1. 1. Must Have Features FOR eCOMMERCE WEBSITE 12 PRESENTED BY: M-Connect Media Magento Development Agency
2. 2. Logo is like a business card for both online portals and branded stores. An element of trust of the company or organization. The image of the companys name, its face, reflection of style and the first impression to most people. No. 1 Clear and Remarkable Logo So, keep your logo simple, easy to remember and recognizable. A best place to keep your logo is on the left side or in middle of the top area in your site. Find few examples in the next slide. PRESENTED BY: M-Connect Media Magento Development Agency
3. 3. Example 1 - ADIDAS Example 2 - SONY
4. 4. Allow visitors to search their preferred product faster. Easier to find specific product when product options are wide. It shows your site is more user friendly. Helpful when visitors only know brand/SKU. No. 2 Advance Search Functionality So, Keep a search box at a proper place which will make the search easier for visitors. Next slide will show you where to place search box. PRESENTED BY: M-Connect Media Magento Development Agency
5. 5. Example 1 WALMART Example 2 - AMAZON Example 3 - TARGET
6. 6. So, It is better to clarify payment options in advance. Generally, payment icons are placed at the footer or on the top right corner of your eCommerce website which can be seen at every page. Check in next slide. No. 3 Display Payment Method Icons Place your accepted payment methods where customers can easily find. Accept payment methods which visitors are comfortable with. Choose merchant account which are well-known and popular. PRESENTED BY: M-Connect Media Magento Development Agency
7. 7. Example 1 - ASOS Example 2 - ThomasPink
8. 8. Customers should know that your active on networking sites. Good social media presence will boost your online presence and brand. Its a good channel to keep customers abreast of the news, deals & discounts. No. 4 Highlight your Social Presence So, Highlight your social media profile either at footer or on the top right corner. You can also provide customer support exclusively on social media to boost your social profiles. Find best examples in next slide. PRESENTED BY: M-Connect Media Magento Development Agency
9. 9. Example 1 - ASOS Example 2 - IKEA
10. 10. Trust Icons are small images or third party logos that show a security guarantee. Some of most popular are McAfee, Verisign, BBB, TRUSTe, GoDaddy. By displying this icons, customers feel safe to share their private as well as payment information. If you are start-up when customers have not purchased earlier from your shop, these Privacy and Trust Icons help to gain customers' trust. Privacy Policy and Trust Icons should display in your footer same as given examples on next slide. No. 5 Privacy and Trust Icons PRESENTED BY: M-Connect Media Magento Development Agency
11. 11. Example 1 - SEARS Example 2 - 3BALLS
12. 12. Newsletter Sign-ups allow users to stay up to date with your company news, offers and promotions. Newsletter can increase your companys reputation. It can help you to increases lead generation. It is a best medium to communicate with your customers directly. Best place to add newsletter sign-up option is above the footer or inside the footer. Still confused?? Check out in next slide. No. 6 Newsletter Sign-Up PRESENTED BY: M-Connect Media Magento Development Agency
13. 13. Example 1 - BESTBUY Example 2 - BEDBATHANDBEYOND
14. 14. Users attracted by Shopping deals the most. Visitors purchase the most during sale or offer even if the product is not necessary at that time. Free Shipping, Buy One Get One are best offers to sale more. So, Keep attractive banners with best offers on the upper part of the home page in your onine shop same as ASOS and IKEA have. Check out >>> No. 7 Deals and Discounts PRESENTED BY: M-Connect Media Magento Development Agency
15. 15. Example 1 - ASOS Example 2 - IKEA
16. 16. Give the options for customers to register on your site or Guest check out. Registration helps when they come back to purchase so they dont need to enter all their billing and payment details in again. The most popular shopping cart icon is a simple basket. So, Keep Login and Shopping Cart at top area of your site or place them where customers can easily find. Find examples in next slide... No. 8 Login and Shopping Cart PRESENTED BY: M-Connect Media Magento Development Agency
17. 17. Example 1 - BESTBUY Example 2 - COSTCO Example 3 - BEDBATHANDBEYOND
18. 18. Customers who do online purchase would likely to prefer who have displayed any type of contact detail over the site. Live chat or 24/7 customer care are best options for quick and convenient customer service. Display your quick contact details so customer can immediately contact you if any problem arises during purchase. Check how IKEA and HomeDepot have their quick contact details in next slide. No. 9 Quick Contact Details PRESENTED BY: M-Connect Media Magento Development Agency
19. 19. Example 1 - HOMEDEPOT Example 2 - IKEA
20. 20. Customers can not see and touch online products before they buy. So, they want to see zoom image of the product. Having a good zoom feature brings out the details in your product. Find out in next slide how HomeDepot and Kohls uses zoom feature to show their products effectively in next slide. No. 10 Product Zoom Option PRESENTED BY: M-Connect Media Magento Development Agency
21. 21. Example 1 - HOMEDEPOT Example 2 - KOHLS
22. 22. Related product is one of the best way to sell multiple products. This up-selling feature will show your visitors similar products of the currently viewing product. Most common way to show these products are title with customers who bough this also bought. You can offer discount when they buy both products is great way to encourage your visitors to purchase more then one item at once. Check out best examples in next slide. No. 11 Related Products PRESENTED BY: M-Connect Media Magento Development Agency
23. 23. Example 1 - BESTBUY Example 2 - HOMEDEPOT
24. 24. Product reviews are one of the best feature to increase your product sales Customers buy products from a site where product ratings and reviews exist. Positive reviews can increase your website reputation and customers will not buy else where as well as they will suggest others to buy from your store. So, give an option to place a review. Also, send out an email to review your product once they purchase from your store. No. 12 Product Reviews PRESENTED BY: M-Connect Media Magento Development Agency
25. 25. Example 1 - BESTBUY Example 2 - JCPENNEY
26. 26. Did We Miss Any Important Feature? Do you have any eCommerce feature in your mind that we have not mentioned here? SHARE with us by commenting here... THANK YOU! www.mconnectmedia.com PRESENTED BY: M-Connect Media Magento Development Agency
27. 27. http://www.hongkiat.com/blog/essential-things-ecommerce-site-should-have/ http://www.searchenginejournal.com/15-must-have-features-ecommerce-site/27233/ http://www.joomlashine.com/blog/infographic-must-have-features-of-an-e-commerce-site.html https://www.ukietech.com/blog/design/do-s-and-don-ts-when-designing-remarkable-logo/ References: PRESENTED BY: M-Connect Media Magento Development Agency