CONTENT MARKETING PREDICTIONS FOR

FROM THE MINDS OF2015

For some enterprise marketers, content marketing will

become simply marketing. Content is the center of all of their

marketing efforts. The ones who institutionalize an ongoing

content marketing strategy and governance will leave their

competitors scratching their heads wondering, ‘How do they do

it?’ Ongoing strategy and governance is the difference

between random content posts and a content program that

Deep industry expertise will become the price of entry for content marketing agencies to engage clients. Thought leadership is the coin of the realm.

Unable to sustain the necessary journalistic standards for success, at least one major ‘brand marketing publisher’ will give up in-house operations of its content marketing in favor of engaging an outside content marketing agency.

Strategically-focused content, with unique calls-to-action for segmented audiences will take the lead. The days of distributing the same message to one audience will be obsolete.

Strategically-focused content, with unique calls-to-action for segmented audiences will take the lead. The days of distributing the same message to one audience will be obsolete.

Custom print magazines will make a resurgence as a premium content delivery channel due to decreased print competition and a desire by audiences to re-connect with tangible, high quality publications that offer deep content expertise that �lls their needs, surprises and delights them.

Agencies who lack deep journalistic talent will continue to fall behind as marketers realize that success does not come from producing large quantities

of content but rather from deep content that provides deep value by engaging and motivating their target audiences.

There will be an increased implementation of clean, yet creative design in the content marketing digital space. Instead of using �ashy visuals, gimmicks or attempting to bring real life to the screen, designers will revert back to and emphasize simpli�ed, consistent and classic design principles. The focus of design will be on the content not the clutter.

As traditional media continues to fragment and fade, the best and brightest emerging from top

J-schools will �nd in content marketing endless possibilities for putting their creativity, skills and passion to work.

Content will become more closely linked to technology so that content can be updated and distributed in real time as

the information in it changes. The life of infographics and case studies will be lengthened and ampli�ed by the automation of data updating.

Reversing a decade-long trend, businesses will begin to focus their efforts and distribute content on fewer social platforms. However, they will create more sophisticated and automated content and distribution strategies for the platforms they keep.

Podcasts will grow listenership at a faster rate than in previous years, spurred by a growing number of ways for audiences to listen during their commutes via mobile software, wearables and in-car technology.

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