Experts are clueless.

Customers cannot tell you what they need.

Biggest challenges beget the best work.

Design counts.

Big graphics.Big font.

Jump curves, not better sameness.

“Works” or “doesn’t work” is all that matters.

“Value” is different from “price”.

A players hireA players.

Real CEOs demo.

Real entrepreneurs ship.

Some things need to be believed to be seen.