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Collectivism vs. Individualism 100 Identity is found in one’s group What is Collectivism?

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Page 1: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques
Page 2: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

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Collectivism vs.

Individualism

Basic terminology -isms Types of

Psychology Advertising Techniques

Page 3: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Collectivism vs. Individualism 100

Identity is found in one’s group

What is Collectivism?

Page 4: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Collectivism vs. Individualism 200

Trust is placed in individual decisions.

What isIndividualism?

Page 5: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Collectivism vs. Individualism - 300

What is Individualism?

Identity is achieved by one’s own striving

Page 6: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Collectivism vs. Individualism - 400

Individuals are socialized to be emotionally independent of their

social group

What is Individualism ?

Page 7: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Collectivism vs. Individualism - 500

U.S., Canada, Australia and other Western Nations are

this.

What is Individualism?

Page 8: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Basic terminology- 100

This is the scientific study of mental processes and behavior.

What is psychology?

Page 9: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Basic terminology- 200

What is psychiatry?

This is a branch of medicine that is concerned with diagnosis and treatment of mental disorders.

Page 10: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Basic terminology- 300

Basic Psychology

This is the pursuit of knowledge about natural phenomenon for its own sake.

Page 11: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Basic terminology- 400

Who are research psychologists?

These are psychologists who study the origin, cause or results of certain behaviors.

Page 12: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Basic terminology- 500

What are applied psychologists?

Psychologists who make direct use of their findings

Page 13: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

-isms– 100

What is structuralism ?

This tries to identify the basic parts, or structure of the conscious mind.

Page 14: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

-isms- 200

What is functionalism?

Study how animals and humans adapt to their environment.

Page 15: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

-isms- 300

What is behaviorism?

This studies behavior, rather than hidden mental processes

Page 16: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

-isms- 400

Functionalism was influenced by this “ism”.

What is Darwinism?

Page 17: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

-isms - 500

This is not an ism: This studies how human behavior is determined by

the unconscious

What is a psychoanalysis?

Page 18: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Advertising Techniques- 100

What is testimonial?

“I am Khloe Kardashian and I am a Vegetarian”

Page 19: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Advertising Techniques- 200

What IS PLAIN FOLK?

“Real Women have curves”

Page 20: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Advertising Techniques- 300

What is snob appeal?

“Beware of a cheaper cup of coffee, it comes with a price”

Page 21: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Advertising Techniques- 400

What is Glittering Generalization ?

“Fit has a feeling”

Page 22: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Advertising Techniques 500

What is Bandwagon?

“Be somebody: Wear Abercrombie&Fitch”

Page 23: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Types of Psychology - 100

What is psychobiology?

This is the study of the biological processes of the brain

Page 24: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Types of Psychology - 200

What is humanistic?

____________psychology is characterized by an emphasis on people’s inborn desire for personal growth and their ability to continuously make choices.

Page 25: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Types of Psychology - 300

What is positive?

____________psychology studies how people find mental health and happiness in their everyday lives.

Page 26: 100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Types of Psychology - 400

What is gestalt?

__________ psychology is an approach that studies how the mind actively organizes stimuli into meaningful wholes.

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Types of Psychology - 500

Cognitive Psychology

_______ psychology attempts to understand behavior by studying how the mind organizes and makes sense of information.