100 business insights from fortune 500, startup ceos, venture capitalists, and analysts

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CIO CIO CIO CIO CIO CDO CDO Chairman CDO CMO CMO CMO CMO CTO CIO CIO CIO CIO CIO CIO CIO CIO CIO CEO President Group VP President Editor in Chief Group VP CEO CEO CEO CSO EVP CEO CEO FORTUNE 500, STARTUP CEOs, VENTURE CAPITALISTS, & ANALYSTS BUSINESS INSIGHTS @ValaAfshar

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Page 1: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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CIO CIOCIO

CIO

CIO

CDO

CDO

Chairman

CDOCMO

CMOCMO

CMO

CTOCIO

CIO

CIO

CIO

CIO

CIO

CIO

CIO

CIO

CEOPresident

Group VP

President

Editor in Chief Group VP

CEO

CEO

CEO

CSO

EVP

CEO

CEO

FORTUNE 500, STARTUP CEOs, VENTURE CAPITALISTS, & ANALYSTS

BUSINESS INSIGHTS @ValaAfshar

Page 2: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Vala Afshar is the Chief Marketing Officer for Extreme Networks. He is the co-host of CXO-Talk, with Michael Krigsman, and the author of The Pursuit of Social Business Excellence. He also authors blogs on HuffingtonPost.com, InformationWeek.com, as well as Inc.com.

Special thanks to @JimMacLeod, @PearlCheryl, @CareyMercier, @dcassidyextreme

Page 3: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Page 4: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

@Kimsstevenson

There are no IT projects, only business projects. Business executives should have higher expectations of IT.

KIM STEVENSONCIO, Intel

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Page 5: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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AARON LEVIECO-FOUNDER & CEO, Box

@levie

IT should be the information enabler. If you’re not the simplest solution, you’re the target of one.

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Page 6: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@GuyKawasaki

The foundation of crowdsourcing is built on trust. Trust the crowd. And Luck favors the people who are willing to grind it out.

GUY KAWASAKIFOUNDER, Alltop

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Page 7: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MICHELLE MCKENNA-DOYLECIO, NFL

The in-home experience is raising the bar for the in-stadium experience.

@nflcio

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Page 8: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@Vivek

VIVEK RANADIVÉCEO, TIBCO

There is only one reason why you should give me the order — because I have fire in my eyes.

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Page 9: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

RAMON BAEZSENIOR VP & CIO, Hewlet-Packard

Creativity needs to come from everywhere, not just the C-level. Stay focused on what moves the needle.

@RamonfBaez

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Page 10: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@mdkail

There’s never been a better time for CIOs to fix IT’s reputation — by shifting from blocking to enabling.

MIKE D. KAILCIO & SVP OF INFRASTRUCTURE, Yahoo

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Page 11: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@KirillTatarinov

The role of technology in business is to help companies better engage, connect with, and serve customers.

KIRILL TATARINOVPRESIDENT, Microsoft Business Solutions Group

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Page 12: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MICHAEL LAZEROWCHIEF STRATEGY OFFICER, Salesforce.com

@Lazerow

You could provide the best service at the best price but if you’re not delivering it the way that customers want it, they’re going to go somewhere else.

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Page 13: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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GERRI MARTIN-FLICKINGERCIO, Adobe Systems

@GMFlickinger

Declare your intent to your customers. Don’t trap them.

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Page 14: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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JOHN HAGELCO-CHAIRMAN, Deloitte & Touche

@jhagel

Power comes less from the answers you have and more from the questions you ask.

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Page 15: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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CRAWFORD DEL PRETEEVP OF WORLDWIDE PRODUCTS & CHIEF RESEARCH OFFICER, IDC

In the end we will see a very different world that is consumer empowered and it will come faster than anyone can believe.

@craw

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Page 16: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@bhalligan

A great company culture attracts great employees.

BRIAN HALLIGANCEO, Hubspot

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Page 17: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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CHARLES PHILLIPSCEO, Infor

Designing beautiful software must go deeper than user experience.

@cpinfor

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Page 18: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@AndiKaraboutis

ANDI KARABOUTISVP & GLOBAL CIO, Dell

Don’t chase shadow IT, chase innovation. Work at the speed of your customers, not the speed of your processes.

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Page 19: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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ROBERT SCOBLECHIEF STARTUP LIASON, Rackspace

As we shift to the Age of Context, the value of privacy will change.

