MB 07II Semester M.B.A. Examination, December 2011/January 2012PRODUCTION MANAGEMENTDuration: 3 HoursMax. Marks: 80SECTION A(25 = 10)1. a) Differentiate between leading and managing.b) What is product Design?c) What is process Design?d) Define plant layout.e) Mention the three basic plant layouts.

SECTION B(57 = 35)Answer any 5 questions. Each question carries seven marks.2. Explain the role of strategy in operations?3. Explain project planning and scheduling.4. Explain the objectives of Ergonomics.5. Mention the benefits of inventory control.6. What are the guidelines for aggregate planning?7. Explain the need for PPC.8. Write a note on world class manufacturing systems.

SECTION C(210 = 20)Answer any two questions. Each question carries 10 marks.9. Explain forward scheduling and backward scheduling.10. Explain the terms:a. ERP.b. SCM.11. Define productivity and explain how Work Study concepts can be utilized to improve productivity.12. What is the purpose of work measurement? Mention the steps involved in the work measurement process.SECTION D(115 = 15)Answer any one question. Each one carries 15 marks.13. Explain any 3 types of job processes.14. Mention the various factors to be considered before site location.Suggest suitable locations to the plants of the following products and justify your answer:i) Slips.ii) Cameras iii) Petroleum refineryiv) Pharmaceutical medicines

MB 08II Semester M.B.A. Examination, Dec. 2011/Jan.2012MARKETING MANAGEMENTTime: 3 HoursMax. Marks: 80SECTION- AAnswer all questions. Each question carries two marks:(25=10)1. a)What are buying motives?b)Define market segmentation.c)Define marketing research.d)What do you mean by customer relationship management?e)What is brand identity?

SECTION- BAnswer any five questions. Each carries seven marks:(75=35)2. What are the reasons for organizations losing customers? How can it be prevented?3. Marketing research is not free of limitations. Explain.4. Explain the factors influencing consumer buyer behavior.5. Explain the core marketing concepts and their linkage to one another. Give examples.6. What are the important strategies practiced by organizations for building customer relationships?7. Briefly discuss the ethical issue involved in marketing research.8. Write short notes on:a) SWOTb) Ecrmc) BCG MatrixSECTION CAnswer any two questions. Each question carries ten marks:(210=20)9. Discuss the leaky bucket theory and its applicability in present market conditions.10. What are the special pricing strategies for new product pricing?11. Explain the stages in new product development process.12. Explain the core marketing concepts and their linkage to one another. Give examples.SECTION- DAnswer any one question. Each one carries 15 Marks:(115=15)13. Package is a silent salesman. Do you agree? Discuss with suitable examples.14. Explain the concept of product life cycle with a suitable example.

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MB 09II Semester M.B.A. Examination, Dec. 2011/Jan. 2012HUMAN RESOURCE MANAGEMENT

Time : 3 HoursMax. Marks : 80

SECTION AAnswer all sub-questions. Each sub-question carries two marks.(25=10)1. a)Define Human Resource Management.b)What is the method used fro handling grievance?c) What are BARS?d) How do you define Career Path?e) What is job analysis?

SECTION B

Answer any five questions. Each questions carries seven marks.(57=35)2. What are the types of interviews used in the selection process?3. What are the ethical issues in performance appraisal?4. Examine the limitations and controversies of sensitivity training.5. Discuss the process of induction.6. Explain the strategic role of human resource management.7. Discuss the pre-requisites for industrial harmony.8. What are the techniques of on-the job training?

SECTION CAnswer any two questions. Each question carries 10 marks.(210=20)9. Describe the merits and demerits of MBO appraisal mechanism.10. Explain the various methods of job-evaluation.11. Explain the factors influencing wage fixation.12. Explain the forms of Workers Participation in Management.

SECTION D

Answer any one question. Each question carries 15 marks.(115=15)13. Examine the demerits of traditional methods of appraisal. How does 360 degree appraisal overcome these demerits?14. Explain the Manpower Planning process.

