130315 hubtech21 presentation
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HELPING FRENCH ENTREPRENEURS SUCCEED IN THE US
HUBTECH21 MODEL
One-stop shop
Long term partnership
Experience and quality
Boston and San Francisco
Backed by the Paris Region
A LONG TERM RELATIONSHIP
Coaching
Define the right
strategy
Marketing Support
Define and reach your
target
Market Assessment
Get real market
feedback
Business Development
Develop direct & indirect sales
Operations
Optimize productivity
& profit
DEFINE THE RIGHT STRATEGY WITH OUR MENTORS
Xavier WartelleSerial EntrepreneurNetCentrex, Brixlogic, Ipanto, Presto, Shogunmoto
Stephane AlisseBusiness Development Expert for foreign IT companies wishing to develop on the US market
Alan FaceyEVP Black Duck, Sales strategy, enterprise software
Cecile RealEntrepreneur, Medical Devices, Fundraising, international expansion
Sergi HerreroSocial Media Strategy, Digital Marketing,Mobile
• Customers and value proposition• Go-to-Market strategy • Business model• Management structure• Required investment
Objective: Reviewing your Strategy
• Face-to-face meetings or call with one of our mentor
• Feed-back on your strategy
Methodology
Bruno MartinaudMultientrepreneur, strategy, financing
REACH YOUR TARGET WITH OUR MARKETING EXPERTS
• Positioning• Messaging• Website• Marketing materials• Elevator pitch support
Objective: Reach your target
• Americanization of your marketing support (website revamping, presentation, outreach email)
• Elevator pitch support• Based on initial feedback from the
market, design of dedicated marketing materials
• Marketing plan to achieve your goals
Methodology: incremental marketing support
Alyssa DverHigh tech marketing strategy, marketing materials development and review
Valerie ZellerValue Proposition, positioning, messaging, elevator pitch
Chitra RakeshBrand Management, BtoC, BtoB
Roy TerryHi-Tech, elevator pitch support
Sarah WeldonHigh tech, bi-lingual content review
ASSESS YOUR MARKET WITH OUR RESEARCH EXPERTS
Julianne ZimmermanHigh tech – Clean Tech companiesStrategic marketing – Value proposition –Messaging
Laure BerlinerLife sciences, MedTech, BioITMarket Research professional
Partner
Agnes FaureContent monetization, media
Jean-Noel PoirierClean Technologies
Valerie ZellerIT: video games. mobile apps, APIs, tourism, value proposition, BtoB
• Understanding the market (landscape & size)• Discussing opportunities and challenges• Defining your positioning and drafting a market
plan
Objective: understanding and planning
• 1: Gathering data• 2: Defining value proposition, reviewing materials• 3: Securing interviews with potential customers or
partners• 4: Formulating a go-to-market strategy
Methodology
Julianne ZimmermanHigh tech companies, clean techstrategic marketing, value proposition, messaging, branding
Laure BerlinerLife Sciences, market research
Jean-Noel PoirierHigh Tech, clean tech market assessment
Agnes FaureDigital content, market assessment
INCREASE YOUR SALES WITH OUR BUSINESS DEVELOPERS
Jean-Baptiste TrahinLead generation
Patrick ConsortiHigh tech companies - international sales and partner management
Al KesselmanLead Generation
Elsa RiveLead generation, life science
• Initial clients• Partners• Distribution or resellers
Objective: Develop Sales
• Marketing review of your materials• Domiciliation• Lead generation• Meetings organizations• Local follow-ups
Methodology
Aymeric VignerasEntrepreneur, enterprise profit improvement and transformation, online industry, IT services company
Lionel PelamourguesTech expert, Telecom
OPTIMIZE YOUR OPERATIONAL PRODUCTIVITY & PROFIT
Joubin HatamzadehDirector of Operations, Boston
Christophe RatteProject Manager, Boston
Marie BahsaProject Manager, San Francisco
Paul LinaresTechnical Support
ServiceProviders
• Address• Marketing strategy• Legal entity• Accounting• Recruitment / Immigration• Technical Support
Objective: Localize
• Offices• H21 acts as your local COO• Introduction to trusted consultants
and service providers • Project management to streamline
the process
Methodology: shared resources
AT THE HEART OF THE TECH ECOSYSTEM IN BOSTON
AND IN OUR INCUBATOR IN SAN FRANCISCO
THEY RELY ON US…OUR CLIENTS
THEY RELY ON US…OUR PARTNERS IN FRANCE
THEY RELY ON US…OUR PARTNERS IN THE U.S.
H21 RESOURCES FOR FRENCH ENTREPRENEURS
- Website: www.hubtech21.com
- Blog : Thetechmap.org
- Twitter: @HubT21
Calendar: http://www.hubtech21.com/calendar/
Events in Paris / Boston / SF
Define the right strategy
Learn and adapt quickly to the US Market
Leverage our network
Save time: prequalified resources
Save money: shared resources
Focus on your core business
BENEFITS
BostonOne Broadway, 14th floorCambridge, MA, 02142
San Francisco2415 Third Street, suite 231San Francisco, CA 94107
Marie Buhot-LaunayDirector of Sales and Marketing