2012 EXHIBITION DESCRIPTION

FOR SPONSORS & PARTNERS

100 PLACES. 10 CITIES. 1 COMMITMENT.

- Support Education. - Share your Action Plan. - Raise Awareness on Climate Change.

Greater Blue Mountains, Australia

100 PLACES TO REMEMBER BEFORE THEY DISAPPEAR

100 Places to Remember is an outdoor photographic exhibition of 100 local and global environments and species that are at severe risk due to climate change.

These visually powerful images highlight the beauty of our most cherished places especially in light of their susceptibility to the effects of climate change.

The travelling exhibition will feature the artwork, photographed by Getty Images ltd., and provide a forum for speaking engagements as well as corporate and community events that will encourage a positive call to action on climate change and conservation.

About

Borneo, Indonesia

100 Places to Remember: Before They Disappear originated in Denmark to mark the UN’s COP15 Conference, in Copenhagen, in 2009. The outdoor exhibition remained in a central square in Copenhagen and Arhus for a total of 6 months—captivating over 1 000 000 viewers and making the print version a global best seller.

This unique project is now coming to 10 cities in North America in 2012.

Original Exhibition

Chicago, IL

The Photographic exhibition will be placed in high foot traffic areas in the following 10 cities.

- Toronto - New York - San Francisco - Ottawa - Chicago

- Seattle - Vancouver - Austin - Montreal - Washington, DC

The exhibit will be staged in each City for a minimum of 14 days (maximum 21). During this period, the 100 Places to Remember team will host events to encourage interaction and discourse amongst the corporate community and the general public.

In each city our programme will include an opening ceremony, a speaking engagement open to the public, films and workshops focusing on locally-relevant action plans which will encourage and support a commitment to our environment. Other event opportunities can also be made available.

The Events

New York City, NY

• Unique Viewers of main exhibit: 800,000-1,500,000 per location. Minimum 10,000,000 overall.

• Speaker Series: Our intent is to host at least one

speaking engagement, in each city, in a venue that has a minimum capacity of 1000. (subject to availability)

• Affiliated events: Corporate workshops, community

programming, films and other affiliated satellite events are intended to host a minimum of 300 guests.

Expected Attendance

Masai Mara, Kenya

The success of past exhibitions has come from selecting outdoor venues that have a high natural foot-traffic. By doing the same in the large urban centers of the United States and Canada we project the following attendance numbers.

The 100 Places project was re-presented in a special edition of an American publication and also featured on their website. The first day generated 15 million viewers, the highest single-day traffic to date for their popular website.

We anticipate receiving over 400 million hits from both mainstream and non-traditional media sources over our 9 month campaign in addition to physical attendance at the exhibitions.

Through all of our media campaigns we aim to highlight the exhibition, locally-relevant climate change issues, our sponsors and the commitment that they have made to sustainability and climate change.

Media

Rio de la Plata, Uruguay

In recognition of the impacts the design and delivery of the exhibition series will have on the environment, society, and economy, 100 Places-North America Inc. is committed to the development and implementation of a comprehensive strategy which will ensure its operations reflect best practice in sustainability management.

The overall objectives of the strategy will be to:

• Minimize and effectively manage waste throughout the exhibition life cycle; Manage and mitigate the climate change impacts of operations; Implement best practice in energy efficiency and conservation; Support markets for environmentally and socially responsible goods and services; Continually improve the sustainability of our operations; and leave a positive legacy in each host communities.

• The strategy will engage employees, contractors, suppliers, supporters and partners who are committed to the realization of these objectives.

Our Sustainability Commitment

Kauai, Hawaii

There are several ways for Sponsors to get involved with 100 Places to Remember. We are committed to building a successful partnership that leaves our sponsors satisfied with their involvement in this unique project.

We have a multi-level sponsorship program to fit a variety of budgets. Our program includes opportunities for:

• Industry exclusivity• Leadership programmes• Promotions • Integration into the event programmes• Hospitality

Support our exhibition and have the opportunity to reach out to your target market in a very unique way while encouraging positive and effective change.

Commit to being a part of this global campaign and have your brand recognized for supporting education, sustainability and responsible corporate acts within the local, regional and national communities within which you operate.

Charlevois Region, QC

Sponsorship

We are looking for support across various industries and would be happy to speak with your team about the ways in which you can participate in this exciting opportunity. For more information and details about sponsorship benefits, please contact Jocelyn Butler at sponsorship@100places-northamerica.com 100 Places to Remember was originally created by CO+Life and is produced in North America byMLF Event Architecture inc.

Columbia River, USAContact

Thank You!

EVENTarchitecture inc. MLF

Hudson Bay, ON

Photo credits: Getty Images Ltd.