MB 10II Semester M.B.A. (TM, HSM, FSM, FE) Examination, Dec. 2011/Jan. 2012FINANCIAL MANAGEMENTTime : 3 HoursMax. Marks : 80

SECTION AAnswer all questions. question carries two marks.(25=10)1. a)What is risk-return trade off?b)Define profitability index.c)What is Credit Policy?d)What do you mean by dividend irrelevance?e)Define Capital budgeting.

SECTION BAnswer any five questions. Each question carries seven marks.(57=35)2. Briefly explain the techniques of inventory management.3. Is retained earnings a free source of capital? Discuss.4. What are the functions of financial management?5. How do you account for risk in Capital budgeting?6. Write a note on CAPM model.7. Explain the different forms of dividends.8. Illustrate the concept of financial leverage.

SECTION CAnswer any two questions. Each question carries ten marks.(210=20)9. Define cost of capital. How do you compute the costs of various sources of capital?10. Explain the merits and demerits of various capital budgeting evaluation techniques.11. Define optimum capital structure. Explain the NI and NOI approach to capital structure.12. Explain the factors affecting dividend policy of a firm.

SECTION DAnswer any one question carrying 15 marks.(115=15)13. Calculate mean NPV and standard deviation of NPV of the following two projects and comment on the riskyness of the projects.ABNPVPrpbabilityNPVProbability(2000)0.051,0000.1040000.252,0000.2050000.404,0000.3060000.30 10,0000.40

14. Z Company has the following capital structure :SourceBook ValueMarket valueSpecificcost (in%)Equity share capital6,00,00012,00,00018Retained earnings2,00,000-16Preference shareCapital1,00,000 1,20,0008Debentures3,00,000 2,80,0006Calculate WACC using both book value and market value weights.

MB 11 II Semester M.B.A Examination, Dec. 2011 /Jan. 2012QUALITY MANAGEMENTTime: 3 Hours Max. Marks: 80SECTION AAnswer the following. Each question carries 2 marks.(2x5=10)1.a)Define quality.b)What is PDCA cycle?c)What is quality field?d)Explain KAIZEN?e)Explain Poka - Yoke.SECTION BAnswer any five questions. Each question carries seven marks.(7x5=35)2.Explain the impact of quality on productivity.3.Differentiate between continuous and continual improvement of quality.4.Explain the T.Q.M. Frame Work.5.Explain Jurans triology.6.Mention the various Kaizen tools.7.Explain the benefits of T.Q.M.8.What is a quality circle? Mention its objectives.

SECTION CAnswer any two questions. Each question carries 10 marks.(2x10=20)9.Mention Crosbys Fourteen steps for quality improvement.10.Explain the characteristics of quality leaders.11.Explain the six sigma DMAIC cycle.12.Explain the seven steps to strategic quality planning.

SECTION DAnswer any one question(1x15=15)13.Mention and explain Demmings 14 points.14.Explain the different steps in constructing a histogram.___________________

MB 12Second Semester M.B.A. (TM, FSM, HSM, FE)Examination, Dec. 2011/Jan. 2012RESEARCH METHODS IN BUSINESSTime : 3 Hours Max. Marks : 80SECTION A

Answer all the sub-questions. Each sub-question carries two marks : (52=10)

1.a)What is Causal Research?b)What is sample size?c)What is nominal scale?d)What is NULL hypothesis?e)What are large samples?

SECTION B

Answer any five questions. Each question carries seven marks : (57=35)

2.Why is secondary data collection is preferred?3.Discuss coding in questionnaire design.4.What are the errors in sampling?5.Explain the significance of ANOVA in statistical analysis.6.What are the application of correlation analysis in research?7.Discuss the various types of probability sampling.8.Describe model building with examples.

P.T.O.

MB 12

SECTION C

Answer any two questions. Each question carries ten marks: (210=20)9.Explain the steps in Research Process.10.Explain the significance of problem solving research technique.11.Explain multidimensional scaling with examples.12.Discuss non-parametric tests with examples.

SECTION D

Answer any one question. Each question carries 15 marks: (115=15)

13.Design a suitable data collection instrument to collect the opinion of respondents on the ICT system in India.14.Assume that a research expert you are designing a research on the problem of building National Highway between 2 cities. Explain the various steps in research design process.

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