Lousy

#ISUM16

Hi. I’m

Michael Salamon. I like stuff and things and junk and whatever.

@michaelsalamonlmichaelsalamonimichael@wearelousy.comm

Lousywearelousy.com

wearelousy.com

Disclaimer: There is no formula.

Disclaimer: There is no dark art.

Ongoing validation of assumptions.

Everyone ready?

Deliberate refusal to adopt technology.

MISTAKESUX

© Simone Giertz - https://goo.gl/Yxpm1J

Blindly copying your competition.

MISTAKESUX

Testing worthless options.

MISTAKESUX

© Sebastiaan de With - https://goo.gl/D5QR4K

Disregarding navigation bloat.

MISTAKESUX

Not talking to your customers.

MISTAKESUX

t

• tTHEME-LOCK™

MISTAKESUX

Designing for perfect data length and harmony, and not really ta…

MISTAKESUX

Willamette Valley Confectionary - http://goo.gl/B25XaA

Ignorance of your product.

MISTAKESUX

Ryan McHenry - https://goo.gl/fq6IKP

Refusing to update or modify designs.

MISTAKESUX

Willful disregard for mobile.

MISTAKESUX

tl;dr:

You can’t be a tourist. Don’t copy. Be smart about testing. Clean your room. Listen to your customers. Don’t sacrifice design over theme. Use real (ugly) data. Know thyself. Always be iterating. Mobile is the front door.

Any questions?

Thank you very much!

Thank you Internet Summit. You guys rule.

All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work. If it’s your awesome work let me know and I’ll be happy to credit you or remove it.

@michaelsalamon @wearelousy

michael@wearelousy.com wearelousy.com