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Tip 1: Create an effective brand name.

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Tip 2: Maintain relationships with journalists.

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Tip 3: Know what’s newsworthy to publish.

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Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.

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Tip 5: Broadcast announcements of products, services, appearances, and events about your

industry.

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Tip 6: Build your brand through blogging.

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Tip 7: Harness power of social media platforms.

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Tip 8: Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.

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Tip 9: Get involved in your community.

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Tip 10: Use social media and website traffic to measure your online PR.

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Tip 11: Don't fight your competitors in public.

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Tip 12: Provide a value-added customer service.