12 Social Media Tips for 2012Thomas BosilevacMashableMetrics – FounderDigitaria – Director or Analytics

THEN NOW

Tip #1Be a Good Friend: Establish connections with good content

Think through

Be a Good Friend: Establish connections with good content

the mechanics:DateChannelPost TimePost TimeContentAuthor/PosterMetrics

Questions Month (TV Mag articles)

Consider a mix of topics:QuestionsCompany NewsProduct UpdatesSpecial Offers

MonthGiveawaysTestimonialsCross Channel

(TV, Mag articles)Digital Assets (Video, Images)Offline Events

How-To GuideEmployee of the

PromotionsRelated Media

Tip #2:Know who you are Stick to your brandKnow who you are – Stick to your brand

PRANKSTER HOTTIE

GOODIEJOCK

DIVANERD DIVANERD

Tip #3: Leverage your social circlesLeverage your social circles

Hi h Sh i P t ti lHigh Sharing Potential

Tip #4: Be engaging and interactiveBe engaging and interactive

“Tweet us a photo of you using the new Tableau iPad app. Or, if you’re from one of the 186 countries that hasn’t won, tell us where you downloaded the app in a geotaggeddownloaded the app in a geotagged #tableaumobile tweet.” 

Tip #5: Your number of friends/followers does not make your net worthYour number of friends/followers does not make your net worth

Tip #6: Don’t be a follower of everyone at leastDon t be a follower… of everyone at least

Tip #7:Don’t be a loner

http://yaclk.me/socialpolicytoolkit

Tip #8:Don’t sign up for all the clubs at once g p

Tip #9:Make a date – in fact make manyMake a date in fact make many

Tip #10:Make your opinions heard y p

Tip #11:Keep it relevant p

Tip #12:There’s no PhDsThere s no PhDs in high school