10 ways master data management (MDM)delivers sustainable competitive advantage

Most organizations have untapped competitiveadvantages hidden within information silos.

This information is critical to achievingcustomer-centric objectives and business results.

Here are 10 ways master data management (MDM)can unleash these advantages...

Increase marketing campaign relevanceto deliver higher conversion rates

Today’s marketers are asked to show how marketing spend translates to business outcomes. The key is to be relevant by understanding

the customer. Mastering data brings together and matches customer information across channels.

Attain higher customer satisfaction with cognitive customer service running on master data

Customers now expect organizations to anticipate their needs and questions. Mastering customer and purchase data along

with engagement history provides the foundation for next-generation cognitive customer service.

Reduce risk exposure by understanding the complete customer risk profile

Commercial loan origination and credit processes are inherently risky. Master data management reduces risk by connecting a borrower’s

contracts and credit history captured in information silos and makingthis information available within the complete corporate hierarchy.

Critical business entities from mergers and other silos are rapidly unlocked to be leveraged more broadly

Time is money. The time it takes to leverage information locked within information silos or disparate systems is lost opportunity. Unlock

this valuable information and make it available with MDM.

Transform enterprise business processes by aligning activities and people with a 360-degree customer view

Aligning Business Process Management solutions with MDM further improves efficiency in customer on-boarding. Use MDM to replace sub-processes needed to resolve customer data

issues across disparate systems.

Increase revenue by identifying the most valuable customers

Identifying your most valuable customers is the first step tounderstanding their needs and selling them more. Use MDM to

discover true customer lifetime value by understanding your most profitable customers across all lines of business.

Centralize and share your investments in governance and data quality

Business leaders are using governance to ensure valuable customerinformation is improving business outcomes while protecting

customer privacy. Leading organizations putMDM at the center of these initiatives.

Provide sellers complete visibility into customer engagement for more effective selling

MDM allows sales teams to find and connect existing data to bring together more insights. Additionally, MDM automatically creates

households and hierarchies, allowing teams to browse and discover more opportunities.

Apply business rules to the data that drives sales territory management

Master data is at the heart of sales territory management. Mastering account, territory, customer, and sales rep hierarchies and the

relationships across these entities provides the best foundation for sales territory management.

Improve strategic agility by freeing critical business entities from disparate platforms

Organizations need agility to respond to opportunities. Turn to MDM for a trusted, governed and consumable system of record that accelerates

initiatives, affording organizations the agility they need to succeed.

Master data management allows youto better understand customers, and:

• Improve campaign effectiveness

• Perform accurate, targeted cross-sell and up-sell

• Retain your most profitable customers

• Deliver superior customer experience

• Rapidly respond to market opportunities

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Find out how you can build a trusted view ofyour customers using IBM MDM solutions.

ibm.co/datamgmt