11 Simple Things You Can Do Next Weekto Make More Money Selling SSLBob Angus, VeriSign

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11 Simple Things You Can Do Next Week

• Talking about tactics

• No extra resources

• No budget requests

• Join the VeriSign Partner Program

• Visit us at Booth 9

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11 Simple Things You Can Do Next Week

#1Show the VeriSign Secured Seal

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Show the VeriSign Secured Seal

• Home page

• Shopping cart

• Checkout

• Log-in screens

• Privacy Policy

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11 Simple Things You Can Do Next Week

#2Give your Sales Team

a Cheat Sheet

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Give your Sales Team a Cheat Sheet

• Value sound bites

• Response to price objections

• Facts at their fingertips

• Customer stories

• Update regularly

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Give your Sales Team a Cheat Sheet

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11 Simple Things You Can Do Next Week

#3Default to 3 Year Term

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Default to 3 Year Term

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11 Simple Things You Can Do Next Week

#4Always Add an Upsell

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Always Add an Upsell

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11 Simple Things You Can Do Next Week

#5Give an Offer,

Don’t Give Away Profits

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Give an Offer, Don’t Give Away Profits

• Offers that drive desired action

• Segment your customers

• First time visitors

• Infrequent buyers

• Loyal, high profit customers

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11 Simple Things You Can Do Next Week

#6Use Keywords, Not Tech Terms

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Use Keywords, Not Tech Terms

• SSL vs. secure sockets layer

673,000

74,000

18,100

320

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11 Simple Things You Can Do Next Week

#7SEO for Massive Traffic

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SEO for Massive Traffic

• Google Keyword Tool

• URLS, titles, headlines, image tags, text links

• BOLD and italics

• Mix it up, don’t keyword stuff

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SEO for Massive Traffic

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11 Simple Things You Can Do Next Week

#8“Crawlability”

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“Crawlability”

• Sitemap page

• Navigation – Use text

• Feed search engines fresh content

• Customize your 404 error page

• Use 301 redirects, not 302 redirects

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11 Simple Things You Can Do Next Week

#9Never a Null Moment

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Never a Null Moment

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11 Simple Things You Can Do Next Week

#10Show the Green Bar

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Show the Green Bar

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11 Simple Things You Can Do Next Week

#11Get a Testimonial… with Metrics

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Get a Testimonial… with Metrics

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11 Simple Things You Can Do Next Week

BONUS #12Grab the latest guides, case studies, and sales

tools available in the VeriSign Partner Center

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Questions & Answers

• Check out our blogs: http://blogs.verisign.com• Follow me on Twitter: http://

www.twitter.com/bobangus• My VeriSign Personal Identity: http://

bobangus.pip.verisignlabs.com

Q&A