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2. 2. Mornitoring 10thUX/UI Part Tving Generation 3nd / Mornitoring 10th UX/UI Part2
3. 3. Contents0 1 Research & Overview0 2 Insights 20 Needs 0 3 Persona20 persona 0 4 Scenario 20 ( )Tving Generation 3nd / Mornitoring 10th UX/UI Part 3
4. 4. < 1, 2 >[Attachments]* [1 ] : 20 & 1. [1] : 24 , 2. [1] : (1) (2) (3) 3. , contents/etc, * [2 ] : 20 , flow, Needs 1. [2] : 24 Goal, Attitudes, Activity Flow, Environment, Frustrations, Needs & 2. [2] : needs * [1,2 ] : 20 Needs prototype 20 tving [ppt]1. 10 = , , 30 .. ? Needs ... ... , 30 ? .2. [1] , contents/etc, 3. [1] 4. [2] , , , , , , needs 5. [2] , Key word, Needs 6. [3] 1,2 7. [3] Needs prototype 8. [4] 20 Tving 9. : tving . 20 UX Nscreen top . UX part tving . 4 .
5. 5. Mornitoring Team 10th- Plan : 20 Entertainment Media Media flow User Needs/ - Do : Media 24 , Timetable Goal, Attitudes, Activity Flow, Environment, Frustrations, Needs & Grouping , Activity Flow, Needs tving &- See : 20 Needs 20 tving prototype 5
6. 6. 0 1. Research Overview< 1st Mission Overview > - Plan : 20 Life Style & - Do : 24 , Timetable Grouping (/) Grouping Detailed Insight - See : .( ) . tving Smart Phone 6
7. 7. 2nd MissionOverview- Plan : 20 Entertainment Media Media flow User Needs/ - Do : Media 24 , Timetable Goal, Attitudes, Activity Flow, Environment, Frustrations, Needs & Grouping , Activity Flow, Needs tving &- See : 20 Needs 20 tving prototype 7
8. 8. 2nd MissionOverview Goal, Attitudes, Activity Flow, Environment, Frustrations, Needs & 8
9. 9. 2nd MissionOverview Grouping- Users behavoir Grouping- Group Keyword Group Goal, Activity Flow,Frastrations, Needs - - Persona.9
10. 10. 2nd MissionOverviewRepresentive behavior & Users Needs of Each Group- 1) Users behavior : TV , , , 2) Needs : - 1) Users behavior : (, , ) 2) Needs: UI .- , 1) Users behavior : .2) Needs: - Play Control1) Users behavior : .2) Needs: - 1) Users behavior : , , , .2) Needs: , - 1) Users behavior : , .2) Needs: .- 10
11. 11. 2nd Mission Overview INTO_NOWfrom Yahoo TV ipad SNS // KAKAO TALK Play LG Smart TV remote Smart phone UI Play 11
12. 12. PersonaAge 23Height 163Weight 45Blood typeOPersonal infoSchool 3address , (- )GPA 3.52Boy friend25. Hobby , , Interests , (, )Belongings , smart phone, ipod, Personality & Life style ., / . , . , , , .12
13. 13. PersonaPersonal History ( ) PC OA, Photoshop , , 1415 17 1820 212223 / (MT, , ) TV, Experience Quantity of experienceTransportation ContentsDevice 13
14. 14. User Scenario_01 Mission 1 : 1) - 2) - 3) - (-& ) . . . ...* - 12- - - air tv - * - - - - vod - r.ch - &vod* - - "" - best* - * - 3 & - 4 - : ..-- .. - * - [TV/VOD] Scene : (): , : , () : or : , , (): : () 14
15. 15. User Scenario_backgroundair tv, ( - )_1& 12 (). 12 play-12 () ( )-12 play ()--air tv List . overview : 1,2 ( tv,) ... (tv ) 12 needs : airTV , . ...best, , ( - )_2 & ( ) -12 () ( )-12 play - best - & -best - -- 20 2- -- . 10 air tv- 30overview : 1 etc List-- .. tving best () . 12needs : 2 -> . air tv -> 15
16. 16. User Scenario_background , list ( )_3 & , , . -12 () -12 play . overview : tv, -air tv info - List - play - tv , air tv -- (, , SNS ) ... needs : , air TV . .. SNS ..._4 & ..ktx KTX / -12 () . -12 play overview : , - my ch--csi- . 3 - - play-4- -1 - .. needs : my.Ch CSI . 3 , / . 4 1 16 ...