@Scobleizer

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Page 20: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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FRED KIRSCHVP OF CONTENT, Kraft Sports Productions

@Fred_Kirsch

Know your customers and view IT infrastructure is a business asset.

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Page 21: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@Accenture

IT must develop a deeper understanding of the business through collaboration. CIOs must cultivate a culture of agility and customer service.

FRANK MODRUSONCIO, Accenture

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Page 22: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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KAREN EVANSCIO, US Federal Government

In any heirarchial organization, people at the bottom know what is going on and what technology works best.

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Page 23: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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DR. ALEXANDER OSTERWALDERAUTHOR, ENTREPRENEUR

The cloud is key for allowing anywhere, anytime, anyplace computing.

@AlexOsterwalder

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Page 24: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Technology that promotes employees’ point of view can enable positive culture change.

EDUARDO F. CONRADOVP OF MARKETING & IT, Motorola Solutions, Inc.

@conradoeduardo

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Page 25: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@sgblank

STEVE BLANKENTREPRENEUR AND AUTHOR

Entrepreneurship isn’t a career choice it’s a passion and obsession.

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Page 26: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@perryhewitt

PERRY HEWITTCHIEF DIGITAL OFFICER, Harvard University

Bake data-informed thinking into your culture.

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Page 27: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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JOHN HALAMKACIO, Beth Israel Deaconness Medical Center & Harvard Medical School

@JHalamka

No matter where I am in the world, my office is where my laptop is.

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Page 28: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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JONATHAN BECHERCHIEF MARKETING OFFICER, SAP

@jbecher

If you focus on what your end customers want everything else takes care of itself.

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Page 29: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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RAY WANGFOUNDER, Constellation Research

@rwang0

The CIO must ensure that the technology supports the brand’s mission. Build trust in your brand.

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Page 30: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@caseycoleman

CASEY COLEMANCLIENT EVP, AT&T Government Solutions

CIO is a choreographer or a conductor of an orchestra, bringing various services together to co-create value.

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Page 31: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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CHRIS HUMMELCHIEF MARKETING OFFICER, Schneider Electric

@Hummel_Chris

There is a group focused on digital marketing; it’s called marketing.

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Page 32: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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It’s all about the outcome, not who has authority. Good people trump bad organizational structure every time.

MIKE CAPONECIO, ADP

@MikeCaponeADP

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Page 33: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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TIFFANI BOVAVP DISTINGUISHED ANALYST, Gartner

@Tiffani_Bova

The most disruptive thing in the market is not technology, but rather the customer.

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Page 34: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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OLIVER BUSSMANNGROUP CIO, UBS AG

Talk to incubators in the start-up community and learn from them immediately.

@obussmann

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Page 35: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@jcycio

To better the customer experience, you must fully understand it.

JOANNA YOUNGCIO, Michigan State University

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Page 36: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

JOHN GALLANTCHIEF CONTENT OFFICER, IDG Media US

@JohnGallant1

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A good relationship is about exchange of value.

Page 37: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MIKE FAUSCETTEGROUP VP, IDC

@mfauscette

The market is moving in the direction of ad-hoc decision support – CMO and CIO must collaborate to deliver value.

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Page 38: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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CHIP COYLECHIEF MARKETING OFFICER, Infor

@Infor

Successful companies continuously add value to a customer’s experience.

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Page 39: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MARK MCDONALDMANAGING DIRECTOR, Accenture Strategy

@markpmcdonald

Technology is bigger than IT. Ideas do not become reality without CMO and CIO collaboration.

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Page 40: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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CRAIG NEWMARKFOUNDER, Craigslist

@CraigNewmark

The government does a lot of data collection but then they have to turn around and do a lot of infomation dissemination.

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Page 41: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@celtics

JAY WESSELCIO, Boston Celtics

Maintain a winning attitude. Cultivate a culture of teamwork across all departments and adore what you do.

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Page 42: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@bhaines0

Take care of the basics, then take care of the parts that help the business. Theories are no match for field experience.

BEN HAINESVP CORPORATE APPLICATIONS & PLATFORMS,Yahoo

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Page 43: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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DION HINCHCLIFFECHIEF STRATEGY OFFICER, Adjuvi

Social media is bigger deal than the printing press. Social allows business to be faster than ever.

@dhinchcliffe

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Page 44: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Successful CIOs experience longevity in their role when they are deeply involved in the business.

