for business

PurrfectlySocial.co.uk

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Start building your likes - invite your Facebook friends

and email contacts to begin with.

Hopefully at least some of them will oblige!

1

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Post updates regularly and consistently - at least once per

day, including weekends.

Experiment with different times to see what works best.

2

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Use the scheduling tool to upload a few days’ posts

in advance – great if you’re going to be short of time

on particular days.

3

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Try different types of post - simple text updates,

photos, videos, links to blog articles or websites.

4

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Get people interacting by asking questions, inviting opinions

and allowing them to post on the page.

5

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Be aware that you shouldn’t “sell” in every post. Keep

overt promotions to less than 20% of your updates.

The rest of the time, post content that’s relevant

and interesting to your audience e.g. news of your

industry, links to blog articles etc.

6

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Do post more personal updates occasionally - remember

that “people buy from people” so let your audience

know that there’s a real person behind your business.

7

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Choose a Username for your page - this is the URL

(web address) that links to your page. The default provided

by Facebook contains a long string of numbers.

You’re prompted to do this when setting up your page.

8

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Add a link to your Facebook page on your website,

email signature, forum signatures, business cards,

printed leaflets, adverts and any other printed

materials. Let as many people as possible know you’re

on Facebook.

9

for your Facebook business page

10 Top Tips

PurrfectlySocial.co.uk

Don’t use your Facebook page as a substitute for a

website. Your main online “hub” should always be

a well-designed and optimised website hosted in your

name. Social media sites aren’t necessarily permanent

and you don’t control them.

10

Social Media & Email Marketing

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PurrfectlySocial.co.uk