17. 17. User Scenario_background , list ( )_5~6& KTX -12 () ... overview : tving -12 play list ---List-- . ! ... needs : , List,... , ()- ... ... ... Tving .... Tving...Mornitoring 10th - UX/UI part 17
18. 18. User Scenario_01 Mission 1 : 1) - 2) - 3) - (-& ) . . . ...* - 12- - - air tv - * - - - - vod - r.ch - &vod* - - "" - best* - * - 3 & - 4 - : ..-- .. - * - [TV/VOD] Scene : (): , : , () : or : , , (): : () 18
19. 19. User Scenario_backgroundair tv, ( - )_1& 12 (). 12 play-12 () ( )-12 play ()--air tv List . overview : 1,2 ( tv,) ... (tv ) 12 needs : airTV , . ...best, , ( - )_2 & ( ) -12 () ( )-12 play - best - & -best - -- 20 2- -- . 10 air tv- 30overview : 1 etc List-- .. tving best () . 12needs : 2 -> . air tv -> 19
20. 20. User Scenario_background , list ( )_3 & , , . -12 () -12 play . overview : tv, -air tv info - List - play - tv , air tv -- (, , SNS ) ... needs : , air TV . .. SNS ..._4 & ..ktx KTX / -12 () . -12 play overview : , - my ch--csi- . 3 - - play-4- -1 - .. needs : my.Ch CSI . 3 , / . 4 1 20 ...
21. 21. User Scenario_background , list ( )_5~6& KTX -12 () ... overview : tving -12 play list ---List-- . ! ... needs : , List,... , ()- ... ... ... Tving .... Tving...Mornitoring 10th - UX/UI part 21
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29. 29. User Scenario_01 20 Needs : - - - . . , KTX , . . 2 . ... Scenario_01 Needs Solution - - - 2 1 - 1 - () . - - () . - . ... 37
30. 30. Scenario_01Flow Chart & , , .[ ][ ][ ][ ], , , , . 1 . 1 . [ ] . .
31. 31. User Scenario_02 20 Needs : - - - . . , KTX , . . 2 . ... Scenario_02 NeedsSolution 12- - . . - shopping List - 12 . , , , - . , .. - - . .- / List - . . ... 39
32. 32. Scenario_02 Flow Chart Air TV - Shopping , , List , .[ ][ ] [ ] [Shopping List ] 265 , ,, , . . List [ ] page 40
33. 33. Scenario_01 Flow ChartAir TV - , .[ ][ List] [ ] air TV . . page airTV ..[ ] , , .[List ] . 41
34. 34. User Scenario_03 Tving 20 Needs : - , - Play Control- . . 30 . 10 40 ... Scenario_03 Needs Solution - - , . . . - - . - . - . .- - ... . ( )42
35. 35. Scenario_03 Flow Chart R.Ch & play , , R.ChPlay bar ( )[ / ][ ][Play bar ][Side pop up ] , Play bar . / . side pop up . ( ) . . .43
36. 36. Scenario_03Flow ChartBest () TV, VOD, , . .[Best ][Details][ ] , , , . TV, VOD, , . Free / Cash play bar ( TV) , TV, VOD, , .44
37. 37. User Scenario_04 20 Needs : - , , TV - Play Control- - .. . ? . . listening , ... Scenario_04NeedsSolution - - .- , . - List . - List - , . . .- ... - ! . ! . - - .... .- 45
38. 38. Scenario_04 Flow ChartDirect connect to Play view tving player & 3 tving : status / : 3 : (TV, VOD, ) : : / (TV, VOD, ,, / ) 46
39. 39. Scenario_04 Flow ChartSubtitles / .List , , .Catch me if you can [/ ] [ ] [ List ] [List ] List .List . .[ ] . [ ] .[ ]tving . 47
40. 40. Scenario_04 Flow Chart / .[ ] [ ] [ ]play bar play bar / . .48
41. 41. Scenario_04Flow Chart & play .[ ] [ ] [ ][ ] . play [ ] . 49
42. 42. Function Map 50
43. 43. Thank you for ListeningTving Generation 3nd / Mornitoring 10th UX/UI Part 51
44. 44. Q&ATving Generation 3nd / Mornitoring 10th UX/UI Part 52