@MaryfranJohnson

MARYFRAN JOHNSONEDITOR IN CHIEF, CIO Magazine

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Page 45: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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ANDREW WILSONCIO, Accenture

@Accenture

The relationship between the CIO and CMO is key to digital business transformation.

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Page 46: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@WendySLea

The centerpiece of your world is your customers. Encourage your customers to engage their networks on your behalf.

WENDY LEACEO, Get Satisfaction

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Page 47: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@Marc2e2

Convince your colleagues that working together will yield stronger systems.

MARC TOUITOUCIO, City of San Francisco

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Page 48: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@ShawnPrice1000

Put the right people in the right place doing the right things. Nobody wins on their own. You need a great team behind you.

SHAWN PRICEPRESIDENT, Successfactors

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Page 49: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@jtaschek

JOHN TASCHEKVP OF STRATEGY, Salesforce.com

Marketing influence is market strategy built from the influence of others.

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Page 50: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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EVANGELOS SIMOUDISSR. MANAGING DIRECTOR, Trident Capital

@esimoudis

Business model innovation is just as important as technology innovation. Solve customers’ problems, not yours.

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Page 51: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@PhilKomarny

PHIL KOMARNYCEO, Robots and Pencils

You cannot stay relevant with a command-and-control mindset. Collaborate to co-create value.

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Page 52: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@S_dF

Culture eats strategy. Create a culture of acceptance, be accessible and stay relevant by being part of the conversation.

STEPHEN DIFILIPOCIO, Cecil

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Page 53: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@Ekaterina

EKATERINA WALTERGLOBAL EVANGELIST, Sprinklr

It all comes down to culture and purpose. We are in the age of advocacy. Skills can be taught, passion can’t.

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Page 54: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@AndrewGrill

Influence is not scientific, its talking to people. If you have to tell someone you are influential, you are not.

ANDREW GRILLGLOBAL PARTNER, SOCIAL BUSINESS, IBM

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Page 55: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@EmergingEdTech

Social media enhances communication effectiveness. React fast and move priorities to meet customers’ demands.

KELLY WALSHCIO, The College Of Westchester

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Page 56: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@pgreenbe

Smart companies don’t focus on technology, they focus on positive outcomes. Companies must strive to be “customer focused.”

PAUL GREENBERGPRESIDENT, The 56 Group

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Page 57: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Control is both an illusion and a delusion. Control is for beginners.

@dscofield

DEB MILLS-SCOFIELDOWNER, Mills-Scofield, LLC

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Page 58: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@FlemmingMa

Be great at communicating your story and be useful to others. Influence > popularity.

FLEMMING MADSENFOUNDER, Onalytica

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Page 59: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@marshallk

MARSHALL KIRKPATRICKCEO, Little Bird

Be interesting. This can’t be automated or bought. Content should be a conversation starter.

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Page 60: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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KRISTIN RUSSELLCIO, Colorado

@KristinDRussell

CIOs can make an intimate connection with employees and customers by harnessing social and mobile.

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Page 61: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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ESTEBAN KOLSKYPRINCIPAL & FOUNDER, ThinkJar LLC

@ekolsky

Knowing who to ask can be as important as knowing what to ask.

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Page 62: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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STEVE GILLMORHEAD OF TECH MEDIA STRATEGY, Salesforce

@stevegillmor

Customers are your best influencers. Choose your influencers wisely.

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Page 63: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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ALISSA JOHNSONDEPUTY CIO TO THE EXECUTIVE OFFICE OF THE PRESIDENT, The White House

Working in the White House is like building a start-up every four or eight years.

@dralissajay

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Page 64: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@markfidelman

People do business with people, not logos. Businesses must provide the right tools for their people to adapt quickly.

MARK FIDELMANCEO, Evolve! Inc.

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Page 65: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Inspiration in the enterprise comes from the customer. Know what the consumer needs and deliver it.

@nenshad

NENSHAD BARDOLIWALLACO-FOUNDER & VP OF PRODUCTS, Paxata

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Page 66: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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CHRISTINE COMAFORDSTRATEGY CONSULTANT, CC Associates

@Comaford

Instead of telling people what to do, ask questions in a tone that is curious and fascinated.

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Page 67: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Bloom &Wallace

NAOMI BLOOMMANAGING PARTNER, Bloom & Wallace

@InFullBloomUS

CMOs must take advantage of the analytic opportunities of big data, or they will drown in it.

