10 ways to create social media content

10 Ways to

CreateSocial Media

Content That Succeeds

Online Marketing

for the Masses

Make the Customer

the Hero

They succeed, you succeed right?

Tell a customer story in a way

that makes them look like they

saved the day, came up with a

solution, and reaped the reward.

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MOBILIZE YOUR ENTIRE COMPANY

You are an expert in your industry,

your department, and your

organization. Use your expertise to

teach others. You're not the only

expert, however. Your IT department,

HR, C-Suite, engineers, etc. all

have great advice to share as well.

Ask them to provide content and suddenly, generating content can be a way

of life at your company.


STICK TO YOUR BUSINESS GOALS

Determine why you’re

creating this content.

It all goes toward

your marketing goals.

This means understanding

the people that read your

content and creating more

of it for them. Have strong

calls-to-action so your

readers do what you want

them to do and constantly

optimize your content based

on your metrics and

results.

.

.


CREATE A CONTENT ENGINE

Start with the

content you already

have, such as a case

study or ebook.From

there, transition

your existing content

into other content

mediums.

For instance, take

that customer case

study and make an

ebook out of it by

telling the whole

story and include

takeaways,

interviews,

additional stories or

insights.

Then read the

ebook aloud and

record that for

an audio book.

Make at least 5

blog posts out of

key insights from

your ebook.

Shoot a video with

the customer and put

that on your YouTube

channel. Strip out

the audio of the

interview and turn

that into a podcast.

The list goes on!


TAKE INTELIGENT RISKS

If you’re willing to be transparent

with your stuff, you will be

successful. We don't have any secrets,

especially with social media, so don’t

be afraid! This could be sharing

pricing info, competitor comparisons,

or your recipes. We tend to fear

failure, but those that succeed keep on

trying, no matter what. Try new things.

Who cares if your blog post had no

retweets? The only person who saw that

failure was you.

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5

BE A

STORYTELLER

Whether it’s a customer story, a story from

an employee or the reason behind how your

business started, being a storyteller can

help you break through, demonstrate who you

are, and make an impact. Get inspired to

start thinking differently about your

content and using it to tell a strong story.

But not just any story. Tell the ones that

are unique. The ones that resonate with you.

If they relate to you, they'll probably

relate to others too.


GO BEYOND THE

TEXT Much like the content engine, try different mediums.

Today, there are plenty of platforms to share your

content.

7

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GATHER CONTENT FROM OTHERS

You don’t have to be the one

creating content all the time.

It could be as simple as a

tweet asking your followers for

ideas or opinions, which then

turns into a blog post.

Or it can be a larger effort

such as the Domino's Pizza

Turnaround, where customer

surveys led to a complete

change in their food and some

great video content.

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BE TRANSPARENT

Oil Can Henry’s does one simple

thing to stand apart from other

oil change franchises.

Customers stay in their car and

watch the mechanics working

over a video feed on custom TV

screens. This creates a feeling

of ease and encourages trust.

If your brand doesn't lend

itself to such physical

transparency, let your CEO

Tweet, make your quarterly

holding calls public or have a

public Q&A session on a Google+

Hangout.


HAVE A TIMED APPROACH

JAN FEB MAR APR MAY

FIRST RACTOR Create a calendar that spells out what

you’re going to say and when you’re going

to say it. Make sure it’s relevant to

where people are in their lives and/or

the season.

SECOND RACTOR Nobody cares about Santa Claus in August

and your product or service may have peak

times as well. Timing also relates to when

you post content, when you share it and

how often you do both.

THIRD RACTOR

For instance, check

out this Twitter data

from Buddy Media

which gives the busy

and non-busy hours

for tweeting.


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