect for the agro-processing products to meet the countries demand and the scope to earn huge foreign exchange by exporting non-traditional goods . The bottled juice of mangoes was the most successful innovation of PRAN-RFL Company by making it a popular name in domestic market. After the success of its mango juice products, the company set up a pulp processing plant at Natore. The plant has a processing capacity of 800 tons per day. This pulp processing plant involve into mango farming in Natore and other surrounding districts .they assured the farmers to buy their products with a attractive price. PRAN-RFL planned to buy 40,000 tons of mangoes worth TK. 750 million this year.

It is now facing on dairy products. They are now working on producing dairy products and extending support to dairy farmers under its new dairy project. They are the only company of HUB concept for dairy. They build dairy HUBs at different locations of the country and it will help attain higher return from milk. The quantity of milk obtained in traditional cattle rearing is very low and providing farmers with better training and high-bread cattle would produce just for better results.

The PRAN-RFL group has a large number of company and concern. There are more than 30,000 employees in the company and mostly women.

The financial condition of PRAN-RFL group is very much developed and growing up situation, which is only possible for their attempt to do something new and innovative. It is very helpful to develop our countries dairy and agriculture sector.CONTRIBUTION TO ECONOMY OF PRAN-RFLPRAN-RFL is one of the leading companies in Bangladesh. PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand PRAN has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. They put lots of contribution to our countries economy. The development to economy sectors are-

Export They export their products over 77 countries worldwide.

They export products in Asia, USA, UK Canada and other countries.

Employment They recruit a lot of top, middle and supervisory workers & employees over year.

They have 40,000 workers overall.

Proper use of domestic resources They use our domestic raw materials for their products.

They have their dairy HUB.

Industries They have 6 industries over Bangladesh.

The industries are helping to develop our economical condition.

Foreign currency From export PRAN-RFL earns a huge amount of foreign currency.

Contributing to our revenue.

Developing local market Activating local market with their products.

Product distribution all over the country.

Dairy sector development Dairy hub concept.

Contact farming.

Agriculture sector development.

Collecting raw materials directly from farmers

Collecting raw material from rural harvest land. Development the lifestyle of customer

Product variation

Affordable product price.

Rural Development Rural women got seasonal job.

Rural employment.

INDUSTRIES & CORPORATE OFFICES OF PRAN-RFL

GROUPPRAN Company is careful and very much sincere about their products. They maintain high quality and international standard in manufacturing their products. To satisfy their customers and to deliver them what they want. PRAN-RFL drives through a process which is modern, scientific and healthy at the same time. They collect the best row materials and in their industries through the combining effort of man and machine PRAN-RFL produce their supreme products.

In 1981 when PRAN & RFL merged together, there was a brand new start of their journey. Now PRAN-RFL is one of the largest company in Bangladesh and they have six industries across the country.LIST OE INDUSTRIES:

7. Ekdala, Natore.

8. Ghorashal, Narshingdi, Polash.

9. Kaligong, Gazipur.

10. Adamjee EPZ.

11. Rupgonj, Narayangonj.

12. kellabond , RongpurPRAN-RFL also has 5 rented industries in different location in Bangladesh, where they also run some of their production functions temporarily.

CORPORATE OFFICE:PRAN-RFL has corporate office which is in middle Badda, controlling all the functions of the company. There are a huge number of sells offices and center all over Bangladesh.

Address of corporate office:

PRAN-RFL CENTER,

105, MIDDLE BADDA,

DHAKA 1212,

BANGLADESH, GPO BOX -83

TEL: +880-2-8819209 EXT. -271,

MOBILE: 01912-257289,

FAX- 880-2-8837464,

E-mail- hrm19@prangroup.com,

Web: www.pranrflgroup.comChapter 4: Termination

ACKNOWLEDGEMENTIt is our pleasure to acknowledge that, the assessment on PRAN Group was really a nice learning curve for all of us. From which we have earned a wonderful experience and have learned many things. We would like to thank our honorable course coordinator Miss. Kohinur Akter,Senior Lecturer of BRAC University of Bangladesh , for providing proper guidance and help to complete the researchproject properly. We also like to thank those, who helped us by giving there valuable time, direction and information to make the report in a appropriate way.AccoladesAs recognition of there work and success PRAN group achieved number of awards nationally and internationally.

PRAN wins Asia Best Food & Beverage Products Award

PRAN one of the countrys largest food processing company has received the UDC Asia Best Food & Beverage Products 2011 in recognition of its outstanding achievement in business.Universo DeComercio (UDC) UK in collaboration with UDC Malaysia awarded PRAN under the category Global Business Award (Food & Beverage Sector).Director of PRAN-RFL Group along with Country Manager of PRAN in Malaysia Asif Saygal received the award from Colin Bond, Chairman and Dr Erliana Nor, the chief executive officer of UDC.The award-giving ceremony was arranged at Putra World Trade Center at Kuala Lumpur.

For enormous success in export, PRAN won the National Export Trophy for last eight consecutive years in the agro-processed food category.

PRAN is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 77 countries of the world where PRAN Products are regularly being exported and for this PRAN won the best brand award in 2008 and 2009 consecutively.

PRAN also nominated for The Halal Journal Awards in the Best Halal Products category.

Also for excellence in product development, market development etc; PRAN has been awarded numerous trophies in home and abroad.Conclusion:

In Bangladesh we are blessed with so many natural resources. We are actually agriculture based country. Most of our foods are produced by our rural farmers. PRAN-RFL at first took steps to develop our rural and agricultural sector with new ideas of DAIRY-HUB, Contact-Farming & Agro Food Processing concept. Now they are the largest agro-food processor company in Bangladesh. They export a lot of products in various countries including Europe, USA, Canada & Indian Subcontinent. So finally we can say that they contributes a lot to our economy & recognize our rich source of farm to the world.References:

William J. Nickels/Understanding Business (9th edition)

INTERNET

1. www.pranfoods.com2. www.pranrflbd.com3. www.wikipedia.com4. www.google.com Newspapers

Magazines & Articles

Mir Shamsul Alam (Chief Recruitment, HRM-Recruitment Section,PRAN-RFL Group)

C.E.O. (CHIEF EXECUTIVE OFFICER)

G.M. (GENERAL MANAGER)

M.D. (MANAGING DIRECTOR)

D.M.D. (DEPUTY MANAGING DIRECTOR)

DIRECTORS

E.D. (EXECUTIVE DIRECTOR)

C.O.O. (CHIEF OPERATING OFFICER)

A.G.M. (ASSISTANT GENERAL MANAGER)

S.M (SENIOR MANAGER)

MANAGER

D.M. (DEPUTY MANAGER)

A.M. (ASSISTANT MANAGER)

S.A.M. (SUB ASSISTANT MANAGER)

PERSONAL

PRAN-RFL GROUP

HRM

HRD

SELECTION &

RECRUITMENT

TRAINING