1. SDAFF MARKETING 2009

2. FOUNDATION STATISTICS

3. GENERAL FESTIVAL STATS
3.6%
NO
42.7%
NO
57.3%
YES
96.4%
YES
Have you been to the Asian Film Festival?
Do you plan on attending another Foundation event?

4. TOP 3 METHODS OF PROMOTION
17.6%
Online
13.6%
School
55.2%
Word of
Mouth

5. Ethnicity
2.8%
African American
4.7% Korean
4.7% Vietnamese
6.3%
Hispanic
14.7% Filipino
8.5%
Japanese
21.8% Caucasian
15.3% Chinese
Asian Pacific Islander
Non Asian Pacific Islander

6. GENDER
AGE
6%
60+ Yrs
28.6%
18-25 Yrs
22.6%
45-59 Yrs
44.3%
Male
55.7%
Female
18.8%
26-34 Yrs
21.1%
35-44 Yrs

7. INCOME
15.7%
$100,000+
21.8%
$60,000-$99,999
26%
$30,000-$59,999

8. ARE YOU FROM SAN DIEGO?
21.4%
NO
78.6%
YES
2008: 15%
2007: 12.1%

9. PUBLIC RELATIONS/MEDIA

10. COMMUNITY PARTNERSHIPS

11. EDUCATIONAL OUTREACH

12. ONLINE AND VIRAL MARKETING
1,821
3,043
#1
133,479

13. AREAS OF IMPROVEMENT
Increase On-Site Festival Promotions
Build High School/Community College/North County/International Audience
Create System to Gauge Value of Partnerships
Increase Interactive Marketing
Rebuild Street Team Program