10 ways to build a link in 20 minutes flat + bonus content

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10 Ways to Build a Link in 20 Minutes Flat* *If I somehow manage to cram this all into 20 minutes!

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10 Ways to Build a Link in 20 Minutes Flat**If I somehow manage to cram this all into 20 minutes!

@MatthewBarby // #BrightonSEO

“Create great content and you will rank on the first page of

Google.”

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

Not quite…

@MatthewBarby // #BrightonSEO

“Combine great content with great links and you’ll stand a

chance of ranking on the first page of Google.”

@MatthewBarby // #BrightonSEO

The problem…

Earning great links isn’t easy.

@MatthewBarby // #BrightonSEO

The solution…

@MatthewBarby // #BrightonSEO

Apply simple link building methodologies to your

campaign(s) and modify them to work for your audience.

@MatthewBarby // #BrightonSEO

Here’s ten of them to get you started.

@MatthewBarby // #BrightonSEO

1. Press requests.

@MatthewBarby // #BrightonSEO

Gain editorial mentions within top publications by

responding to requests from journalists within your niche.

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

The process.

Sign up to a press request service:

HARO (one of the most popular free services)

ResponseSource (paid service aimed more at the UK)

Muck Rack (paid service)

Gorkana (paid service)

Source Bottle (free service)

Press Quest (UK free service)

Vocus (paid service)

#JournoRequest (Twitter hashtag used by journalists)

#PRrequest (Twitter hashtag used by journalists)

@MatthewBarby // #BrightonSEO

The process.

Organise your mailbox

Use my IFTTT recipe to get high priority alerts sent to you via SMS:

http://bit.ly/brighton-ifttt

Create a simple response template for quick responses

Extra reading: http://bit.ly/brighton-pressrequest

@MatthewBarby // #BrightonSEO

2, 3 & 4. Wikipedia.

@MatthewBarby // #BrightonSEO

Get links through Wikipedia citations, broken links or your

own listing.

@MatthewBarby // #BrightonSEO

The process (1).

Go to WikiGrabber.com and search a topic related to your industry

Find articles marked as ‘citation needed’

Create a piece of content that can be used as a citation for the Wikipedia article

Edit the Wikipedia article’s citation section to reference your article

Important: get an experienced and active Wikipedia editor to make the edits to the

article.

Here’s a guy I’ve worked with: http://bit.ly/brighton-wiki

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

The process (2).

Go back to WikiGrabber.com and find articles marked as ‘dead link.’

Find the broken links on the Wikipedia page and view them in Wayback Machine

Recreate the old content (tailoring it so it’s unique)

Edit the Wikipedia article to reference your article

Get in touch with any previous linking domains

Remember: get an experienced and active Wikipedia editor to make the edits to the

article.

http://bit.ly/brighton-wiki

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

The process (3).

Write up a Wikipedia page for your business

Make sure you adhere to Wikipedia’s formatting guidelines

Get an experienced and active Wikipedia editor to upload your entry

http://bit.ly/brighton-wiki

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

5. Reddit.

@MatthewBarby // #BrightonSEO

Get relevant [dofollow] links from subreddits related to your

industry or business.

@MatthewBarby // #BrightonSEO

The process.

Find a subreddit relevant to your niche

If active, build relationships with mods to get links to your resources in the sidebar or

wiki section

If inactive, post a link to your content and gain a quick dofollow link that will stay

around for a long time

No subreddit? Create one!

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

6. Sponsorship.

@MatthewBarby // #BrightonSEO

Sponsor local events and clubs to cash in on quality relevant

links.

@MatthewBarby // #BrightonSEO

The process.

Find local events relevant to your industry within Meetup.com

Find all of those that have websites and get in touch with them

Most small meetups will accept sponsorship in the form of a lunch being put on (not

bank-breaking!)

Tip: You can also get a link from their Meetup.com page

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

7. Build a content influencer team.

@MatthewBarby // #BrightonSEO

Leverage the audience and channels of industry influencers

through working with them on content creation and

promotion.

@MatthewBarby // #BrightonSEO

The process.

Identify industry influencers online within your niche

Search through contributors to major publications in your industry

Use Followerwonk to identify those that are influential on social media

Hire these influencers to write content for your website

Have them share it to their audience

Tap into their media relationships for links

Tip: ask them to place a contributor badge on their own website

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

8. Interviews, columns & guest blogs.

@MatthewBarby // #BrightonSEO

Get featured in, or supply content to online publications

within your niche.

@MatthewBarby // #BrightonSEO

@MatthewBarby // #BrightonSEO

The process.

Start small with larger quantities and move to large with less volume

Build up an initial portfolio of features that can be used to attract higher profile

opportunities

Press requests

Competitor link research

Reddit AMA (in a niche-relevant subreddit)

Podcasts

Hey.Press (find journalists and reach out to them)

Mention.com (find competitor mentions)

Niche community/forum AMA

Notify.ly (track brand/topic/competitor mentions)

@MatthewBarby // #BrightonSEO

9. BuzzFeed.

@MatthewBarby // #BrightonSEO

Whether it’s for links or traffic, BuzzFeed has a huge

audience that you can tap into within their community

section.

@MatthewBarby // #BrightonSEO

http://bit.ly/brighton-buzzfeed

@MatthewBarby // #BrightonSEO

The process.Create a BuzzFeed account

Publish an article within the community section and put it forward for a ‘community

feature’

Don’t:

Obviously promote products/services

Use keyword-rich anchor text

Ignore BuzzFeed’s guidelines

Do:

Run social advertising to increase ‘social lift’

Get influencers (that you mention) to share the post

Stick to the tried and tested BuzzFeed format

@MatthewBarby // #BrightonSEO

The listicle number calculation.

@MatthewBarby // #BrightonSEO

10. Repurpose interesting data.

@MatthewBarby // #BrightonSEO

Adapt raw data that’s useful to your audience into

consumable and linkable content.

@MatthewBarby // #BrightonSEO

http://bit.ly/brighton-data

@MatthewBarby // #BrightonSEO

The process.

Find data that’s interesting to your audience

http://bit.ly/brighton-publicdata - 30 different public data sources

Validate the idea by finding questions around it on Quora, Reddit, Twitter and niche

communities

Create the content and reach out to those interested in it

@MatthewBarby // #BrightonSEO

Extra reading…

@MatthewBarby // #BrightonSEO

http://bit.ly/brighton-extra1

http://bit.ly/brighton-extra2

http://bit.ly/brighton-extra3

http://bit.ly/brighton-extra4

http://bit.ly/brighton-extra5

@MatthewBarby // #BrightonSEO

Bonus Slides

@MatthewBarby // #BrightonSEO

7. Website aquisition.

@MatthewBarby // #BrightonSEO

If you can’t beat them, buy them!

@MatthewBarby // #BrightonSEO

http://bit.ly/brighton-eubanks

@MatthewBarby // #BrightonSEO

The process.

Identify relevant website with existing search traffic (SEMrush/SimilarWeb)

Evaluate the website (DA/traffic/content/links/etc.)

Migrate content and redirect traffic

Follow my full process here: http://bit.ly/brighton-buythem

Useful read on evaluation: http://bit.ly/brighton-smale

@MatthewBarby // #BrightonSEO

10. Widgets.

@MatthewBarby // #BrightonSEO

Create custom widgets to scale larger volumes of branded

links.

@MatthewBarby // #BrightonSEO

The process.

Create widgets for your customers

Start your own awards

Create a charitable campaign with a custom support widget

Badges for external content creators

@MatthewBarby // #BrightonSEO