13 tips for publishing content

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13 Tips for Publishing Content

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Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure your content gets received by the people that matter? How can you make it travel further beyond your target audience? We've answered these questions in our presentation: '13 Top Tips for Publishing Content' For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/ Image credits can be found in the final slides, thank you to all who licensed their images for use.

TRANSCRIPT

Page 1: 13 Tips for Publishing Content

13 Tips for Publishing Content

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Presentation Notes
13 Tips for Publishing Content Image Credit: April Killingsworth via Flickr https://www.flickr.com/photos/aprillynn77/24111293/ (Attribution License)
Page 2: 13 Tips for Publishing Content

#1 Set a Minimum Target

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#1 Set a Minimum Target Image Credit: Nicolas Raymond via Flickr https://www.flickr.com/photos/80497449@N04/8690880347/ (Attribution License)
Page 3: 13 Tips for Publishing Content

Aim to publish at least one piece of content once a week.

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Aim to publish at least one piece of content once a week. Image Credit: Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License)
Page 4: 13 Tips for Publishing Content

This will encourage crawlers to revisit your site to see if you have any new content to be indexed.

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This will encourage crawlers to revisit your site to see if you have any new content to be indexed.  Image Credit: Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License)
Page 5: 13 Tips for Publishing Content

#2 Timing is everything

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#2 Timing is everything Image Credit: Cliff via https://www.flickr.com/photos/nostri-imago/4949752557/ (Attribution License)
Page 6: 13 Tips for Publishing Content

Look at your Google Analytics to determine which days receive the most unique visitors.

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Use Google Analytics to determine which days receive the most unique visitors Image Credit: Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License)
Page 7: 13 Tips for Publishing Content

Publish your content the day before that peak period to give your readers the latest news.

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Publish your content the day before that peak period to give your readers the latest news. Image Credit: Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License)
Page 8: 13 Tips for Publishing Content

Or try SocialBro to see when your Twitter followers are active by the HOUR!

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Or try SocialBro to see when your Twitter followers are active by the HOUR! Image Credit: Bert Kauffman via https://www.flickr.com/photos/22746515@N02/8150429013/ (Share-Alike License)
Page 9: 13 Tips for Publishing Content

#3 Use medium sharing sites

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#3 Use medium sharing sites Image Credit: Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License)
Page 10: 13 Tips for Publishing Content

Using your own images or an infographic?

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Using your own images or an infographic Image Credit: Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License)
Page 11: 13 Tips for Publishing Content

Repurpose your images on third party sites with links back to your content. Try: Slideshare, Pinterest, and Visual.ly!

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Repurpose your images on third party sites with links back to your content. Try: Slideshare, Pinterest, and Visual.ly! Image Credit: Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License)
Page 12: 13 Tips for Publishing Content

#4 Share your posts

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#4 Share your posts Image Credit: Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
Page 13: 13 Tips for Publishing Content

Share your post on your social media channels…

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Share your post on your social media channels… Image Credit: Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
Page 14: 13 Tips for Publishing Content

creating a custom message to fit the tone of each channel.

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creating a custom message to fit the tone of each channel. Image Credit: Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
Page 15: 13 Tips for Publishing Content

#5 Share via RSS

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#5 Share via RSS Image Credit: Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License)
Page 16: 13 Tips for Publishing Content

Submit your RSS feed to content sourcing sites for extra exposure. For example: Alltop.com

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Submit your RSS feed to content sourcing sites for extra exposure. For example: Alltop.com  Image Credit: Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License)
Page 17: 13 Tips for Publishing Content

#6 Utilise blog tools

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#6 Utilise blog tools Image Credit: Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License)
Page 18: 13 Tips for Publishing Content

There are many plugins and widgets that can be used on blogging …

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There are many plugins and widgets that can be used on blogging … Image Credit: Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License)
Page 19: 13 Tips for Publishing Content

E.g.: Related Posts

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E.g.: Related Posts
Page 20: 13 Tips for Publishing Content

E.g.: Related Products

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E.g.: Related Products
Page 21: 13 Tips for Publishing Content

#7 Do update your posts

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#7 Do update your posts Image Credit: Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License)
Page 22: 13 Tips for Publishing Content

Maintain your older posts to include a link to any updates that post may have.

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Maintain your older posts to include a link to any updates that post may have. Image Credit: Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License)
Page 23: 13 Tips for Publishing Content

#8 - Digg, Reddit and StumbleUpon Your Content

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#8 - Digg, Reddit and StumbleUpon Your Content Image Credit: Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License)
Page 24: 13 Tips for Publishing Content

Have a great post that you think is worthy of being shared?