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Page 68: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Demonstrate vulnerability through transparency to build trust.

DAVID CHOUCIO, University of Mississippi Medical Center

@dchou1107

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Page 69: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@jobsworth

It’s not about scarcity or abundance. It’s about the customer and using their behaviors to increase loyalty and retention.

JP RANGASWAMICHIEF DATA OFFICER, Deutsche Bank

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Page 70: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@Workday

Simplicity results in a more cost-effective and more presentable solution.

STAN SWETECTO, Workday

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Page 71: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@LouisColumbus

To reach full potential, align an employee’s passion with company goals.

LOUIS COLUMBUSVP WORLDWIDE MARKETING, iBASEt

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Page 72: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@fcc_cio

Strong leaders understand the art of bringing joy and benefit to the organization while driving results.

DAVID BRAYCIO, FCC

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Page 73: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@JohnEMichel

JOHN MICHELBRIGADIER GENERAL, NATO

Leaders are willing to fail forward and try again.

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Page 74: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@tcordrey

TANYA CORDREYCHIEF DIGITAL OFFICER, Guardian News

Users don’t necessarily want to be engaging with banners and buttons all the time. They want a more deep and rich experience.

Page 75: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@DelMonteCIO

Elevate IT from Service Provider to Business Partner.

TIMOTHY WEAVERCIO, Del Monte Foods, Inc

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Page 76: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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SCOTT BRINKERCO-FOUNDER & CTO, ion Interactive, Inc.

@chiefmartec

Great people and process can overcome mediocre technologies.

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Page 77: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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ALEXANDER HOWARDFELLOW, Columbia University

@digiphile

A new generation demands data-driven journalism.

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Page 78: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@KareAnderson

Good communication is about mutuality. It’s not about me, it’s not about you.

KARE ANDERSONAUTHOR & SPEAKER, Say it Better

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Page 79: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@msuster

Invest in lines, not dots.

MARK SUSTERGENERAL PARTNER, Upfront Ventures

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Page 80: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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PATTY HATTERSVP OF OPERATIONS AND CIO, McAfee

We can solve anything, as long as we solve it now and we don’t let little problems snowball into something much bigger.

@PattyHatter

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Page 81: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Time to market is everything in our space, and data prevents running extra cycles.

BILL MILLER JR.SVP & CIO, Broadcom

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Page 82: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@celtics

Success depends on best use of individual talent to support the team.

JOJO WHITEFORMER NBA PLAYER, Boston Celtics

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Page 83: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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SANJAY DHOLAKIACHIEF MARKETING OFFICER, Marketo

@sdholakia

Without marketing automation, you’ll be spending half your budget, but you won’t know which half.

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Page 84: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@brandonberger

BRANDON BERGERCHIEF DIGITAL OFFICER, Ogilvy & Mather

Unless everyone is committed to the ambition and direction, the strategy is just a piece of paper.

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Page 85: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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DARCY ORTIZGM OF MANUFACTURING IT, Intel

@darcylortiz

Make the end goal the business goal, not the IT goal.

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Page 86: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MAYUR GUPTACHIEF MARKETING TECHNOLOGIST, Kimberly-Clark

@inspiremartech

Don’t be technology obsessed, be consumer obsessed.

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Page 87: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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BRIAN STEVENSCTO, Red Hat

Migrating from proprietary technologies to open source starts with one agent of change. Hire that person.

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Page 88: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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DR. ENG LIM GOHCTO , Silicon Graphics International

Serendipity is where you start out with a goal, but the machine eventually guides you to a different, even more profound goal.

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Page 89: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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JEANETTE HORANCIO, IBM

IT shouldn’t be about doing things to the business, it should be doing things with and for the business.

@jeanettehoran

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Page 90: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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JEREMY BURTONPRESIDENT OF PRODUCTS & MARKETING, EMC

Every business will need to become a software company to drive dramatic change in the enterprise. @jburton

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Page 91: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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NANCY DUARTECEO, Duarte Design

If you don’t control the narrative of your own organization someone else will.

@nancyduarte

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Page 92: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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SONNY HASHMICIO, U.S. General Services Administration

Change should be constant, intuitive and incremental

@sonny_h

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Page 93: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MICHAEL WUCHIEF DATA SCIENTIST, Lithium Technologies

Marketers need to influence behavior under the four conditions of no carrot, no sticks, no annoyance and no tricks.

