12 trends in digital advertising

28
“OUR OFFICIAL CULTURE IS STRIVING TO FORCE THE NEW MEDIA TO DO THE WORK OF THE OLD.” Marshal Mcluhan

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12 trends in digital advertisiing

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Page 1: 12 trends in digital advertising

ldquoOUR OFFICIAL CULTURE IS STRIVING TO FORCE THE NEW MEDIA TO DO THE WORK OF THE OLDrdquo Marshal Mcluhan

TRANSPOSING ADVERTISINGrsquoS CLASSIC NARRATIVE TO THE WEB

SHIFTING FROM BRAND MESSAGES AS PAID INTERRUPTION

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 2: 12 trends in digital advertising

TRANSPOSING ADVERTISINGrsquoS CLASSIC NARRATIVE TO THE WEB

SHIFTING FROM BRAND MESSAGES AS PAID INTERRUPTION

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 3: 12 trends in digital advertising

SHIFTING FROM BRAND MESSAGES AS PAID INTERRUPTION

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 4: 12 trends in digital advertising

TO ENTERTAINMENT CONTENT

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 5: 12 trends in digital advertising

TOWARD BRAND MESSAGES AS ENTERTAINMENT CONTENT

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 6: 12 trends in digital advertising

NON TRADITIONAL TEAMS INVENT EXPERIENCES

NOT SIMPLY MESSAGES

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 7: 12 trends in digital advertising

T-SHAPEDBREADTH OF KNOWLEGE

DEPTH OF EXPERIENCE

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 8: 12 trends in digital advertising

Nowadays everybody should have an understanding of what

digital is all about be it a writer a designer an event

manager an accountant or a planner Still digital specialists

themselves need to open up to traditional media and story

telling since theoretically anyone must be able to take over

the other personrsquos job An online writer should be able to

write a TV script just like the art director should know how

to design a websiteInnovative Thunder

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 9: 12 trends in digital advertising

PLANNING SEO COPY IAUX DEV ART PRSOCIAL MEDIA WEB DESIGNER

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 10: 12 trends in digital advertising

ArtCopy Collaboration

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 11: 12 trends in digital advertising

THE NEW VOCABULARY

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 12: 12 trends in digital advertising

1 Social TV 2 Social Stories 3 Social Film 4 Social Objects 5 Real Time 6 Mobile Apps 7 Designing for Networks amp Understanding Social Spread 8 Augmented TV and Film 9 Collaboration amp Co-Creation10 The venacular of players and browsers11 Digital space in the real world the real world in digital space12 Event Oriented

12 TRENDS IN DIGITAL ADVERTISING

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 13: 12 trends in digital advertising

1 SOCIAL TV BIRTH OF THE BACK CHANNEL

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review

Linear TV makes a comeback

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 14: 12 trends in digital advertising

SOCIAL TV

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 15: 12 trends in digital advertising

2 SOCIAL STORIES

Excentricrsquos Digital Story of the Nativity

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 16: 12 trends in digital advertising

3 SOCIAL FILM

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 17: 12 trends in digital advertising

4 SOCIAL CONNECTED OBJECTS

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 18: 12 trends in digital advertising

5 REAL TIME

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 19: 12 trends in digital advertising

6 MOBILE APPS

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 20: 12 trends in digital advertising

7 DESIGNING FOR NETWORKS amp UNDESTANDING SOCIAL SPREAD

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 21: 12 trends in digital advertising

8 AUGMENTED TV AND FILM

AKQA USPS Virtual Box Simulator

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 22: 12 trends in digital advertising

9 COLLABORATION amp CO-CREATION

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 23: 12 trends in digital advertising

10 THE VENACULAR OF PLAYERS AND BROWSERS

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 24: 12 trends in digital advertising

11 DIGITAL IN THE REAL WORLDTHE REAL WORLD IN DIGITAL REALM

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 25: 12 trends in digital advertising

12 EVENT ORIENTED

10 COOKIE 90 EXPERIENCE

Page 26: 12 trends in digital advertising

10 COOKIE 90 EXPERIENCE