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Have a great post that you think is worthy of being shared? Image Credit: Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License)
Page 25: 13 Tips for Publishing Content

Share it with the online community and let them decide

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Share it with the online community and let them decide
Page 26: 13 Tips for Publishing Content

#9 Ask others to share it

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Presentation Notes
#9 Ask others to share it Image Credit: JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License)
Page 27: 13 Tips for Publishing Content

Reach out to your connections and get them to review your content. This works well with E-Book, Infographics and other heavy pieces of content.

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Presentation Notes
Reach out to your connections and get them to review your content. This works well with E-Book, Infographics and other heavy pieces of content. Image Credit: JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License)
Page 28: 13 Tips for Publishing Content

#10 Proofread Again!

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#10 Proofread Again! Image Credit: With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)
Page 29: 13 Tips for Publishing Content

#10 Proofread Again!

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Double, triple, and quadruple proofread your work! No explanation necessary. Image Credit: With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)
Page 30: 13 Tips for Publishing Content

#11 Keep it short

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#11 Keep it short Image Credit: JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License)
Page 31: 13 Tips for Publishing Content

According to Facebook, posts shorter than 250 characters receive 60% more engagement than longer posts.

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According to Facebook, posts shorter than 250 characters receive 60% more engagement than longer posts. Image Credit: JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License)
Page 32: 13 Tips for Publishing Content

#12 Generate leads

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#12 Generate leads Image Credit: epSos .de via https://www.flickr.com/photos/epsos/8122951216 (Attribution License)
Page 33: 13 Tips for Publishing Content

Readers won’t part with their emails so easily.

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Readers won’t part with their emails so easily. Image Credit: Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License)
Page 34: 13 Tips for Publishing Content

Provide content of equal value via a dedicated download form.

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Provide content of equal value via a dedicated download form. Image Credit: Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License)
Page 35: 13 Tips for Publishing Content

#13 Slow and steady wins the race

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#13 Slow and steady wins the race Image Credit: Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License)
Page 36: 13 Tips for Publishing Content

Content is versatile enough to give you big wins in a short amount of time…

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Content is versatile enough to give you big wins in a short amount of time… Image Credit: Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License)
Page 37: 13 Tips for Publishing Content

…but it also has the ability to stand the test of time as a helpful resource.

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…but it also has the ability to stand the test of time as a helpful resource. Image Credit: Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License)
Page 38: 13 Tips for Publishing Content

Thank you… now hit publish!

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Thank you… now hit publish! Image Credit: Don McCullough via https://www.flickr.com/photos/69214385@N04/9535062704 (Attribution License)
Page 39: 13 Tips for Publishing Content

FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING

Presenter
Presentation Notes
FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
Page 40: 13 Tips for Publishing Content

Image Credits April Killingsworth via Flickr https://www.flickr.com/photos/aprillynn77/24111293/ (Attribution License) Nicolas Raymond via Flickr https://www.flickr.com/photos/80497449@N04/8690880347/ (Attribution License) Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License) Cliff via https://www.flickr.com/photos/nostri-imago/4949752557/ (Attribution License) Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License) Bert Kauffman via https://www.flickr.com/photos/22746515@N02/8150429013/ (Share-Alike License) Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License) Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License) Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License) Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License) Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License) Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License) JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License) With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)

Presenter
Presentation Notes
Image Credits April Killingsworth via Flickr https://www.flickr.com/photos/aprillynn77/24111293/ (Attribution License) Nicolas Raymond via Flickr https://www.flickr.com/photos/80497449@N04/8690880347/ (Attribution License) Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License) Cliff via https://www.flickr.com/photos/nostri-imago/4949752557/ (Attribution License) Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License) Bert Kauffman via https://www.flickr.com/photos/22746515@N02/8150429013/ (Share-Alike License) Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License) Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License) Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License) Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License) Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License) Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License) JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License) With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)
Page 41: 13 Tips for Publishing Content

Image Credits JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License) epSos .de via https://www.flickr.com/photos/epsos/8122951216 (Attribution License) Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License) Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License) Don McCullough via https://www.flickr.com/photos/69214385@N04/9535062704 (Attribution License)

Presenter
Presentation Notes
Image Credits JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License) epSos .de via https://www.flickr.com/photos/epsos/8122951216 (Attribution License) Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License) Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License) Don McCullough via https://www.flickr.com/photos/69214385@N04/9535062704 (Attribution License)