@mich8elwu

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Page 94: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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JEREMY STANLEYCHIEF DATA SCIENTIST, Sailthru, Inc.

Using personalization and data science allows businesses to have unique engagements with the customer.

@jeremystan

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Page 95: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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BROOK COLANGELOEVP & CTO, Houghton Mifflin Harcourt

@brookcolangelo

The gold mine lies in companies evolving from what they find in big data.

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Page 96: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MICHAEL SKOKPARTNER, North Bridge Venture Partners

Outsource what you can so you can focus on innovation.

@mjskok

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Page 97: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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GANESH BELL CDO & GM OF COMMERCIAL SOFTWARE & ANALYTICS , GE

Look for opportunities to create digital solutions, digital software or an app that accompanies your physical product.

@GaneshBell

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Page 98: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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HEIDI ROIZENVENTURE CAPITALIST, DFJ

Beside money, VCs are interested in adding value and helping a company grow.

@HeidiRoizen

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Page 99: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MALCOLM FRANKEVP OF STRATEGY & MARKETING, Cognizant

The future of work is the SMAC Stack (social, mobile, analytics and cloud).

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Page 100: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@LisaDavisCIO

The cloud is key for allowing anywhere, anytime, anyplace computing.

LISA DAVISCIO, Georgetown University

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Page 101: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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BRIAN VELLMUREMANAGEMENT CONSULTANT

@BrianVellmure

Marketing needs a technology partner, whether that comes from the CIO or whether that comes from building their own staff.

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Page 102: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MITCH LIEBERMANSUCCESS ARCHITECT, Sugar CRM

@mjayliebs

You can’t get away from the fact that marketing is to raise brand awareness and to communicate and engage people at a human level.

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Page 103: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@CMOTobias

TOBIAS LEECHIEF MARKETING OFFICER, Thomson Reuters

You have to prioritize and establish focus, but be smart enough to know when you need to modify and do something different.

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Page 104: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@Brucevc

BRUCE CLEVELANDGENERAL PARTNER, InterWest

CRM is one technology area that will definitely get funding as digital business is cruicial to remaining competitive.

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Page 105: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@DavidLAires

DAVID AIRESIT VP – OPERATIONS & INFRASTRUCTURE, Intel

If you can’t keep the network operational, no one will listen to your ideas on how to improve their business.

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Page 106: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@LBrousell

Know what your customer wants and deliver it. Learn to read between the lines of data analytics.

LAUREN BROUSELLSTAFF WRITER, CIO Magazine

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Page 107: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@SameerPatel

SAMEER PATELSVP, SAP

This distinction of building separate systems where I record data and where I engage is just completely artificial.

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Page 108: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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@sree

SREE SREENIVASANCHIEF DIGITAL OFFICER, Metropolitan Museum of Art

The future of all business is about storytelling.

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Page 109: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MEG BEARGROUP VP SOCIAL CLOUD, Oracle

@MegBear

Organizations should first and foremost be true to the culture and identity of their organization when thinking about social.

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Page 110: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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STEVE MANNCMO, LexisNexis

@stevemann

CMOs sit at the intersection of creativity and strategy. Engagement trumps consumption.

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Page 111: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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AZIZ SAFAVP, GM, ENTERPRISE APPS & APP STRATEGY, Intel

The best ways to engage customers can be found in the data.

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Page 112: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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Government should learn from the private sector when it comes to innovation.

@AneeshChopra

ANEESH CHOPRACO-FOUNDER & CTO, Hunch Analytics

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Page 113: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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MIKE SUTCLIFFGROUP CHIEF EXECUTIVE, Accenture Digital

@MikeSutcliff

Try not to measure activity, but outcome. Focus on what matters and measure that.

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Page 114: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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PHILIPPE MAUCHARDPRINCIPAL, McKinsey Solutions

@pmauchard

The fundamental and first-most important condition for success is organizing the corporation for the collaboration with the startup to be a successful one.

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Page 115: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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TODD SCHOFIELDMANAGING DIRECTOR, SC Studios Innovation Ctr. Standard Chartered Bank

@toddschofield

It’s important to find a startup who can really help your business, and at the same time you’re helping their business, so it works both ways.

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Page 116: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

CHRISTOPER MICHELINVESTOR, Nautilus Ventures

@chrismichel

The primary driver of behavior is really good leadership. It’s inspiration. It’s making people feel valued.

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Page 117: 100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, and Analysts

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