10 ways to advertise and market your business online now

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10 Ways to Advertise Your Business Online Today Because Your Success Is Mandatory Today

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No successful advertising campaign embraces one single method of advertising and no single method of advertising works for everyone. Advertising cannot be treated as a one-size-fits all proposition. However you know what your business needs and can offer–mix and match methods and make sure to track your results–to optimize your choices.

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Page 1: 10 Ways to Advertise and Market Your Business Online Now

10 Ways to Advertise Your

Business Online Today

Because Your Success Is Mandatory Today

Page 2: 10 Ways to Advertise and Market Your Business Online Now

Ezine advertising is one of the best ways to reach your future customer.

It is often inexpensive and flexible as well as offering you the option to match the ezine audience with your product and ad.

It also often offers a double benefit–your initial ad plus longevity in the ezine archives.

Because Your SuccessIsMandatoryToday.com

1. Ezine Advertising

Page 3: 10 Ways to Advertise and Market Your Business Online Now

This tool is simply one of the least expensive and yet most powerful advertising option available. You can buy text links for under $10 and the link will not only promote the specific site or page you choose but also connect it with the specific key words that will benefit you the most.

Text links also provide a double bonus. You can attract immediate traffic from the host site as well as achieve better search engine ranking which will further increase traffic.

Because Your SuccessIsMandatoryToday.com

2. Text Links

Page 4: 10 Ways to Advertise and Market Your Business Online Now

Just like it sounds pay per click advertising is simply paying for specifically targeted traffic.

You can monitor and control these advertising programs very closely and tweak your ad copy and the key words that you are sponsoring.

This can be a very expensive option but doesn’t have to be if you plan carefully and watch closely.

Because Your SuccessIsMandatoryToday.com

3. Pay Per Click Advertising

Page 5: 10 Ways to Advertise and Market Your Business Online Now

You can still use email marketing as a way to reach out and touch your customers and your future customers.

Make sure that no one receives mail except the people who ask for it. People will sign up for mailing lists–especially if you have something to offer them in return for sharing their email address.

Sponsor a contest; give away an article, ebook, or tutorial; or offer a discount and you will have people sign up willingly.

Because Your SuccessIsMandatoryToday.com

4. Email List Building and Marketing

Page 6: 10 Ways to Advertise and Market Your Business Online Now

A cleverly designed banner can be a real asset to any advertising campaign. You can use simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.

Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.

Because Your SuccessIsMandatoryToday.com

5. Banner Ads

Page 7: 10 Ways to Advertise and Market Your Business Online Now

Creating your own regular newsletter or ezine offers you all the advantages of ezine advertising and email marketing offered above.

Because Your SuccessIsMandatoryToday.com

6. Publish a Newsletter

Page 8: 10 Ways to Advertise and Market Your Business Online Now

While publishing a newsletter or ezine isn’t that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your web site which will be attractive to visitors and search engines alike. It will also help establish you as an expert in your field.

I use WordPress and many web hosts now offer blogging services .

Because Your SuccessIsMandatoryToday.com

7. Publish a Blog and RSS Feed

Page 9: 10 Ways to Advertise and Market Your Business Online Now

Take some of the material you have generated for your newsletter and/or blog and share it with others. Make it available in one of the many free content directories available on the web.

This not only helps to establish your credibility but the contact info you provide in your resource box (which will run every time someone else publishes your material) will bring in both direct traffic as well as search engine attention.

Because Your SuccessIsMandatoryToday.com

8. Write Articles

Page 10: 10 Ways to Advertise and Market Your Business Online Now

Once you have enough material generated from your newsletter and blog then you can package it into a convenient Ebook and give it away.

Make sure to collect names and email addresses and offer a coupon or discount to bring people back to your site!

Because Your SuccessIsMandatoryToday.com

9. Create an Ebook

Page 11: 10 Ways to Advertise and Market Your Business Online Now

If you have the time you should start your own forum but even if you only have a few minutes a week to spare for this effort then it can be well worth the effort.

Don’t offer blatant spam posts but find a forum where you have something to offer.

Make sure that you include an appropriate url and description for your forum signature and you will attract the double benefit of traffic and search engine attention!!

Because Your SuccessIsMandatoryToday.com

10. Post in Forums

Page 12: 10 Ways to Advertise and Market Your Business Online Now

No successful advertising campaign embraces one single method of advertising and no single method of advertising works for everyone.

Advertising cannot be treated as a one-size-fits all proposition. However you know what your business needs and can offer–mix and match methods and make sure to track your results–to optimize your choices.

Because Your Success Is Mandatory Today

Discover more Tips & Strategies at SuccessIsMandatoryToday.com/sim

Page 13: 10 Ways to Advertise and Market Your Business Online Now

10 Ways to Advertise Your Business Online Today

Discover more Tips & Strategies at SuccessIsMandatoryToday.com/sim

Because Your Success Is Mandatory Today